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Question 2: How effective is the
combination of your main product
and ancillary texts? Why do they
work as a campaign?
main product and ancillary
text
How is it effective?
• I have made this effective as I used black and
different shades of green. This interlinks all the
products together and helps them to match. It
also provides consistency and helps it to be
easily recognisable. Using green and black as my
primary colour scheme helps me to alter the look
of each product and link them together.
How can I make it more
effective?
• I can make it more effective by making the
magazine puff and anchorage text blocks green
instead of red.
How do the three products
link together
• The three products link together through the Title
of the film, the colour scheme and the main
character who is present in all three products.
This is a professional use of conventions and
looks attractive to the audience.
• Using a male as our main character challenges
and develops conventions as in normal horror/
thriller genre film, the main character is a
normally a female.
• The use of an unknown antagonist is crucial in
our trailer as we want the viewer to know there is
someone there but we also want there to be
hardly any information about the whatsoever.

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Question 2

  • 1. Question 2: How effective is the combination of your main product and ancillary texts? Why do they work as a campaign?
  • 2. main product and ancillary text
  • 3. How is it effective? • I have made this effective as I used black and different shades of green. This interlinks all the products together and helps them to match. It also provides consistency and helps it to be easily recognisable. Using green and black as my primary colour scheme helps me to alter the look of each product and link them together.
  • 4. How can I make it more effective? • I can make it more effective by making the magazine puff and anchorage text blocks green instead of red.
  • 5. How do the three products link together • The three products link together through the Title of the film, the colour scheme and the main character who is present in all three products. This is a professional use of conventions and looks attractive to the audience. • Using a male as our main character challenges and develops conventions as in normal horror/ thriller genre film, the main character is a normally a female.
  • 6. • The use of an unknown antagonist is crucial in our trailer as we want the viewer to know there is someone there but we also want there to be hardly any information about the whatsoever.