Addressing the audience of my magazine

1. Coursework evaluation

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Design
I used many different kinds of design features to create an atmosphere for the reader to
enter, one such feature was the way I used the colours of my magazine. for the front cover
of my magazine I made sure that the colour red was used for plugs, such as free
poster, exclusive and also. I used this design method to get the attention of the
readers. For the contents page I used the colour amber for every important line said by the
band member, an example of this would be "We're a amazing team" pieces of information
that needed to stand out.
I used the colours red and black to speak to the rock audience as these two colours are
associated with the rock genre. The black is associated with all forms of the rock
genre, while the red is associated more with the emo section of the genre.
I also designed my magazine to be straightforward, not really complicated for the
readers, as a typical rocker just wants to get the information on how their favourite band is
doing. or how their favourite artist is doing, or specifically for my magazine what new and
upcoming talent can you expect to see.
Overall I believe that my plan succeeded, as the combination of the style and colour
choices does show the growth of my house style. As if have repeatedly used the same
colours to give different effects, I used the red to get the attention of the readers, I used the
white to highlight the contents of the magazine. I do believe however that I could have put
the amber to better use. As it is mainly used in the c0ver page and the double page
spread, but then hardly appears in the content page.

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Language
The use of language in my magazine was quite difficult for me to filter, for my editorial piece I
used language that my audience would relate to, using words such as hype. for the kickers and
cover lines I used proper magazine etiquette, no slang words or the such, just quotes from various
bands for example I used a very generic quote such as "We're back and better than ever" For the
actual article I began using the type of language that my audience would identify with. An
example would be hen the two guys are ripping on each other and Yuri says "Alright billy-nomates" Another example is when the band mention says " me and me friend Ed here" All this
contributes to the magazines mode of address. As they’re able to easily identify with not only
their favourite artists, but with the staff of the magazine, as the audience will realise that the
magazine isn’t just another job for the magazines staff. It’s a dream job, because they are just as
big of fans of the groups than the actual audience.
For the general layout of the contents page, I used little to no slang words, it was set out to look
as professional as possible.
The mode of address for my magazine, is one were the magazine staff are to appear very similar
to the people reading the magazine. I want it to be clear that the staff absolutely love their
jobs, that they love the rock genre and all its artists, the good and the bad. I believe that I have
succeeded, as the article does show the bond between the two band members, it shows all the
right principles of the magazine that I wanted to convey, the closeness of the rock genre, the
bond that can be formed with people. I do believe that I could have built more of a rapport with
the audience with the editorial piece. As I have used various piece of language that reader would
be able to recognise, but I did not get across the joy the editor has at working for the gen z
magazine.

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The main goal I set for the magazine was to give a sense of belonging, that is so
important in the rock culture, I wanted to convey a feeling of companionship
between the band being interviewed, it was all a way to show how this magazine
represented the fact that the rock genre is about being together. As every aspect of
the rock genre has incredibly close groups, just look at the head bangers and the punk
groups, even the slightly low key group emos are incredibly close to each other in
their own group. That’s why I wanted my magazine to have that feeling of
togetherness.
I also intended my magazine to be a place where struggling bands can get their time
in the spot light to show what they can really do. This is because so many groups
already have a quite large following, these followers may not be reading the
magazine, if that band were to then appear in the magazine, their followers would
then pick it up, as well as the band gaining some followers from the magazines
audience. Overall everybody wins, both the band and the magazine get a new
following.
I also wanted my masthead to be instantly recognisable to people who have read the
magazine. That is why I kept pushing the Z in generation z as I wanted it to be similar
in nature to Kerrangs’ K!. I wanted this as it would quickly spread the news of the
magazine, people would be able to easily spread the news of the magazine.