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1. Unit 6: Learning Aim A
ANNALISE JOHNSTON

2. introduction
Disney has recently been releasing remakes of films. Lion king was the third animated film to be
released in the first six months of the year. This time it was a new version of the beloved
animated film The Lion King from 1994. they decided to use very popular people to at, write,
edit and direct the new movie. The lion kings release date was on the 19th of July 2019, which
marked the 25th anniversary which would have made the
They had “very carefully planned out a pulsed campaign” which is what the Disney president of
marketing tells us. They done this by creating posters and lots of them, trailers including the
main trailer and the teaser trailer, they had promotional partners, they had a soundtrack that
was open for fan to listen to. They then had the philanthropy and then the overall result.
The Lion King has grossed $543.6 million in the United States and Canada, and $1.113 billion in
other territories, for a worldwide total of $1.656 billion. The film had a global debut of $446
million, the ninth largest of all-time and the biggest opening for an animated film. The lion kings
budget was around 260 million USD.

3. Cast

4. crew

6. Box office
The box office for the lion king has grossed $543.6 million in the United Kingdom and Canada,
and $1.1113 Billion in other territories, for a world wide total of $1.656 Billion.
The film had a global debut of $446 Million, the ninth largest of all-time and the biggest opening
for an animated film. On July 30, 2019, the film grossed $1 Billion, doing so in 21 days, surpassing
Incredibles 2 (46 days).
The lion king is the highest-grossing musical film of all time, the highest-grossing remake of all
time the, the highest grossing Walt Disney pictures film of all time, the highest-grossing film of all
time, the highest-grossing film of Favreau's career, the second highest-grossing film of 2019, and
the 7th highest-grossing film of all-time.

7. Box office

8. Why was it so successful
The lion king was successful because of many different reasons. One of the
reasons as to why it was so popular and grossed so much with the box office was
because it was originally a different kind of animation film created by Disney
that fans really loved.
The producers of the lion king had many different ways of advertising the film
which had drawn more and more people into watching it. They released things
such as posters, pictures on social media, teaser trailers, trailers, merchandise
and more.
When I came to merchandise they were releasing products such as clothing,
musical CD’s, pop figures, toys, teddys, figure sets, posters, brands and
company's supported it such as McDonald's. It was made to be really big and the
producers were trying to everything they possibly could to promote the film.

9. merchandise

10. Character posters
The producers of the lion king have chosen to give each character that is a popular
character its own poster to represent the importance of their character. It gives us
an insight of what the characters look like in a different type of animation, which
could intrigue the audience more.
Above each characters name it shows the names of people who play the
characters in the movie. A lot of these actors are well known people, such as
Beyoncé who has a high amount of following and fans on multiple media
platforms. Her fans could see this poster and realise that she is in the film and
watch it for her.
The posters will be on the next slide.

11. Platform one: Instagram (social media)
In these pictures you can see the lion kings Instagram. As shown on the first image they
have 467k followers and they post things such as awards they win, premiere pictures,
oscar nominations , trailers and posters. On their Instagram they have all of the
information that came before it was released and after.
They used platforms like Instagram and more because they're widely viewed by the taget
audience of the film. They want to attract the younger people/ generation and they want
Disney fans to be able to see that they have released a new film along with all of its
awards. They put trailers on social media platforms so they have a wider range of viewers
and the message about the new and updated lion king is out.

12. Platform two: trailers
The producers of the lion king, 2019 had a wide range of ways to
advitise the trailers and teaser trailers. They posted them on social
media such as Instagram, facebook, twitter and more as well as having
them on television, on billboards and in the Disney stores. They created
teaser trailers and a handful of them, just so people would be drawn in
and want to see the next trailer and the next and then eventually want
to go and see the film.
In the trailers they included clips recreating the scenes from the
original lion king which would immediately attract all of the Disney fans
as they know of the iconic and emotional scenes. Along with the
trailers they released posters urging people to watch the trailers to see
if they would eventually like to watch the film.

13. Platform three: the first poster
These were the first two posters released along
with the first teaser trailer. These two posters
are the character posters that became very
popular as for the first film they didn’t release
these. It gave everybody an idea of what the
animations of the film was going to be like. They
used simba as the first character as he was the
main character in the story line and had the
most emotional connection to the audience due
to such a sad story line. So for the Disney fans
who had been waiting this poster would have
been a big deal and would have fuelled the
excitement for them. The rest of the character
posters were released almost straight after
giving the audience even more of an insight and
tease into the movie.

15. Posters 1 and 2
These two posters were quite similar. They both have
a white background which makes the art stand out a
lot more. The title of the film is gold on both of these
pictures which could represent the luxury and
[powerful story behind the film as it’s a king of the
jungle handing his crown down when he dies.
The vibrant colours on the second one are really eye
catching due to the white background. In my opinion
the best part about these posters is the hidden
messages. The first poster gives us an idea of the
saying “the eye is the window to your soul” and when
you look carefully you can see a little lion inside of
the eye.
The second picture has the characters that are mostly
there for Simba when his father dies. It gives us a
heart warming feeling because the two characters
pictured with hm are the ones who take care of him.

16. Poster 3
This poster is similar to poster number 2 in the sense of the vibrant
colours and images that fade into one another.
We can see the colours blue, green and orange which connotate
the environment and naturalness of the nature in the film.
The pictures within the poster again show Simba and the
characters that looked after him, including his dad as the main face
of the picture. Then when you look at the top we can see the
moment Simba was declared prince of the jungle. This would have
been noticeable and would have had an emotional turn o the
audience if they had watched the first one. They would have
understood what was happening and the hidden meanings behind
the pictures and the poster all together.
This poster would have been targeted at the audience from the
previous animation film as they know what is going to happen and
they understand the images and the story they hold.

17. Poster 4
This poster was one of the most popular ones as there is a
cartoon version that was released for the first ever lion king.
Fans that had watched the first lion king would have seen this
and had an emotional connection to it knowing what the story
was and who the two characters are in the film that are on the
poster.
The audience would be able to see a lion and his cub on the
edge of a rock looking into the sun set as his cub looks up to
him. The colours red, yellow and orange give us the idea that it
is a loving, relaxing and happy moment but it could also
connotate that later on in the film we do have a tragedy. And
again we do see a title that has the colour gold so it again
suggests luxury and power which is what the king of the jungle
has.
The target audience for this poster would have been the
audience of the first lion king.

18. Poster 5
This poster again would be targeted at the audience who had watched
the first animated movie of the lion king. The reason being because in
the movie simba puts his paw in his dads paw print when he was
young and now simbers child does it to simbas paw print. It has an
emotional effect on the targeted audience as they know the story line
so seeing this picture would be heart warming in terms of the film.
If we were to talk about the text we can see again the connation of
power and bravery along with luxury because of the gold title and
golden date which is subtly put at the bottom so it doesn’t take away
the power and the message in the poster.

19. director
The Lion King is a 2019 American animated musical film directed and produced by Jon Favreau,
written by Jeff Nathanson, and produced by Walt Disney Pictures. Jon Favreau had starred in
other films such as, rudy, swingers, the replacements, daredevil, the break up and more. So he
was a very well known director which helped a lot with the success of the film. He managed to
contact other well known actors, actresses and celebs and get them to be voice overs for the
lion king remake which again added success to the film as audiences could have been drawn in
more over the fact it was an idol of theirs playing in a movie they like.
He is further known for directing the films Elf, Zathura: A Space Adventure, Cowboys & Aliens,
The Jungle Book, and more. Favreau has been a presence in the Marvel Cinematic Universe,
directing, executive producing, and starring as Happy Hogan in the films Iron Man and Iron Man
2, as well as serving as an executive producer or appearing in The Avengers , Iron Man 3 ,
Avengers: Age of Ultron Spider-Man: Homecoming , Avengers: Infinity War , Avengers: Endgame
and Spider-Man: Far From Home .
He created and is an executive producer of the Star Wars television series and much more. So
the director of the lion king himself is very valued and popular which gave the film more of a
head start in success.

20. The release date
The producers of the lion king had made the date of the first release which was in US, New York
on the exact same day as the original movie. They released it on the anniversary to sdatify the
audience.
When it came up to the release date they were sharing teaser trailers and more posters to keep
the audience on their toes. the first teaser trailer for the second lion king movie was this:
https://binged.it/2TSW6wx and we see a lot of the original content from the very first film. the
second trailer was a shorter teaser trailer with the well known song linked to the lion king. the
trailer was: https://binged.it/38BF7ms
and the final trailer with all of the information on just before the release date was:
https://binged.it/38FyoIo

21. The genre, target audience and age
based on the lion kings genres the film is targeted at a younger audience
or a family friendly audience. it is an hybrid film and has a mixture of
fantasy related genres to go with it so it pulls in the children and the
imagination side. the brand/company Disney is targeted at younger
people so the films they created follow on from that and are targeted at
family's with young ones.
The Lion King specifically is targeted and
appeals to children. However, with it's
themes of family and power and betrayal, it
strikes a cord with a wider audience allowing
adults to enjoy the film too.
the movie doesn’t have any age restrictions
with it being aimed at a younger audience.