The filmmaker aimed to attract different audiences by incorporating various elements into the film's design and story. The throwback style to silent horror films of the early 20th century would appeal to fans of classic horror. Using a normal family home setting in Northeast England makes the film more realistic and believable compared to typical haunted mansion plots. Focusing on realism without supernatural elements could draw in audiences who don't normally watch horror films. Having an unconventional protagonist in the villain gives the story an intriguing complexity. Symbolism, close-ups of violence, unanswered questions about the murderer, and an unsettling sound design and black-and-white color scheme help make the film psychologically disturbing and keep audiences engaged.