The ASAP MOB website is well structured with a clear layout. It contains pages for news, music, tours, lyrics, forums, and a store. The home page displays recent posts about performances and interviews. The music page lists albums that can be downloaded. The forums page allows users to sign in with various online accounts. The store page links to a separate website for purchasing merchandise.

1. By Larelle
Benjamin- Forrester

3. The ASAPMOB website
consists of:
- Home Page
- News
- Music
- Tour Page
- Sign Up
- Lyrics
- Forums
- Store
- Connect Page
Asap Rocky’s MOB website is very clear and well
structured. The title is very bold and clear and is shown
at the top of every web page. The colour scheme for
this website is black, blue, yellow and purple that
contrast well with one another. The home page contains
a range of posts that are to do with his performances,
events, interviews etc. It acts as a news page which is
good because the viewers are immediately aware of
allows you to see tweets
current news in association with him, before going on
and re-tweets by the
to the news page. Another useful feature to the home
@ASAPMOB. This right
page is the dates above every post – in which the
hand column also has
viewers can comment on. On the right hand side of the
links to the Twitter and
page it consists of: the search bar (for the whole
Facebook websites so
website), an advertisement of his album and ASAP
that viewers can follow,
Ferg’s single that links you to the ITunes website so that
add and interact with
you can download it. It also has a twitter section which
the ASAP MOB.

4. The music Page is once again very clear and simply
consists of the album cover, track list and a link in
which the viewer can download the album from. Also on
this website, there is an interactive section which
includes the following websites – Facebook, Twitter,
Google, Tumblr and Email. This is an effective feedback
technique as it allows viewers to comment about the
album via these websites web and show that they like
the album. It also shows that he is targeting people who
are joint with different online websites rather than one.
This website has a global comment system that
improves discussions on websites and connects
conversations across the web. The idea of having this on
the website is so that it can help viewers find new and
interesting content, discussions and products.
As you can see
from the
comments, it has
targeted a lot of
people. Above
this, there are
links to different
parts of the
website and
recommended
content for
viewers to take a
look at.

5. The news page has current events that have
taken place and is shown in a list format.
On each post it consists of the title, a
picture and a small amount of information
that is brief but concise.
The media page, follows the same layout like
the rest of the website and is shown in a list
format. For every post, there is a live video
that has been put on there using the ‘YouTube’
Website. This is beneficial as it allows the
viewer to like and share the video on YouTube
as well as other online websites. On the BET
videos, the viewer can view a range of
different videos, that are associated with BET
which gives them options and keeps them
interested.
Below each post on the Media and News Page,
there is an interactive section which links up
to a number of online websites. This enables
viewers to give their view on the posts. In this
case, they can comment on and like the news
and videos.

6. The Tour Page contains a picture of ASAP Rocky’s
concert and a tour schedule that is very clear. The
purpose behind having this particular picture is to
give viewers an idea of what his event may look like –
therefore acting as an subtle advertising technique.
The Sign Up Page is very straight forward and consists
of a few boxes for the viewer to fill out so that they
can subscribe.
The Lyrics Page looks very poor because it only has
three album links rather than any pictures.
Nonetheless, there is lyrics for every song out of the
three albums.

7. The ASAP MOB Forum page is very simple and
requires you to become a member. However,
rather than signing up through the actual
website, you can sign in using the accounts you
have for the following websites - Facebook,
Twitter, Yahoo, MySpace, WindowsLive, Aol,
OpenID, PayPal, Linkedin, WordPress and
Blogger. This is hughly effective and it takes into
account that there are various online websites
that people use and wish to consistently use for
other sites. On this page, you can choose from
one of five forums and look at members who are
apart of this forum.
When you click on the Store Page Icon at the
top of the page, it transfers the viewer to
another website which is ASAP Rocky’s Store
Website. This website differs in terms of
layout and colour yet it very well structured
and clear like the ASAP MOB website. The
website uses colours (grey, black and white)
that contrast very well as well as fonts that
reflect the artists style.

10. Pages
 I AM Tumblr – my work, my life & my vault
(links to vault page)
 News
 Music – her albums & dvds
 Vault – pictures & videos
 Behyive blog – plain simple
 Tour – simple
 Charity - pics