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Laura McDonalds Portfolio
The document lists various marketing and promotional materials for different companies, including point-of-sale items, sales sheets, displays, brochures, and direct mail pieces for companies like Fetzer Wines, Five Rivers, Old Forester, Michel Picard, Bolla Wines of Italy, Fontana Candida, Columbus Hospital, JasperGroup, ALS, Vest Advertising, Humana, and samples of retouched photos. The materials cover topics such as wine sales and promotions, health plans and Medicare benefits, advertising campaigns, and corporate brochures and displays. The list provides an overview of the types of collateral and marketing pieces created for
Arizona state features
This document is about the Wave, a rock formation located in the Paria Canyon-Vermilion Cliffs Wilderness Area in Arizona. The Paria Canyon-Vermilion Cliffs Wilderness Area is a protected area featuring unique rock formations and landscapes. The Wave is a famous rock formation within this protected area known for its colorful, undulating stone patterns and shapes.
Vertebrates
Vertebrates are species that have backbones. They make up about 2-3% of all species and can be divided into 5 main types from simplest to most complex: fish, amphibians, reptiles, birds, and mammals. Primates like mice are the most complex vertebrates. Birds are the only vertebrates that have feathers. Characteristics like bones are gained as species evolve from fish to mammals.
Evaluation - Question Three
The document summarizes feedback from 15 people who viewed the documentary, listened to the radio trailer, and read the magazine article. Most said they would continue watching the full documentary. Responses to the quality of interviews and flow of the documentary were positive. While most felt the sound suited the topic, some thought the music was too upbeat. Minor changes like adding background music and speeding up the start were suggested. All felt the documentary effectively raised awareness of cyberbullying as intended. The radio trailer and article were also well-received except a few thought the trailer too slow. Gaining audience perspective provided useful insights and confirmed the documentary met its goal of informing viewers about cyberbullying.
Colonization impact on native populations
The document summarizes some of the key motivations and impacts of European colonization in Africa in the late 19th century. Major motivations included acquiring new lands and resources for economic gain. Colonizers imposed political control over new territories and native populations, often forcibly. They also introduced new economic systems focused on exporting raw materials, new religions, and social changes including new languages and rules that disrupted traditional African cultures and ways of life. Colonization had wide-ranging political, economic, and social implications for native African populations.
I love fall
Fall is my favorite season because the weather is cooler after the heat of summer, the changing leaves make the scenery beautiful, and it's a fun time for family activities like apple picking, hayrides, and bonfires.
Evaluation - Question Four
The document discusses how various media technologies were used at different stages of producing a TV documentary. During the research and planning stages, internet browsers like Internet Explorer and Safari were used to research facts, statistics, and potential broadcasting channels. YouTube was also heavily used to analyze other documentaries. During filming, a Canon HD video camera, tripod, directional microphone, and headphones were used. For editing, footage was uploaded to Apple Macs running Final Cut Express software. Other software like InDesign, GarageBand, and Prezi were used for layout, audio editing, and presentations. Blogger was the website used to upload and organize all work.
Recommended
Laura McDonalds Portfolio
The document lists various marketing and promotional materials for different companies, including point-of-sale items, sales sheets, displays, brochures, and direct mail pieces for companies like Fetzer Wines, Five Rivers, Old Forester, Michel Picard, Bolla Wines of Italy, Fontana Candida, Columbus Hospital, JasperGroup, ALS, Vest Advertising, Humana, and samples of retouched photos. The materials cover topics such as wine sales and promotions, health plans and Medicare benefits, advertising campaigns, and corporate brochures and displays. The list provides an overview of the types of collateral and marketing pieces created for
Arizona state features
This document is about the Wave, a rock formation located in the Paria Canyon-Vermilion Cliffs Wilderness Area in Arizona. The Paria Canyon-Vermilion Cliffs Wilderness Area is a protected area featuring unique rock formations and landscapes. The Wave is a famous rock formation within this protected area known for its colorful, undulating stone patterns and shapes.
Vertebrates
Vertebrates are species that have backbones. They make up about 2-3% of all species and can be divided into 5 main types from simplest to most complex: fish, amphibians, reptiles, birds, and mammals. Primates like mice are the most complex vertebrates. Birds are the only vertebrates that have feathers. Characteristics like bones are gained as species evolve from fish to mammals.
Evaluation - Question Three
The document summarizes feedback from 15 people who viewed the documentary, listened to the radio trailer, and read the magazine article. Most said they would continue watching the full documentary. Responses to the quality of interviews and flow of the documentary were positive. While most felt the sound suited the topic, some thought the music was too upbeat. Minor changes like adding background music and speeding up the start were suggested. All felt the documentary effectively raised awareness of cyberbullying as intended. The radio trailer and article were also well-received except a few thought the trailer too slow. Gaining audience perspective provided useful insights and confirmed the documentary met its goal of informing viewers about cyberbullying.
Colonization impact on native populations
The document summarizes some of the key motivations and impacts of European colonization in Africa in the late 19th century. Major motivations included acquiring new lands and resources for economic gain. Colonizers imposed political control over new territories and native populations, often forcibly. They also introduced new economic systems focused on exporting raw materials, new religions, and social changes including new languages and rules that disrupted traditional African cultures and ways of life. Colonization had wide-ranging political, economic, and social implications for native African populations.
I love fall
Fall is my favorite season because the weather is cooler after the heat of summer, the changing leaves make the scenery beautiful, and it's a fun time for family activities like apple picking, hayrides, and bonfires.
Evaluation - Question Four
The document discusses how various media technologies were used at different stages of producing a TV documentary. During the research and planning stages, internet browsers like Internet Explorer and Safari were used to research facts, statistics, and potential broadcasting channels. YouTube was also heavily used to analyze other documentaries. During filming, a Canon HD video camera, tripod, directional microphone, and headphones were used. For editing, footage was uploaded to Apple Macs running Final Cut Express software. Other software like InDesign, GarageBand, and Prezi were used for layout, audio editing, and presentations. Blogger was the website used to upload and organize all work.
Evaluation - Question Two
The document discusses how effective the combination of a documentary and two ancillary texts (a radio trailer and magazine article) were at establishing a clear brand identity. It analyzes several ways the ancillary texts were designed to promote and complement the documentary, such as using the same soundtrack, interviews and quotes across multiple products. Overall, the document determines that the combination of all three products successfully created a unified brand identity for the topic of "Banter or Bullying."
Styles and influences of tv documentaries
The document discusses the style of documentaries produced in the 1960s as a result of cheap, portable audio-visual equipment. It influenced the direct cinema style which aimed for objectivity with no narrator or script. Documentaries were not meant to include rehearsals or prior commentary. Techniques such as handheld cameras were used to give a fly-on-the-wall perspective. The style held reality and the opinions of filmmakers as important, seeking to represent places of work as seen through the eyes of ordinary people.
Question 7 - Evaluation
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Question 1 - Evaluation
On the media product, conventions of magazines are used and developed. The front cover uses a masthead in the top left like Q Magazine, with a close-up image of the target audience. Colors, cover lines, sans serif fonts, and banners are also used consistently. The contents page follows conventions but challenges some, like subscription placement. Headings, page references, and dates maintain continuity. The double page spread includes a standfirst, headline, byline, and pull quote to introduce the article, while challenging multiple images per page. Conventions are adapted purposefully throughout to engage the target audience.
Audience feedback....
The document summarizes the results of a survey of 12 people in a target audience. The survey asked 10 questions about a magazine prototype, including whether the color scheme works, if they would buy the magazine, and if the front cover, contents page, double page spread, and images look appropriate and professional.
Question 3 evaluation
Bauer media would be chosen to distribute the music magazine because they are recognized industry innovators with many platforms like magazines, TV, radio and online to engage audiences. Their publishing of the similar music magazine 'Q' has provided inspiration and makes them the most appropriate institution to also publish this new magazine for recognition and success.
Question 4 - evaluation
My target audience is males and females aged 16-24 who are college students or recent graduates. They have interests in music, fashion, sports, social media and partying. They can be described as trend-aware, socially active and open-minded individuals. The profiles provided are examples that fit this demographic, with Shannon being a 18-year old female student interested in music and fashion, and Luke a 21-year old male student interested in fashion, sports and being a DJ.
Questionnaire Results
The document summarizes the results of a questionnaire about music magazine preferences for 16-24 year olds interested in indie/pop music. 10 individuals (5 male and 5 female) answered questions about what attracts them to this genre, whether they currently buy music magazines, how much they are willing to pay, and their preferences for magazine design elements like cover images, contents, and spreads. The key findings are that images of the musical genre are most popular, respondents are typically willing to pay £2-£3, and Q magazine's style is seen as most appealing. The researcher now better understands the target audience's interests to help design an indie/pop magazine.
Nme analysis
The document provides an analysis of a magazine called NME (New Musical Express). It discusses the magazine's history, starting in 1952 as a music newspaper and transitioning to a magazine format. It analyzes elements of the front cover like the masthead, images, and cover lines. It also analyzes the contents page, including the masthead, band index, editor's introduction, and subscription information. Finally, it summarizes a double page article spread about the artist Dizzee Rascal, covering elements like the byline, images, layout, and headline.
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Evaluation - Question Two
The document discusses how effective the combination of a documentary and two ancillary texts (a radio trailer and magazine article) were at establishing a clear brand identity. It analyzes several ways the ancillary texts were designed to promote and complement the documentary, such as using the same soundtrack, interviews and quotes across multiple products. Overall, the document determines that the combination of all three products successfully created a unified brand identity for the topic of "Banter or Bullying."
Styles and influences of tv documentaries
The document discusses the style of documentaries produced in the 1960s as a result of cheap, portable audio-visual equipment. It influenced the direct cinema style which aimed for objectivity with no narrator or script. Documentaries were not meant to include rehearsals or prior commentary. Techniques such as handheld cameras were used to give a fly-on-the-wall perspective. The style held reality and the opinions of filmmakers as important, seeking to represent places of work as seen through the eyes of ordinary people.
Question 7 - Evaluation
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Question 1 - Evaluation
On the media product, conventions of magazines are used and developed. The front cover uses a masthead in the top left like Q Magazine, with a close-up image of the target audience. Colors, cover lines, sans serif fonts, and banners are also used consistently. The contents page follows conventions but challenges some, like subscription placement. Headings, page references, and dates maintain continuity. The double page spread includes a standfirst, headline, byline, and pull quote to introduce the article, while challenging multiple images per page. Conventions are adapted purposefully throughout to engage the target audience.
Audience feedback....
The document summarizes the results of a survey of 12 people in a target audience. The survey asked 10 questions about a magazine prototype, including whether the color scheme works, if they would buy the magazine, and if the front cover, contents page, double page spread, and images look appropriate and professional.
Question 3 evaluation
Bauer media would be chosen to distribute the music magazine because they are recognized industry innovators with many platforms like magazines, TV, radio and online to engage audiences. Their publishing of the similar music magazine 'Q' has provided inspiration and makes them the most appropriate institution to also publish this new magazine for recognition and success.
Question 4 - evaluation
My target audience is males and females aged 16-24 who are college students or recent graduates. They have interests in music, fashion, sports, social media and partying. They can be described as trend-aware, socially active and open-minded individuals. The profiles provided are examples that fit this demographic, with Shannon being a 18-year old female student interested in music and fashion, and Luke a 21-year old male student interested in fashion, sports and being a DJ.
Questionnaire Results
The document summarizes the results of a questionnaire about music magazine preferences for 16-24 year olds interested in indie/pop music. 10 individuals (5 male and 5 female) answered questions about what attracts them to this genre, whether they currently buy music magazines, how much they are willing to pay, and their preferences for magazine design elements like cover images, contents, and spreads. The key findings are that images of the musical genre are most popular, respondents are typically willing to pay £2-£3, and Q magazine's style is seen as most appealing. The researcher now better understands the target audience's interests to help design an indie/pop magazine.
Nme analysis
The document provides an analysis of a magazine called NME (New Musical Express). It discusses the magazine's history, starting in 1952 as a music newspaper and transitioning to a magazine format. It analyzes elements of the front cover like the masthead, images, and cover lines. It also analyzes the contents page, including the masthead, band index, editor's introduction, and subscription information. Finally, it summarizes a double page article spread about the artist Dizzee Rascal, covering elements like the byline, images, layout, and headline.