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GENRE
Action emphasis on exciting action sequence than on character
development or story-telling. It includes fast-paced music and
transitions to help keep the audience enthusiastic and involved - using
a lot of adrenaline.
Crime is aimed to produce fear and anticipating music is used to create
mystery/tension.
We have decided to make this into a hybrid because we see the potential
into making it more interesting by combining 2 genres and there are
also a lot of successful blockbuster films which also used this
technique. For example, ‘The Dark Knight’ and ‘Batman Begins’. This
way we will also attract a wider range of audience.
EDITING
Inter- cut – help establish
the situation at the time.
This creates tension and
makes audiences more
engaged. It also makes
the film not as boring to
watch.
EDITING
Split Screen – showing
what is happening in two
or more places with one
screen to make it less
confusing to understand
the storyline.
EDITING
Match on Action – to help
create the sense of realism
and that allow audience
to believe/engage in the
film.
EDITING
Shot-Reverse-Shot – to
show every character’s
expressions and makes it
easier for audiences to
understand what is
happening.
Fast Cutting – builds up
tension and implies the
energy behind the
burglars.
NARRATIVE
To make our film more interesting, we needed to have some sort of twist.
We did that by making it seem like the detectives are going to catch
the burglars but in reality the detectives went to the wrong place.
Throughout the whole thing, we haven’t made it clear until the end to
build tension and create excitement.
GRAPHICS & SOUND
We have chosen to use a fast-paced music as the genre is action, crime.
We have created all of our music using the loops from Garage band.
This help build the tension and further create curiosity. At the beginning
we have also made it silent to get audiences’ attention.
The fonts we have used are bold and rough therefore it is very unisex to
attract both gender for our audience. The colours are also very neutral
– black, grey, red, yellow, white to have a destroying effect as this is a
crime film.
EXPECTATIONS
Usually female actors in action, crime films are dressed sexy and the male
actors are the protagonist. However, in ‘One Step Ahead’ we have
only used female as the burglars to attract a wider, female audience.

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Question 5: How did you attract/address your audience?

  • 1.
  • 2. GENRE Action emphasis on exciting action sequence than on character development or story-telling. It includes fast-paced music and transitions to help keep the audience enthusiastic and involved - using a lot of adrenaline. Crime is aimed to produce fear and anticipating music is used to create mystery/tension. We have decided to make this into a hybrid because we see the potential into making it more interesting by combining 2 genres and there are also a lot of successful blockbuster films which also used this technique. For example, ‘The Dark Knight’ and ‘Batman Begins’. This way we will also attract a wider range of audience.
  • 3. EDITING Inter- cut – help establish the situation at the time. This creates tension and makes audiences more engaged. It also makes the film not as boring to watch.
  • 4. EDITING Split Screen – showing what is happening in two or more places with one screen to make it less confusing to understand the storyline.
  • 5. EDITING Match on Action – to help create the sense of realism and that allow audience to believe/engage in the film.
  • 6. EDITING Shot-Reverse-Shot – to show every character’s expressions and makes it easier for audiences to understand what is happening. Fast Cutting – builds up tension and implies the energy behind the burglars.
  • 7. NARRATIVE To make our film more interesting, we needed to have some sort of twist. We did that by making it seem like the detectives are going to catch the burglars but in reality the detectives went to the wrong place. Throughout the whole thing, we haven’t made it clear until the end to build tension and create excitement.
  • 8. GRAPHICS & SOUND We have chosen to use a fast-paced music as the genre is action, crime. We have created all of our music using the loops from Garage band. This help build the tension and further create curiosity. At the beginning we have also made it silent to get audiences’ attention. The fonts we have used are bold and rough therefore it is very unisex to attract both gender for our audience. The colours are also very neutral – black, grey, red, yellow, white to have a destroying effect as this is a crime film.
  • 9. EXPECTATIONS Usually female actors in action, crime films are dressed sexy and the male actors are the protagonist. However, in ‘One Step Ahead’ we have only used female as the burglars to attract a wider, female audience.