Vertigo Films is an independent film company that produces and distributes low-budget art house films targeting a specific, smaller audience than large blockbuster companies. Rupert Preston, the Managing Director of Vertigo Films, believes they are the best option to distribute the coming of age film "Lonely This Christmas" because as an independent producer and distributor of the film, Vertigo understands how to best market the film to its target audience and convey the intended message.