The British Board of Film Classification (BBFC) is an independent body that regulates and rates films, television, advertisements and video games shown in the UK. They provide age ratings to help consumers, especially parents, make informed decisions about what media is appropriate for children. Their ratings consider factors like language, violence, sex, and drug use. Films rated U are suitable for all, while PG, 12, 15, and 18 have increasing restrictions on problematic content. Their goal is to protect children while giving adults freedom of choice.