The magazine aims to attract a wide target audience beyond just youth by including rock music and articles about music festivals to appeal to older students and young adults as well. The author widened the music selection and included more band names to attract more people in order to help sales for a new magazine that needs as much support as possible, unlike an already established magazine company that already knows its audience. The target audience for the magazine is described as anyone interested in music who is under 30 years old.