Here are the key steps I took in Adobe Premier Pro to edit my footage: 1. I imported all of my raw footage into Adobe Premier Pro using the "Import" function. 2. I used the "Razor Tool" to cut my footage into individual clips at the points I wanted. 3. I arranged the clips on the timeline in the order I wanted them to play using drag and drop. 4. I applied transitions such as "fade" between clips using options in the "Effects" panel. 5. I added audio tracks including music and sound effects, adjusting the volume as needed. 6. I colour corrected clips and added other visual effects like brightness/contrast adjustments

1. A2 Media - EVALUATION
Lia Gregory
A promotion package for a new film, to include a
teaser trailer, together with two of the following three
options:
-a website homepage for the film;
-a film magazine front cover, featuring the film;
-a poster for the film.

2. In what ways does your media products
use, develop or challenge forms and
conventions of real media products?
Conventional Start
- When carrying out the research into teaser trailers
it became clear than many trailers begin with a
calm, suspicious tone, setting the story ready to
contrast this with the fast pace, energetic tone to
follow, so we followed this convention in our
trailer. We created a peaceful tone by having the
girls walking down the street, naive to what was
going to happen. We filmed this just as the sun was
setting, not in bright day light, using mise-en-scene
to create an element of mystery, without giving too
much away. This builds up suspense as you are
waiting for something to make you jump, so your
attention is captured.

3. Text
- Our research has shown that many trailers and teaser trailers include onscreen text and also
a voice over to give details of the plot or memorable tag lines to grab the audiences attention,
and shock them. As we are only creating a teaser trailer we didn’t feel a voice over would be
necessary because we didn’t want to give too much detail away, so we stuck to short and
attention grabbing lines.
-We decided to include ‘Based on true
events’ to our trailer as a shock factor. This
always makes the audience feel uneasy as
you think if this has happened in real life, it
could easily happen to you. Having a
modern, domestic setting also adds to this
realism.

4. -We used a memorable tag line to mark
the change in tone of the trailer. After this
point the pace increases and the trailer
becomes more intense. ‘Now there’s no
turning back’ is effective because it
indicates that things are going to get
much worse, so the audience are
engaged, and wanting to know what’s
coming next.
Black and red were used to keep
a consistent colour scheme
throughout. These have been the
colours used on both my ancillary
tasks so wanted to keep this
consistent.

5. Short Clips
Many trailers follow the same convention of having a non linear structure, a
collection of short clips, to make up the trailer rather than a chronological trailer
which tells the story. As we chose the genre of a horror film we wanted to create as
much suspense as possible and hook the audience into wanting to know what's going
to happen next. To achieve this we used a variety of short clips in a random order to
keep the audience engaged without giving to much of the plot away, it just gives an
indication of what’s to come.
‘Jump’ Moments
One of the most important things to think about when creating a trailer in the
genre of horror is how you are going to scare the audience and make them
jump. This is usually achieved with intense and increasing suspense, and I feel
we have successfully accomplished this is our teaser trailer. Due to the fact we
are creating a teaser trailer, this factor is even more important as you want the
trailer to be memorable and this can be achieved by a effective ‘jump’ moment
to shock the audience.

6. 0.28
0.30
0.31 At this point a scream breaks the
silence and shocks the audience.
To create this essential ‘jump’ moment we faded out our music so it was silent and cut the
screen to black. We then had Libby click on the candle to create a dim light so you are just
able to see Libby and then Evie appear behind her. Suspense is created as the audience can
see Evie but Libby doesn’t know she is there, which creates dramatic irony for the
audience. The screen then goes back to black and after a pause the silence is broken with
a scream calling ‘Help me’!

7. 2.00
2.02
2.04
We decided to include an intense jump part right at the end of our teaser trailer to shock the
audience for a final time and leave them with a memorable ending. We used the effect of a
handheld camera walking towards the door and as the music increased with intensity we
wanted the audience to become more on the edge of their seats anticipating a final shock
factor. When the music reaches its high point, the camera has got quite close to the door
and then Evie suddenly appears on the other side of the door, creating a ‘bang’ making the
audience jump. The screen then goes black.

8. Music and Sound Effects
I think that it is clear music is one of the most important things needed to achieve an
effective horror trailer. Music is varied in many horror trailer I researched and this helps to
set the atmosphere at different moments in the trailer and keep the audiences attention.
Music also has the role of adding to suspense which is one of the main things that you
want to achieve in a horror trailer.
We used an eerie slow sound track at the beginning to create and uneasy atmosphere,
creating suspense as the audience are waiting for something to make them jump. We also
used this music again to end our trailer as it makes the sound memorable and recreates the
same atmosphere that was at the beginning.
For the main section of our trailer we used a combination of the sound of violins along
with more fast upbeat music to fit with the increasing pace of the trailer.
Sound Effects
Sound effects are essential in Horror films and we have used a
combination of them such as screams and loud bangs to create
‘jumpy’ moments.

9. End Credits
Title
One of the key conventions of a horror film trailer is not
showing the title of the film until the end of the trailer,
and we followed this in our trailer. We thought this would
be effective as you are giving indications about the film
the whole way through the trailer and then leaving the title
until the end means it will be memorable and stick in the
audiences head.
Date
As this is a teaser trailer we didn’t want to include a full
date, as we didn’t want to give too much away so we just
included ‘This Winter’ to give an indication to the
audience.
Production Company
We created our own production company ‘GP
productions’ and included this in our trailer to make it
look professional as this is a main convention that all
trailers follow.

10. How effective is the combination of your main
product and ancillary texts?
The main aim of our horror trailer and ancillary tasks was to draw in the target audience, make them
interested in the film, and wanting to find out more. I wanted to make my film poster and magazine
cover as engaging as possible, making the audience excited about seeing the trailer.

11. After researching many film posters I decided that for me, the most
effective posters were ones that had a striking photo, with minimal
information. This links well with the ‘teaser’ idea of my film, only giving
away small amounts of information makes the audience interesting in
finding out more.
For my magazine cover, I researched many front covers of film magazines
and looked especially closely at Empire magazine. I used this as
inspiration for my own magazine cover and use a similar theme and
layouts. After creating a magazine for my coursework last year, I already
had a good idea about the key conventions included in magazine front
covers.
Images
•When you look at the film poster your eyes are immediately drawn to the
image, the intense glare in her eyes and her blank expression make her
look unpredictable and powerful so this is why I chose to use this image.
It is striking and tells a story without needing too much information.
Whereas in my film poster I chose a close up shot of Evie’s face, for my
magazine cover I decided on a more medium shot. The image is central on
the page, grabbing the audiences attention and I also chose to have the
image in black and white. I wanted the image to stand out and contrast
with the bright red writing round the edges of the cover.

12. Colour scheme
•I wanted to use mainly dark colours on my film poster and magazine
cover keeping a consistent theme of horror running throughout. I chose
to compliment the dark colours with the colour red as it has
connotations of evil, blood and danger, so this was perfect for my
chosen genre.
•As the logo of Empire magazine is red it fitted perfectly with my
colour scheme so I kept it this colour. I also chose to feature red in
some of the important texts on the page, as it stands out and grabs your
attention.
•On my film poster I also used the colour red keeping it consistent. I
used a black background but had a red glow behind Evie’s head,
making the image stand out on the background and giving her a
powerful status. I also shadowed the website address at the bottom of
the page with red as the black writing alone wasn't clear enough on the
page.
•This colour scheme has also been kept consistent throughout the teaser
trailer itself. We used a red glow on the text in the horror trailer as we
decided it was the most distinctive colour to use and one which has
vivid connotations.

13. Title
•The title is a very important factor when advertising a product as
you want it to be memorable to the audience and display it in a way
that they wont forget. I used the same font, colour and style when
displaying the title on my film poster and magazine cover. Keeping
it consistent means that it is more likely to be memorable to the
audience.
Tagline
•We also created the tagline ‘You can run, but you cant hide!’
which featured on my film poster and magazine cover. I again used
the same font on both text and also the same colour, which was
white. The colour white has connotations of purity and innocence
and this is a contrast with the colours black and red also used.
Featuring the colour white is effective because although the little girl
is only young, and may look quite sweet, it is a contrast indicating
that you shouldn't be fooled by her innocent look, creating mystery
and suspense.

14. What have you learned from your audience feedback?
Our audience feedback has been very helpful and it has let us know what parts of our
trailer people enjoyed most, and also what parts could have been improved upon.
As the target audience for our teaser trailer is young adults, and specifically people our
age, it was helpful to get our peers to evaluate and comment on what they thought
about our horror teaser trailer.
Music
•From our audience feedback, one thing that people commented upon frequently was
the use of music throughout our clip.
•We used 3 different types of music in our trailer and a range of sound effects. We
started off with a slower paced tune which we then repeated again at the end of our
trailer. The sound in this clip gets more intense towards the end so this is why we used
it for the climax of our trailer. When the music reaches its highest point of intensity, the
girl appears from no where and bangs on the door. Our feedback showed that this was a
popular moment -“the best bit of the production for me is at the end when the little girl
comes up to the door because of the use of sound and how the camera moves away
gives me a scare!”

15. •The second sound track we chose was a conventional horror sound of violins, which sets a
spooky atmosphere. We have used this music just before the past pace action in our trailer,
we wanted to keep the audience hooked and this was also picked up upon from our
audience feedback – “I like the use of different music that you’ve used as it builds tension,
especially when these classical music as you’re waiting for the action to speed up”
Pace
•One of the most important things to think about when creating a horror film is how your
going to keep the audience hooked and on the edge of their seats waiting to be scared. We
decided that the best way to do this was to frequently change the pace of the trailer to keep
the audience interested and engaged “This teaser trailer keeps you hooked on wanting to
watch more, it’s a trailer that seems to take you on a journey.”
•Music was the key factor in creating the pace of the trailer. We started with a slow
soundtrack creating a slow pace and then as the music increased, the pace increased
making the trailer more intense, and this was shown to be successful – “I really like your
teaser trailer! The pace works really well and the music contributes to this! The music is
calm at the start, but invites you into a false sense of security as we soon get to know the
genre though the change in soundtrack, narrative and pace.”
- “A great pace of up and down, climax and resolution takes the viewer on a wild ride in a
short amount of time.”

16. Characters
•The main character in our trailer is Evie.
She plays the little girl who haunts the
house and makes unexplainable things
happen. She was perfect for the trailer and
her innocent but mysterious look made it
look effective and scary – “the little girl is
really scary”
•We wanted to create elements of mystery
in our trailer, have things happen which
were freaky and unexpected. We created
this this by having Evie placed in the
background of some shots, and the other
characters in the foreground, unaware that
she is there, and this appeared to be
effective – “I like the action match when
the music drops and the creepy girl is
revealed, I also think its very clever that in
some shots the ghost is there but barely
visible in the periphery of the shot.”

17. Editing
•The main editing technique used in our trailer was Dip To Black and we used this to
make our trailer look realistic as it is used the majority of horror trailers. “I really like
the various different clips you have filmed and how you have combined them by using
the effects of fading to black to make this trailer.”
•Although our trailer has a non linear structure, we still wanted it to tell a story and
give a clear indication of what the film is going to be about, without giving too much
away. We wanted to make the audience feel scared and wanting to know more – “I
think the editing of the trailer is very creative as it tells a story through out the whole
thing which puts me on edge, so you have achieved in making me feel scared!”
-“There is good use of transitions and sound effects which give the whole trailer a
scary theme.”
‘Jump’ Moments
•‘Jump’ moments are essential in a horror trailer. Everyone is always waiting for the
crucial moment which is going to make you jump, and it helps to define the genre of
horror. We have used a few jump moments in our trailer and we feel they were done
successfully. – “Fantastic work! I love the ‘jump’ moments which are both visual and
sound tracked.”

18. •The sound is key in an effective ‘jump’ moment,
however some of the best ‘jump’ moments aren't
accompanied by any sound at all, they’re most
effective in silence. We have used this technique
in our trailer, but our most successful ‘jump’
moment was the ending when the girl appears
from the door. – “The music links well with the
trailer by building up into the main section which
has a jump moment. Mostly I like the ending of the
trailer and how it focuses on the child’s face. I
enjoyed it!”
Camera Shots
•One way to keep the audience engaged in the trailer is to use a variety of camera shots and
angles. We have tried to use a mixture of camera shots, also helping to portray the genre of
horror. Zooming in and close up shots are typical of the horror convention. – “Well executed
camera work with a range of zoom, tracking and stationary shots, good use of the rule of
thirds during framing.”
- “Camera angles are also important and they use them well throughout.”

19. Is it Realistic?
•One thing that was important for us too achieve, when making our horror trailer, was to
make it realistic. We did a lot of research into horror trailers and what were the key
conventions of the genre. We tried to successfully interpret what we learnt into our own
work and our peers seem to think we did it well!
-“This teaser trailer has everything it needs to resemble a realistic trailer for film in this
modern day”
- “The soundtrack, clips, editing and everything else looks professional. A great teaser
trailer!”
- “This teaser trailer gave me goose bumps as I was watching it. The whole trailer looks
exactly like one you’d expect to see on TV.”
- “This fits the conventions of films in a similar genre. Its a really good piece of work, well
done!”

20. How did you use new media technologies in the
construction and research, planning and evaluation
stages?
When constructing our horror trailer, once we had filmed all of our footage, we used
Adobe Premier Pro to upload and edit it.
Razor Tool
Where you
•Once we had uploaded our footage onto would find
Adobe Premier Pro the first thing to do was the Razor
to cut it up into sections, deleting all the Tool
bits that were no use, and cutting down the
bits that we were going to use. To do this
we used the ‘Razor tool’. You simply select
the Razor Tool and click on the part of the
footage that you want to cut. It is then
broken up into sections, and you can
delete, move or edit the individual clips
how you wish.
Sections of footage broken
up into individual clips
using the Razor Tool.

21. Dip to Black
•One of the main conventions of horror trailer is fading out one clip and fading into the next clip
using what is called ‘Dip To Black’. This technique helps to build up suspense, making the audience
tense to find out what's coming next. This technique can be achieved once you have cut up your
footage into sections and placed them in the correct order. You then select the ‘dip to black’ option
found in ‘Video transitions’ and then ‘dissolve’ and you drag the curser over to the timeline of
footage and place the end of the clip you want to dip out. The end of the selected clip will then be
highlighted purple to indicate the transition. You can increase/decrease the length of the transition
by making the highlighted purple section longer/shorter.
Select the ‘dip to black Highlighted purple section
transition from here over to indicating the placed
the timeline of footage. transition.

22. Fading sound
•Just like you can fade the clips of footage in and out, you can do the same with the music. This
helped us to create suspense in our trailer as we were able to fade the slow and fast music together,
increasing the pace of the trailer and making it more intense.
•You create the technique in the same way as you did the ‘dip to black’. You find the transition in
‘Audio Transitions’ and ‘Crossfade’ and then select the ‘Constant Power’ option. You then drag
the curser over to the timeline and place it on the end of the music you want to fade in/out. Again
you edit the length of the fade in/out in the same way as the dip to black, by increasing the length
of the highlighted section.
Select the constant Drag it into the section of
power transition from music that you want to fade
here. in/out.

23. Combination of sound tracks and increasing sound
•As the music to a horror trailer is one of the most important factors its was helpful that you could
use a combination of sound tracks/effects together. You can play a main soundtrack and also add in
different sound effects too accompany it. This can be achieved by using the different lines of audio
on the timeline. If you have the first line of audio as your main soundtrack, you can then place
different sound effects in audio lines 2 and 3 and have them playing at the same time.
•You can also increase/decrease the volume of the audio by dragging the yellow line that runs
through the audio clip up/down. This means if you wanted a screaming sound effect to shock the
audience you simply move the line up and the scream will be loud over the other music also
playing.
Moving the yellow line You can play different
up/down will sounds at the same time by
increase/decrease sound placing them in different
lines of audio.

24. Splitting sound from footage
•One thing that we found very useful when creating our trailer was being able to use the sound
from a clip without using the actual footage. When filming for our trailer we managed to
collect a lot of effective sounds which would work well in our trailer, but didn't need the
footage that went with it, so we worked out a way to have the sound alone.
1. First you had to find the clip with the 2. Once you have copied the clip you need to find
sound that you wanted to use and copy the a blank space on your timeline and paste the copied
clip. clip.

25. 3. After you have pasted the clip into a blank 4. You can then delete the footage part of
space you need to right click on the clip and the clip, so you are just left with the sound.
select ‘unlink’. When the clip has been unlinked You then drag the sound clip to where you
it will be separated into two different clips, sound want it on your timeline.
and footage.

26. Reverse Speed
•A editing technique which was effective in our trailer was the reversed clip of Evie walking
down the stairs. We featured a clip of Evie walking normally down the stairs and thought it would
be effective that if when she got to the bottom, we showed the same clip but in reverse so she was
walking backwards up the stairs. We also increased the speed of the clip to have a faster pace.
•Select the clip that you want to
reverse and select ‘clip’ from the top
toolbar. Then select ‘speed/duration’
and this box will appear. You can
then tick the ‘reverse speed’ box and
increase/decrease the speed of the
clip.

27. Adding Text
•Text is essential in giving out information about the film, and indicating to the
audience what the film is going to be about. We didn't include a lot of detailed text,
just short and memorable lines to capture the audiences attention.
1. First you go to the ‘title’ option on
the toolbar at the top of the page. You
then select ‘new title’ and decide want
type of text transition you want. We
decided to stick to ‘default still’ text
transitions.

28. 2. You will then see this box where you will be 3. Your text will then appear on the left side
able to choose what to say in your text and also of your screen and you simply have to drag it
change the font and size ect. Once you have onto the timeline where you want it to appear.
typed and edited your text to the way you want it,
exit this box.
Change the font here Edit your text here

29. YouTube!
•YouTube has been a very useful site to
be me in both the research and
construction stages of making my
horror trailer.
•When we were first deciding on what
genre we wanted our trailer to be, the
first place that we went was YouTube,
and we began searching for film
trailers. We quickly decided on the •YouTube is also the place where I uploaded
genre of horror, and from then we my finished teaser trailer, so people are able to
researched and watched many horror easily access and view it. From YouTube I
trailer on YouTube to help give us was then able to post my finished teaser trailer
inspiration for our own trailer and also on to blogger and keep it with the rest of my
to understand some of the key work.
conventions included in horror trailers.

30. Blogger!
•Blogger has probably been the most
useful site to me through the process
of researching, planning and
evaluating my work on horror trailers.
•Blogger is an easy an accessible site
which enables you to be able to
upload post processing stages of your •It has been helpful being able to post work
work. as you complete it, so all work is in one place
•I have used Blogger to upload and saved together. If all work was completed
YouTube videos, in the research stage on paper it would be must easier to loose
of my work, and then analyse the pieces of work and harder to keep track on
video, saying what I liked and disliked when each piece was completed.
about it. Also post storyboards, and •You can not only upload your work to
record location and character ideas so Blogger, you can personalise it, making it
everything is in one accessible place, your own by adding a photo and changing the
and also in chronological order. background and style.

31. Da.Font!
•Dafont.com is a online text site which enables
you to download exciting fonts which would be
hard to create yourself. I used this site to get the
font that I used for my title ‘Uninvited’. I used a
font from the category ‘Gothic’ and it
complimented the style of my work well.
Slide Share!
Slide share is a site where you can upload a
PowerPoint presentation in the style of a online book.
It is a more interesting way to display a PowerPoint
than uploading each individual page. You are able to
flick from page to page faster and takes up a lot less
space. It has helped me in the evaluation stage of my
work as I have created a PowerPoint presentation for
my evaluation and I am going to upload it to Blogger
through Slide Share.