2. Media distribution is the key final process involved in
developing your film and making it into a success. So it is
important that we explore and discuss how we are going to
distribute our product in order to make it successful.
Distribution means to spread the product throughout the
marketplace such that a large number of people can buy it
Overall production companies has very little involvement
with the funding of the film, they are more on the side of the
creation and the development of the film. Production
companies do not usually work parallel with distributors,
however some production companies do work alongside
distribution companies such as well known brands like
Disney.
 The distributor does not have anything to do with
producing the film and just works purely on the
presentation and people’s perception of the product.
 The distribution company we chose is Lionsgate.
The reason we have chosen Lionsgate for our distribution
company is because Lionsgate is the most successful
independent film/television distribution company in North
America, placing it at the seventh most profitable movie
studio. Lionsgate has produced other big hit horror films
such as The Saw Franchise, Hostel and many more, and we
wanted our movie to be among these. These films are very
successful which is proof that Lionsgate has a successful
marketing campaign and distribute films beyond any other
company which is what made us chose them as our
distribution company.
To show that Lionsgate is our distribution company we put
their intro at the start of our film, this tells people that a very
well established brand has distributed our content and puts
people in the mind-set that they should be impressed with
what they are about to see, it also gives Lionsgate
recognition for distributing the film.