1. This document summarizes the results of a 16 question magazine questionnaire about music preferences, buying habits, and associations with the indie genre.
2. Key findings include that more males than females responded, most respondents were 18-20 years old, and their favorite bands were indie acts like Arctic Monkeys and Mumford & Sons.
3. Respondents said they regularly buy music magazines, would pay up to £3, prefer neutral colors for an indie magazine, and want to see band reviews over other content.
Y12 Media coursework, Music Magazine,
Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.
Y12 Media coursework, Music Magazine,
Data Analysis obtained in research through the use of a custom made questionnaire to attempt to find a potential market for a music magazine that would form the basis for how I would approach my Coursework.
2. 1. What is your gender?
What is your gender?
From the pie
chart, we know
Male
that more males
Female
answered my
questionnaire
than females.
3. 2. How old are you?
10
9
From my bar
8
chart, more
18-20 year
7
olds
6
Column1
answered my
5
Series 2
questionnaire
4
, showing
3
more younger
2
audiences
1
answered
0
14-17 18-20 21+
than 21+
audiences.
4. 3. Who is your favourite band?
• For this question on my questionnaire, I had
many mixed bands from the indie genre.
Here are the bands that were put down:
• Arctic Monkeys, The Maccabees, Mumford &
Sons, Bombay Bicycle Club, Noah & the Whale, The
Vaccines, Mcfly, Alt-j, Noel Gallagher, You Me At Six.
5. 4. Do you regularly buy music
magazines?
From the pie
chart you can
Yes see most people
No
who filled in my
questionnaire
Sometimes
do buy music
magazines
regularly.
6. 5. What is the highest amount you
would pay for a magazine?
From the bar chart
£3+ you can see than
Series 3 most people would
Series 2 pay £2.50 or up to
£2.50 Series 1
£3+ for my indie
music magazine.
£2
0 2 4 6 8 10 12
7. 6. What best colour do you think is
associated with ‘indie’?
Black Blue White Neutrals
3 3 14
You can see that ‘neutral’ is the best picked colour for the indie
genre, helping me with my indie music magazine.
8. 7. How often do you buy your music
magazines?
The pie chart shows that
most people who filled
in my questionnaire
prefer to buy their Weekly
magazines Fortnightly
weekly, instead of every Monthly
fortnight or every
month.
9. 8. What three words do you
associate with ‘indie’?
• There were many words that were put down
for this question on my questionnaire, they
were:
• Cool, Individual, Independent, Original, Indep
endence, Hipster, Knitwear, Bands, Different,
Guitar, Natural, Jumpers, Hair.
10. 9. What do you like to see on a
double page spread?
10
From my bar chart 9
the results show 8
that people prefer 7
band reviews than 6
band interviews or 5
Series 1
featured articles. 4
Series 2
Series 3
3
2
1
0
Band Interview Band Review Feautured article on band
11. 10. Which is your favourite magazine
from the choice below?
NME Q MOJO Other
From the results above, most people from the questionnaire prefer
‘Q’ magazine in comparison to the other magazines listed.
12. 11. How many indie bands/festivals
have you seen live in the past?
From the pie
chart you can
see most
01-Mar
1-3 people had
04-Aug
only seen 1-3
4-8
9+
indie
bands/festival
s in their life
so far.
13. 12. What do you usually like in a
music magazine?
12
You can tell from
10 the results of this
8 bar chart that
Posters are what
6
people want to see
4 Series 1 in a music
2 Series 2 magazine, followed
by brand new
0 Series 3 bands/artists into
the indie industry.
14. 13. What appeals to you most on the
front cover of a music magazine?
Bold Title Main Subsidiary
Central Image
Image
From my results of this question I found that the main central
image is what attracts most audiences on the front cover of a
music magazine.
15. 14. What appeals to you most about
the main central image on the front
cover?
You can see in
my pie chart
that the result
to this
Direct Address question is
Close up/med shot that most
people are
Effective colour
appealed to
the direct
address of the
band/artist on
the cover that
actually sells
the magazine
itself.
16. 15. What indie bands/singers do you
dislike?
• From this question I found mixed responses
from the different artists/bands that were
written down on the questionnaire.
• The Maccabees, Biffy Clyro, Mumford &
Sons, Noah & the Whale, The xx.
• This is useful to me and my indie music
magazine as I know what people want
within the magazine and what people don’t.
17. 16. What images would you
associate with ‘indie’?
• From this question I also got various ideas
of what people associate with the indie
genre, some music related and some not.
• Fashion, triangles, nature, colour, guitars.
• This will help me when it comes to my indie
music magazine with what to include which
will relate to people.