The document discusses how the student's music video challenges conventions of real music videos through its use of disjuncture, where the video has nothing to do with the song lyrics. It also discusses how the video follows theories of the male gaze in its framing of the female artist and focus on her appearance. Finally, it discusses how the video aligns with Carol Vernallis' theory through its editing, camera movements, narrative elements, and diegetic features like movement to the beat of the music.

1. Evaluation: Question 1.
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. ANDREW GOODWIN
• Our music video follows the Andrew Goodwin
theory of disjuncture and illustration. However it
mostly follows disjuncture because our music
video has nothing to do with the lyrics in the song
this can be seen in the music video and song
where she talks about having a lavish life style
and how spoilt she is. More over our music video
is set in a studio and park which also has nothing
do with the song. Although, the artists
performance gave off the impression that she is a
diva through her actions and mise en scene.

3. Examples of Andrew Goodwin’s theory
in our music video
However the setting of These are examples of
the music video is Andrew Goodwin’s
placed in a park and theory of disjuncture
studio which has where we see the artist
nothing do with the dressing lavishly, netted
video but you can tell dress, pearls, red lip
she is giving the stick, hair blowing in
impression that she the air, big earrings, big
owns the world curly hair and fur. Also
the way she performs
shows her diva
personality.

4. Laura Mulvey
Our music video also follows Mulvey’s theory of the male gaze. We asked the students
in class what was the first thing they looked at when they watched the music video.
They said that they looked at her face arms and body mostly as they were the first
things that stood out most. The camera mostly did focus on the top half of the body
but at times the lower half and the boys noticed that first. However our music video
was a hit on both male and female students.
Video that influenced us
Christina Aguilera-
your body

5. Examples of Laura Mulvey’s theory in
our music video
www.youtube.com/watch?v=Gj5L9SYhoSE- MARINA AND THE DIAMONDS
PRIMADONNA GIRL
These are our
examples of
shots which
prove the male
gaze from our
music video

6. Carol Vernallis theory
Carol Vernallis theory centers around 4 key concepts that make up a music video and these are:
1. Narrative
2. Editing
3. Camera movement and framing
4. Diegesis
She says that camera framing and movement needs to be:
. When it comes to shot types, extremes are very common.
. The style of framing and movement may run through the video and is distinctive to that video
. The camera may move in time with the music
. The camera may move on the lyrics
. The master shot (or other establishing shots) is used frequently , are as close- ups
She says that the Diegesis in a music video may be revealed quite slowly
. Actions are not necessarily completed- they may be disrupted or interrupted in some way.
. Character or object movements may move to the music
. There maybe gaps in the audience’s understanding of the digesis – in time and space, music, performance and narrative.
. Some frames may be more important than others.

7. C.V theory
She says that when editing the edits must match the musical phrases or the beat
. The video may break or disrupt many of the rules of the continuity editing-this is a clear convention of music video editing.
. Editing may become ‘ foregrounded-the edits may be really obvious, to draw attention to themselves as opposed to invisible,
continuity editing
E.G…. You may see
Jump cuts
Break of the 30 degree rule
Breaks of the 180 degree rule
Cutting against the movement
Cutting with in the lyrics
Fancy edits or cuts
Extreme jumps in time and space
Extreme changes in pace
Juxtaposed frames graphic matches
Graphic matches
A style of editing that runs through the video and is distinctive to that video

8. C.V theory in our video
mid shot
Close up
Fade out
Fancy effect

9. Music videos that inspired me to make
our music video
Eliza doolittle- skinny jeans
Ellie goulding- starry eye
Fergie- glamourous
Christina Aguliera- your body