Thriller Eval Q5
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The document discusses how the filmmaker attracted their target audience for the thriller film "Recrudescence". They conducted a questionnaire to determine what the audience wanted in a thriller and referred back to the results throughout their marketing efforts. Some of the ways they promoted the film included creating a Facebook page to grab the attention of teenagers, their target market, and designing a film poster with the release date, characters, reviews, and enticing descriptions to attract audiences to the film based on the questionnaire findings.
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Thriller eval q5
The document discusses ways to attract a target teenage audience for a thriller film project. It describes shooting the opening scene at a school to make it more familiar and thrilling. It also incorporates a dance scene to appeal to teenagers and expand the audience. After production, the document mentions setting up a Facebook page and creating a film poster with the release date, characters, and positive reviews to promote and publicize the film to the target teenage demographic.
Ccr3
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Canon rationale
The document outlines a proposed advertising campaign for Canon consisting of three posters showing the progression of a young music producer from starting out to success. The campaign aims to inspire creativity and show how Canon cameras can help with that. Posters will follow Canon's minimalist style of a single colorful subject and short text. The target audience is 15-25 year olds who are interested in photography and have disposable income. Research found most have a positive view of Canon already. A TV ad will continue the creativity theme. The print posters will be in visible shopping locations to encourage impulse purchases.
Evaluation q3
The film industry spends a significant amount of time and money doing test screenings and market research to understand what audiences like. This helps ensure films will be successful by appealing to audience interests and having a large audience. When creating a media product, the target audience must always be considered as the product is being made for them. Getting feedback from audiences at different stages of production is important to evaluate what is working well and what needs improvement to meet audience expectations.
Evaluation Question 3
An independent or art house media institute would be best suited to distribute the media product because it targets a niche audience interested in horror films. While not a big budget mainstream Hollywood film, it shares some stylistic traits with those films. Distributing it online through video and social media sites would allow it to reach its target audience and expand its market. The product deals with important issues in addition to being intended as entertainment, so its target niche audience would find it appealing. Research found the target audience to be 'tribe wired' individuals who could best be reached through internet distribution and promotion.
Evaluation Question 3 part 2
Audience feedback helped the author improve their media products by allowing input from their target demographic. They constructed a trailer, poster, and magazine cover then received feedback, which highlighted that the matching color schemes, images used, focus on main characters, and trailer structure were most effective. Receiving this feedback made the products more appealing to their intended audience.
Canon Journey Rationale
The document outlines Tilly Brown's rationale for a campaign for Canon camera. It discusses researching the target audience of 15-25 year olds and finding they have interests in music, photography, and creative activities. Tilly proposes a print and TV campaign centered around the theme of a "musical journey" to inspire photography and appeal to the target audience's interests. The campaign would showcase images and video of people learning instruments, attending concerts, and rehearsing music to promote Canon cameras.
Initial ideas rosie anderson
This campaign aims to regenerate a local park in Baldock to make it safer and cleaner for children and teenagers. A poster and website will be used to promote the "Baldock's community funding campaign" with the slogan "Making your town better for you!" to this target audience. The media forms will be integrated by targeting younger generations through colorful, engaging designs and presenting information online and in public spaces frequented by children. The campaign focuses on improving the park for its primary users - children and teenagers.
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Thriller eval q5
The document discusses ways to attract a target teenage audience for a thriller film project. It describes shooting the opening scene at a school to make it more familiar and thrilling. It also incorporates a dance scene to appeal to teenagers and expand the audience. After production, the document mentions setting up a Facebook page and creating a film poster with the release date, characters, and positive reviews to promote and publicize the film to the target teenage demographic.
Ccr3
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Canon rationale
The document outlines a proposed advertising campaign for Canon consisting of three posters showing the progression of a young music producer from starting out to success. The campaign aims to inspire creativity and show how Canon cameras can help with that. Posters will follow Canon's minimalist style of a single colorful subject and short text. The target audience is 15-25 year olds who are interested in photography and have disposable income. Research found most have a positive view of Canon already. A TV ad will continue the creativity theme. The print posters will be in visible shopping locations to encourage impulse purchases.
Evaluation q3
The film industry spends a significant amount of time and money doing test screenings and market research to understand what audiences like. This helps ensure films will be successful by appealing to audience interests and having a large audience. When creating a media product, the target audience must always be considered as the product is being made for them. Getting feedback from audiences at different stages of production is important to evaluate what is working well and what needs improvement to meet audience expectations.
Evaluation Question 3
An independent or art house media institute would be best suited to distribute the media product because it targets a niche audience interested in horror films. While not a big budget mainstream Hollywood film, it shares some stylistic traits with those films. Distributing it online through video and social media sites would allow it to reach its target audience and expand its market. The product deals with important issues in addition to being intended as entertainment, so its target niche audience would find it appealing. Research found the target audience to be 'tribe wired' individuals who could best be reached through internet distribution and promotion.
Evaluation Question 3 part 2
Audience feedback helped the author improve their media products by allowing input from their target demographic. They constructed a trailer, poster, and magazine cover then received feedback, which highlighted that the matching color schemes, images used, focus on main characters, and trailer structure were most effective. Receiving this feedback made the products more appealing to their intended audience.
Canon Journey Rationale
The document outlines Tilly Brown's rationale for a campaign for Canon camera. It discusses researching the target audience of 15-25 year olds and finding they have interests in music, photography, and creative activities. Tilly proposes a print and TV campaign centered around the theme of a "musical journey" to inspire photography and appeal to the target audience's interests. The campaign would showcase images and video of people learning instruments, attending concerts, and rehearsing music to promote Canon cameras.
Initial ideas rosie anderson
This campaign aims to regenerate a local park in Baldock to make it safer and cleaner for children and teenagers. A poster and website will be used to promote the "Baldock's community funding campaign" with the slogan "Making your town better for you!" to this target audience. The media forms will be integrated by targeting younger generations through colorful, engaging designs and presenting information online and in public spaces frequented by children. The campaign focuses on improving the park for its primary users - children and teenagers.
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1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
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Question 5
The document discusses how the filmmakers addressed their target audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 18-34 age demographic as well as increasingly by those under 18, which matches their 15 and over audience.
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Question 5
The document discusses how the filmmakers addressed and attracted their audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 15+ audience demographic.
Defining my target audience
The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
Defining my target audience
The document discusses the process of researching and defining a target audience for a film production. It begins by explaining the importance of identifying characteristics of the target audience like age, gender, interests and media consumption habits. It then provides examples of how other brands like radio station KISS, magazine NME and television provider Sky profile their audiences. The document also discusses using an audience questionnaire to learn more about the preferences of the target audience to help define the film's audience profile and marketing strategies. These included creating social media accounts like Facebook, Twitter and Instagram to promote the film and engage with the target audience.
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Ccr3 a2
1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
2) The results showed that thrillers and horror genres are most popular for their suspense and frightening narratives. The film trailer aims to include these genre conventions to attract the target audience.
3) As students, the best distribution methods would be film festivals, streaming platforms, and potentially being picked up by a larger production company like Netflix to maximize the audience reached.
Question 5
The document discusses how the filmmakers addressed their target audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 18-34 age demographic as well as increasingly by those under 18, which matches their 15 and over audience.
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Question 5
The document discusses how the filmmakers addressed and attracted their audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 15+ audience demographic.
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The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
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The document discusses the process of researching and defining a target audience for a film production. It begins by explaining the importance of identifying characteristics of the target audience like age, gender, interests and media consumption habits. It then provides examples of how other brands like radio station KISS, magazine NME and television provider Sky profile their audiences. The document also discusses using an audience questionnaire to learn more about the preferences of the target audience to help define the film's audience profile and marketing strategies. These included creating social media accounts like Facebook, Twitter and Instagram to promote the film and engage with the target audience.
Defining my target audience
The document discusses the student's research into defining and profiling their target audience for their film project. They analyzed how other brands like Kiss, NME, and Sky profiled their audiences and used this to create their own audience profile. Their target audience is ages 15+ based on a questionnaire they conducted. They created marketing strategies like Facebook, Twitter, and Instagram pages to promote the film and engaged influencers. Their film poster and political thriller plot give it a unique selling point. They would distribute it through an independent distributor like Warp Films due to the thriller genre.
Defining my target audience
The document discusses the student's research into defining and profiling their target audience for their film project "Surplus". It describes how the student analyzed how other brands like Kiss, NME, and Sky profiled their audiences and influenced the creation of the student's own audience profile. The profile identified the target audience as those aged 15+ based on a questionnaire. The student then outlines their marketing and distribution strategies on social media platforms like Facebook, Twitter, and Instagram to promote the film to this target audience.
What have you learnt from your audience feedback? EVALUATION
The document discusses the importance of audience feedback in creating a successful media product. The creator conducted research at different stages of production to understand their target audience and how to best appeal to them. A questionnaire identified that the target audience was teenagers and young adults. Feedback was gathered from screenings which helped the creator improve the production to better meet the audience's needs and expectations.
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The document discusses the importance of audience feedback in creating a successful media product. The creator conducted research at different stages of production to understand their target audience and how to best appeal to them. A questionnaire identified that the target audience was teenagers and young adults. Feedback was gathered from screenings which helped the creator improve the production to better meet the audience's needs and expectations.
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The document discusses the evaluation of media products created by Jake Hashdi for an assignment. Hashdi intended to create high quality products that appealed to his target audience of 15-35 year olds, with a focus on 18-29 year old males. For his TV segment, he sought to create believable characters and reflect real-life issues within a science fiction drama genre. Based on audience feedback, Hashdi felt he successfully achieved his goals and appealed to his target demographic. The characters and production quality were praised, though some felt the science fiction element was not fully communicated. For his accompanying website, Hashdi again aimed to create a high quality, easy to use product that reflected the TV segment's themes. Audience feedback indicated the
CCR2
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
Media evaluation
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned proper techniques for layout, use of images, and color schemes in the full product based on analyzing successful magazines like Q.
2. Key technologies the candidate learned were using layers and positioning images intentionally in Photoshop. Tools like the magic wand and rasterizing shapes also helped the candidate better utilize the software.
3. Taking audience feedback was highlighted as most important for allowing the candidate to understand what makes an appealing magazine
Media evaluation
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned proper techniques for layout, use of images, and color schemes in the full product based on analyzing successful magazines like Q.
2. Key technologies the candidate learned were using layers and positioning images intentionally in Photoshop as well as rasterizing shapes and using the magic wand tool.
3. Taking audience feedback through research was identified as most important for succeeding in designing an effective magazine product that would appeal to readers.
Media evaluation
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned effective design techniques from analyzing existing magazines like Q Magazine.
2. Key techniques the candidate learned included effective use of layers, images, and shapes in Photoshop. They also gained an understanding of color schemes, layouts, and information presentation styles used in real magazines.
3. By applying these new skills and what they learned about audience preferences, the candidate was able to create a music magazine product that properly followed
Media evaluation
1. The document discusses a student's media product which is a music magazine that aims to follow conventions of real magazines like Q Magazine.
2. The student analyzed Q Magazine and used similar techniques like color schemes, fonts, and image positioning to make their magazine appealing.
3. The student learned skills like using Photoshop tools and following conventions of real magazines, which helped improve their magazine from a preliminary task to the final product. Audience research was also important in meeting the audience's needs and preferences.
Media evaluation
1. The document discusses a student's media product evaluation for a music magazine they created called "Musik".
2. The student followed several conventions from the real music magazine "Q", such as color schemes, font styles, image positioning, and layout of cover lines and content pages.
3. However, the student also challenged some conventions, such as not including free gifts on the cover but instead including a "Cash for Questions" feature on a double-page spread.
Media evaluation
1. The document discusses a student's media product evaluation of a music magazine they created called "Musik".
2. The student followed several conventions of the real music magazine "Q", such as using similar font styles, color schemes, and image positioning on the cover and inside pages.
3. However, the student also challenged some conventions, such as not including free gifts on the cover but instead including a "Cash for Questions" feature on the inside spread.
Media evaluation
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned effective design techniques like those used in Q Magazine for layout, colors, and image placement.
2. Key skills learned were using Photoshop tools like layers, rasterizing shapes, and the magic wand tool. Following conventions from Q Magazine helped the candidate create a magazine with a sense of style that would appeal to audiences.
3. Taking audience feedback through research was crucial for the candidate to understand what makes the "
Media evaluation
1. The document discusses a student's media product evaluation for a music magazine they created called "Musik".
2. The student followed several conventions of the real music magazine "Q", such as using similar font styles, color schemes, and image positioning on the cover and inside pages.
3. However, the student also challenged some conventions, such as not including free gifts on the cover but instead including a "Cash for Questions" feature on the inside spread.
4. The student learned important skills using Photoshop through constructing this project, such as layering, rasterizing shapes, and using the magic wand tool.
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https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Thriller Eval Q5
- 1. How did you attract/address your audience
- 2. Audience Research We established our target audience by creating a questionnaire and from this audience research we were able to deduce what the public expected/wanted to see in a thriller film. Whilst thinking of ways to attract the audience I related back to the questionnaire results. TV adverts appeared to be the most popular way of gaining the attention of consumers, though that was not with our power. However the second most popular form of advertising was. We could use the internet and posters to publicise “Recrudescence”
- 3. I set up a Facebook page for “Recrudescence” to attract our audience. Most teenagers of this day and age have Facebook, so we felt this would be a great way to grab the attention of our target market. By means of Facebook we could encourage the public to ‘like’ the “Recrudescence” FB page to promote and publicize our film.
- 4. Once the product was complete I Film Poster thought about how we would attract our target audience. Referring back to the questionnaire, a considerable amount of people said billboards attract them to upcoming films, so I thought to construct our own “Recrudescence” film poster. Showing when the film will be released, the main characters, a brief review and star rating from the ‘Daily Mail’: “Hybryne at her best” and to entice the consumers, positive descriptions of the film: “Terrifying, Extremely Clever Thriller”