1) The document analyzes the visual imagery and text used in advertisements for the electro-pop artist Kesha. 2) It discusses how the advertisements portray Kesha as confident and seductive to attract fans, particularly male audiences, through revealing outfits and sexualized poses. 3) The analysis also notes visual connections between the advertisements and Kesha's music, such as matching fonts and colors to her album covers and lyrics.

1. Analysis of Electro-pop
Advertisements

2. As seen on her cd cover, she
“I don’t need money
appears seductive in the same She is somewhat because I am money”,
central image used, with her gazing into the she may be
mouth slightly open to attract camera, which emphasising that she
males’ attention, and possibly be connotes how doesn’t need money to
posing as a female role model for confident she is. be happy, as she
females, in relation to the make-up
already is happy, as she
etc.
is money. She may also
be following the
American dream
lifestyle, where money
Her tools to make is the motive.
money are
engraved in pink,
which are her The fact that her
songs, relating name is printed
back to “I am in gold, shows
money”. how successful
The same electrifying she is, as gold
font seen on her comes after
‘Kesha' front cd cover bronze and silver.
is present here too.

3. She has scruffy hair like
Kesha here, possibly relating
to how rebellious she is, as
women are expected to have
neat styled hair.
The purple dress
instantly directs Some cleavage
attention to can be seen, in
females as it is a order to pull in a
feminine colour. male audience
provocatively.
Just like
Kesha, her She is directly
mouth is slightly facing the
open to camera, proving
maintain a sexy how confident
look. she is.
She is wearing artificial
jewellery that would encourage
fans to purchase the same
items, or something similar, just
to look like her.

4. “I kissed a girl and I liked
The pink bubbly bold font
it, the taste of her cherry
seems to match with her
chap stick”, this line from
main genre, which is pop.
her lyrics could link back
to why her name is in a Slight cleavage
She is located in a cherry and pink sort of can be seen to
garden to give off a colour. grab males’
happy feel to her attention.
background in the
advert.
She is dressed in
typical feminine
coloured Bold simple font is
clothing, which is used here, which is
purple and pink, in also used in Conor
order to relate to Maynard’s
her female digipacks.
audience.

5. She has one of her arms
raised in the air in a White font may be
fist, possibly connoting used here to
how powerful her music is. express her
angelic self.
She is dressed in a
fashionable top, as
leopard skin is a
new trend. This
may encourage her Once again the pink
female audience to bubbly bold font seems to
dress the way she match with her main
does. genre, which is pop.
Little pink and blue
She uses blue love hearts are
font along with scattered on the
pink font, maybe advert, which may
to relate to a be suggesting she
male audience loves her male and
too. female fans.

6. The background of the advert is
very colourful, which may have
been done to try and make her When females are
She is dressed in a advert stand out from others, and teenagers, they are
very body because it would match the top she normally the most
revealing outfit is wearing. rebellious at that
that may be seen stage, which can be
on a highlighted through
teenager, hence the colour of her hair
her song “Teenage being blue, and not
Dreams”. brown, black or
blonde etc.
Her dress sense on
this advert could also
somewhat relate to
how “California Girls” She is posing sexily, and
dress. you can see her legs and
chest, which would direct a
Once again, there is the use male to her advert.
of bold plain font, to relate
to her simplistic music and
many other things.