To attract their target audience, the author conducted a questionnaire of 20 people who looked like they would read a rock magazine. The questionnaire asked how often they buy music magazines, how much they are willing to pay, what they want to see in a magazine, and what they don't like in current magazines. The results of the questionnaire helped the author design their magazine around what readers expected and wanted, so it would interest people who read similar rock/alternative magazines and build a fan base.