The company's largest client, Froot Loops cereal, wants to create an advertisement but there is conflict between employees on the approach. Some want a traditional ad focused on older fans while others want a modern ad incorporating celebrities and social media. There are three potential solutions: go with the traditional approach, go with the modern approach, or incorporate ideas from both teams to compromise. As manager, the author would encourage using celebrity endorsements to appeal to kids and TV ads to reach viewers, while also incorporating traditional elements to please both sides and resolve the conflict.

1. Business Management
Skills
Numrah Shekha
1B Professional Communications
11.17.12

2. The Conflict
Our company’s biggest client, Froot Loops, the
cereal company wants us to create an
advertisement for them.
Some of our employees feel that the ad should
be more of a traditional campaign, devoted to
the older fans of Froot Loops.
Some of our other employees believe that we
should create an ad that incorporates things like
celebrity endorsements and social networking.

3. Different Solutions
Traditional Approach (Billboard ads, radio ads)
Modern Approach (Celebrity ads, social
networking ads.)
Incorporate both ideas to make one ad that
everyone will be happy about.
Celebrities like Justin
Bieber endorse many
different products.

4. Possible Outcomes
Our company decides to goes with the
traditional team (If we do this then on our next
ad we choose to go with the other team’s ideas)
Our company decides to go with the other team
(If we do this then on our next ad we choose to
go with the traditional team’s ideas)
We use ideas from both teams to compromise

5. Solving the conflict as a
Team Member
If I were a member of the traditional approach
team then I would probably decide to go with TV
ads and Billboard ads.
If I were a member of the team that wants to use
new ideas then I would probably decide to go
with celebrity endorsements because that would
get the word out about the product faster.
SOLUTION: Use BOTH ideas to make both sides
happy…therefore no more conflicts would occur.

6. Solving the conflict as the
Manager
If I were the manager of the advertising firm, I would use
ideas from both of the teams so that my employees could
compromise and not have any conflicts anymore.
I would strongly encourage the celebrity endorsements
because kids are familiar with celebrities and would most-
likely want to buy something promoted by one.
I would also encourage the TV ads because kids watch TV
all the time and would most-likely see an ad.
SOLUTION: Use BOTH ideas so both of the teams will be
happy.

7. Other Information
To resolve a conflict you should compromise
How To Compromise
Listen to all ideas and merge them together
Use one teams ideas and next time use the other
team’s ideas

8. Bibliography
Works Cited
"How to Resolve a Conflict at Work." WikiHow. N.p., n.d. Web. 16 Nov. 2012.
<http://www.wikihow.com/Resolve-a-Conflict-at-Work>.
Myatt, Mike. "5 Keys of Dealing with Workplace Conflict." Forbes. Forbes
Magazine, 22 Feb. 2012. Web. 16 Nov. 2012.
<http://www.forbes.com/sites/mikemyatt/2012/02/22/5-keys-to-dealing-with-
workplace-conflict/>.
"Resolving Workplace Conflict:4 Ways to a Win-Win Solution." Resolving
Workplace Conflict: 4 Ways to a Win-Win Solution. N.p., n.d. Web. 16 Nov.
2012. <http://www.businessknowhow.com/manage/resolve.htm>.
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Business Management Skills PowerPoint