The document discusses how the author attracted their target demographic to their magazine. They focused on design first by researching other similar genre magazines and using 5 consistent colors - black, white, red, yellow, and blue. Red was used on the covers to grab attention as it symbolizes passion and edginess appealing to the rebellious target audience. Black created a serious tone while yellow represented success. Partnering with an established publisher could efficiently attract new audiences through cross-promotion in similar magazines.

1. How did you attract / address the
audience of your magazine?
In order to attract my target demographic, I first felt that the design is the
most important part in attracting them first and foremost. If the design
wasn't modern, stylish or conventional - it's unlikely they would even pick the
magazine up. In order to achieve this, I had to research other magazines of a
similar genre, shown earlier in the blog.

2. Design:
The magazine uses a clear, consistent style throughout - I decided to use just 5 colours: Black, White, Red, Yellow & Blue. I chose
these colours based on the typical style of an Indie magazine, both Q and NME use red throughout the magazine, compounded
by their use of black.
Black is also commonplace when
The colour red is so often used on the looking at an Indie magazine. Black is a
front cover of an Indie Magazine that it very emotive colour, and can often
is almost a cliché. Red is an attention symbolise seriousness, darkness and
grabbing colour, one that is often used depression, however also could be used
to indicate danger, emergency, to represent and create respect, when
aggression and intense passion. It also black is used well, it could generate a
symbolises heat, or fire, this therefore sense of respect for the artist on the
makes the magazine appear cover.
groundbreaking and edgy, the target
The effects of the use of black are
audience are also sometimes described
also supported by the use of the
as ‘rebellious’, the use of red could
golden yellow, which represents
therefore make the reader feel as
reputation, success and honour.
though they are being controversial and
White on the other hand represents
edgy.
purity and innocence which could, in
effect, create mixed messages for
the readers, adding to the confusion
caused by the genre of music -
particularly when used on the cover,
making the artist appear friendly
and innocent, yet then compounded
by the quote "You can't slag me
off!" used on the contents page.

3. Mode of Address
The textual elements of the magazine are informal and create a friendly tone for the audience. The magazine uses many
colloquialisms throughout, much as part of the Indie genre which uses this mode of address to attract the audience of teenagers
and young adults. The textual parts of the magazine are often quite informal and this therefore puts the readership on the same
level as the writers and editors - which in turn may make the opinions presented more welcome, partnered with the fact that they
already have a similar taste in genre. Some of the language used is also quite humourous as to reach the desired audience.

4. Link to Established Publisher
If the magazine was to partner with an already well established publisher, such as IPC media, or Bauer group. Both of these have
a strong base of readers - some of which may be interested in SCENE. This is a quick and efficient method of attracting audiences
- possibly through advertisements in magazines of a similar genre, for example if we were to use Bauer Group, an advertisement
could be placed within Kerrang or Q.