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  1. 1. Evaluation<br />Group 8<br />Natalie, Liz & Hannah<br />
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />We used and developed conventions of real media products through our opening sequence by introducing the main characters of our film... <br />
  3. 3. These main characters are, firstly, Isobel Hart; this is the heroin of our film who aspires to be a successful writer. The storyline of our film is based upon this dream. We have this character as both a child and an adult to explore the progression of a childhood dream. This idea was inspired by the film ‘Confessions of a Shopaholic’...<br />Young Isobel<br />Young Rebecca – Confessions<br />Older Rebecca - Confessions<br />Older Isobel<br />
  4. 4. The second main character is James, the ‘love interest’. Through parallel music and camera angles we evoke his romantic status. Should the film be made feature length, it would consist of complicated events that would surround these two characters. <br />
  5. 5. The character of James was inspired by the actor Michael Cera, particularly from his role in ‘Juno’. He is intended to be a non-stereotypical male figure for whom pity and affection is felt by the audience. <br />
  6. 6. Our media product challenges the conventions of a real media product as we use a montage to begin our sequence and this is not a generic convention of film. However, we drew influence from the film ‘Confessions of a Shopaholic’ which uses a similar technique and has the same genre and target audience as our film.<br />This is a clip that inspired our opening sequence:<br />YouTube - Confessions of a Shopaholic - Part 1<br />Still images from the clip:<br />
  7. 7. How does your media product represent particular social groups?<br />Our opening sequence represents a feminine, young, ‘Chic-flick’ styled genre in the following ways...<br />
  8. 8. The Mise En Scene uses bright colours to evoke a ‘girly’, upbeat approach , introducing the genre of the film aptly. In the opening montage we use lots of colourful children’s books , setting the initial themes and creating an appropriate atmosphere.<br />Still images from our opening sequence:<br />
  9. 9. We wanted our main character, Isobel, to look subtlety formal, to convey the idea that she works in an office environment. However, due to the genre of the film we believed it was important to add a little colour to her outfit, in keeping with the bright colours of the montage and to represent our target social group.<br />This is a still image from our opening sequence of Isobel:<br />
  10. 10. What kind of media institution might distribute your media product and why?<br />In our research for our opening sequence we drew inspiration from the film ‘Confessions of a Shopaholic’. This film was produced by the production companies ‘Touchstone Pictures’ and ‘Jerry Bruckheimer Films’. After researching this film and others like it, we derived that the following companies would be likely to distribute our film:<br /><ul><li>Walt Disney Studios Motion Pictures
  11. 11. Audio Visual Enterprises
  12. 12. Buena Vista International
  13. 13. Touchstone Home Video
  14. 14. Walt Disney Studios Home Entertainment</li></li></ul><li>We believe that these companies would be likely to distribute our film as the general target audience that these companies seem to aim their films at is very similar to ours.<br />Through horizontal integration of these companies, which are all oligopolies, it would be possible to distribute our media product in a variety of different ways, such as:<br /><ul><li> Magazine Advertisements
  15. 15. Radio Advertisements
  16. 16. TV Advertisements
  17. 17. Memorabilia
  18. 18. Film Trailers </li></ul>Examples of Disney Memorabilia:<br />
  19. 19. Who would be the audience for your media product?<br />Females<br />Book Lovers<br />Audience<br />Aspiring Youngsters <br />Teenagers<br />Pre-teens<br />
  20. 20. How did you attract/address your audience?<br />In order to pick up on our audiences preferences about our opening sequence we asked a random selection of both genders, all teenagers to understand the success of our film and also help us to improve our final product. <br />Here are 3 people’s personal comments: <br /><ul><li>Chloe McDonald – “Oh I’m intrigued...what happens next!?”
  21. 21. Rob Owen – “Yeah it worked well, my sister would love that. Definitely a girls film! The only thing I noticed was that the voice over is a bit too loud”
  22. 22. Cath Schofield – “I really enjoyed it, the storyline was easy to follow. My only suggestion is to use more shots for the montage because I liked that part.”</li></li></ul><li>To attract our target audience we used a number of specific things, including:<br /><ul><li> A young, attractive, female leading actor who would appeal and relate to the audience.
  23. 23. Upbeat, modern music, parallel with the genre of the film.
  24. 24. An aspirational storyline to which the audience could relate.
  25. 25. An intriguing cliff-hanger that would encourage people to watch.</li></ul>Our leading actress:<br />
  26. 26. What have you learnt about technologies from the process of constructing this product?<br />We have developed our camera skills, using various different angles and types of shots. For example, during the scene between Isobel and James we used a low angle shot, with the camera on level with Isobel, to portray the idea that the audience should be seeing from Isobel’s perspective.<br />For the editing process we used the computer programme ‘Adobe Premier Pro’ to edit our opening sequence. A new concept that we encountered was when we had to adjust the audio levels throughout to maintain a consistent volume. We used specific shot transformations such as dissolves to represent the passing of time. <br />
  27. 27. We also used ‘Paint Shop Pro’ to create the title for our opening sequence. This took a great deal of time and a lot of hard work, but we persevered and were very pleased with the end result. <br />
  28. 28. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br /><ul><li>We advanced in our use of camera angles and generally improved with our camera skills.
  29. 29. We were more cautious of the lighting during the filming and editing process of our opening sequence
  30. 30. We focused on the professionalism of our continuity throughout, ensuring that the Mise En Scene </li></ul>was consistent.<br /><ul><li>We have come a long way with our editing skills</li></ul>and use of editing programmes.<br />