The document discusses the target audience for a media product and how to attract that audience. It says the target audience would be males aged 20-32 because the film contains humor related to issues of interest to that generation. It would attract this audience by featuring characters interested in films, comedy, sports, and coffee/tea. The audience has basic knowledge of social media like Facebook and Instagram and enjoys comedy films, sports, and newspapers. To attract this audience, the creator used a questionnaire after the film to get feedback. Respondents said the music, editing, and comedic elements worked well, though some shots were out of focus or lighting could be improved. The creator believes the positive feedback shows they successfully attracted the intended audience.

1. QUESTION 4: Who would be the audience for my media
product?
Typical audience wouldbe male,agedfrom
around20-32 because myfilmcontain
humourrelatedjokesandissuesknownwell
by thisgenerationof people.Thisallowsfor
mostengagementwithmyaudience andthe
film,leadingtoincreasesrevenue.
Theywouldbe typicallyinterestedinfilm,
comedy,sportsandtea and coffee.Thisis
because mycharacters inthe filmcarry these
traitsso by targetinganaudience withsimilar
tastesit will attracta largeraudience.Andwould
therefore resultinaverysuccessful film.
The audience maybe intoa bitof social media
however,wouldonlyhave basicknowledge
aboutapps such as FacebookandInstagram.
Theywouldpotentiallyconsumeothermedia
such as oldand new comedyfilms,skysports
and maybe readthe odd newspaper.Overall,
theywouldhave basicknowledge of mediayet
be interestedwithitandconsume afairbit of
it.

2. QUESTION 5: How did I attract/ address my audience.
Evaluation Questionnaire
Name: LewisLomax
Thiswas a separate questionnaire Ialsohandedroundto
audience membersafterwatchingmyfilmopening.This
gave me some insightintowhatIcoulddo nexttime to
improve andwhattheylikedaboutthe film.

3. One thing you like about this
piece of work
One thing you would change if
you were editing it
Describe the
opening in 1 word
Person
1
The music was very fittingwith
everythingthat was goingon.
lighting Funny
Person
2
Smooth match on action, editing
was smooth
Some camera panning was jagged – took
focus away from action
Action
Person
3
Gooduse of simplistichumor Make it clear whenthe time of day
changes
Humorous
Person
4
Goodchoice of musicto showthe 2
differentscenes
Some shots out offocus funny
Person
5
The comedictimings Make the change betweenthe 2 days
clearer
Funny
Person
6
Very comedic A couple of out of focus shots Funny
Person
7
Smooth shots with great comedic
elements
The lightingand the two days weren’t
too clear
Comedic
Person
8
The script was comical and worked
well
Edit some of the clipsto adjust the
lighting
Comical
Person
9
Actors fittedwell,very funny Camera shots were sometimesshaky Funny
Person
10
The comedywas good and I found
the actors conveyedthat
Sometimesyoucould see the camera go
out of focus
Funny
Person
11
Goodsound and funny actors-
Nathan singing.
Lightingin some parts could be better. Great
Person
12
Gooduse of soundand music
throughout as it gave the openinga
good feel to it
Better lightinginsome part ofthe film
opening
Great
Person
13
Goodscripting Some sounds didn’tlink well,for
example,the start with the filmsstudio
Funny

4. Overall, I haveattracted my target audience to wantto watch my film, as shown
through my questionnaire results and survey answers. Using thefeedback I got,
if I were to do it again I would make sure the day change was clear and make
sureall the shots werein focus and can be seen clearly. The positives I received
for my film were that the comedic elements were funny and the editing was
smooth and also that the choice of music was good and clear to show the
difference in feelings/ emotion of the clip. So because of this I feel as if I have
attracted my target audience as well as other audiences who would be
interested in watching my film too.