The combination of the main film and ancillary texts (radio trailer and film poster) were reasonably successful in conveying the film's goal of creating a thrilling story with unexpected twists. Consistent elements like font, imagery, and audio clips were used across all three products to establish a cohesive brand. Inspiration was drawn from other thriller film posters to develop an effective poster for this film that hinted at the plot without revealing too much. The radio trailer also tied into the film through brief audio clips and descriptions of plot points to advertise and generate interest in the film.