The document discusses market research conducted by Tayler and I on our target audience of 15-18 year olds for an independent film project. A questionnaire was sent to people within our school to understand interests and preferences. Based on the results, we decided our film would be an action/adventure genre targeted at teenagers, with a runtime of 1.5-2 minutes, including a soundtrack and narration in the trailer. We also explored the idea of a superhero film, finding interest in this and that the hero should have invisibility and the villain have super strength.

1. We only wanted people of a certain age range to receive our
survey, because we wanted to limit it to decide our target
audience. To help with this we only sent it out to people within
We wanted to make sure that we Ryde Academy. The most interest for our film was formed
sent our questionnaire out to an from people of the ages of 15-18 so we decided that this
equal amount of both genders. This would be our target audience. We both decided that this
was because we want our film to be would be the best way to conduct our market research. We
suitable for both genders, and we both decided that we wanted to aim our film at either our
wanted to make sure our results are age, or ages below us, as we both knew what it was like to be
fair. those ages, whereas we haven’t experienced being 18 or
above yet. So we have decided that we will be aiming our film
at teenagers. We have decided to give our film a rating of
12, as this means we are not too limited in using an X-rated
langauge, sex scenes and the misuse of drugs and alcohol, as
we would be if we made our film a U.
12
M… 13
14
15
16
17
18
19
20+

2. As Tayler and I are undecided on what genre our film will be, we decided that we would let
our market research decide what film we went for. The results are pretty obvious that
Action/Adventure is the most popular film genre, so this is where our independent research
will stem from. Now onwards we are both going to further our research and try to find where
there are some gaps in the market and what kind of action film we could create.

3. We weren’t entirely sure how long we should make our trailer, so once again we asked our
market research. In some brief research we did we found that most trailers last an average
of 2 minutes, so we asked our target audience what they would prefer. I thought that if our
film was shorter than a minute, we wouldn’t be able to include enough shots and
information to make our trailer successful. I personally thought that we might have to
extend our trailer to longer than two minutes, although Tayler didn’t agree. You can see in
the results that most people believed that the best trailer would be between 1:30 minutes
and 2 minutes, so we will work towards this and see what happens.

4. We wanted to create a mix of audio in our teaser trailer to create more dramatic effects. We
weren’t sure which audio we should include though so we turned to our target audience to
find out what they like best. The results showed a bit of a mixed bag in terms of what the
audience would prefer, so we decided that we would include more than one. We will
definitely need a very strong soundtrack to accompany the action. I don’t think after our
results we will include any dialogue in our trailer, as it might not appeal to our target
audience as much as a strong narration.

5. One of our first ideas was to create a
superhero movie. We wanted to make sure We decided to carry on with the idea of a
that this idea would appeal to our target superhero film in our trailer for the rest of
audience, so we asked them if they would our questionnaire. We wanted to know
be interested in a superhero movie. As you which gender our target audience would
can see from the results, it appears that our prefer for the main superhero protagonist
target audience would be interested in a to be. It appears that our target audience
superhero movie, so this may be a path we would prefer a male. However, because
decide to run with. we are giving our film a feministic twist we
might choose to go against this.

6. Invisibility
We wanted to know what super power our Super Strength
Fly
target audience would prefer the superhero
Change Time
to have. The results came back that they Mind Reading/Control
would prefer for the hero to be able to Teleportation
become invisible. I think that this could be Shape Shifting
challenging to create, however it will be Speed
Super Intelligence
easier to show than the ability to change
time, super intelligence or mind reading.
We weren’t very sure whether we will
include a power for the villain, but we
thought we should include a question
for it in case we do. You can see from
the results that the target audience
would prefer if the villain had a super
strength. I think that this would be the
easiest power to create so I am glad that
this one was chosen.