The target audience for the magazine is males aged 16-25 because the loud, rebellious rock genre appeals most to young males attracted to bright colors and aggressive music. The rock genre is seen as masculine with few female artists. Males are more attracted to the uncontrollable aspects of rock. The magazine focuses on the music, looks, clothing, makeup, hair, tours, albums and stories within the rock genre to match the psychographics and interests of the target male audience.