The target audience for the magazine is young adults who like rap, R&B, and hip pop music. They would associate with clothing brands like Bape, Stussy and Supreme, as well as gaming consoles like Xbox and PS4. Both male and female young adults between the ages of 18-25 will be targeted. They typically buy music magazines and look for deals, so price will be a consideration. Their interests include the featured music genres as well as possibly playing instruments. Relationship status and social status do not impact the target audience.