My media product represents males aged late teens to early 20s. The front cover features a member of the band Oasis to appeal to younger audiences familiar with their 1990s music. Other band names on the cover also target this demographic. A contest for music festival tickets is highlighted, relevant to younger festivalgoers. Profiles of Noel and Liam Gallagher from Oasis are included to draw their large fan base who have followed the band and members' solo careers over 20 years. Featuring these popular figures aims to attract purchasers among those in the social group associated with Oasis.
1. Question 2: How does your media product represent particular social groups?
2. My product represents its target audience in many ways. My target audience is males in their late teens/early 20s and in the ABC1 demographic. On my front cover is a member of the band Oasis, this band formed in the early 1990s and therefore they will be familiar to a younger audience and they will be aware of their music. My cover lines also feature more bands that a younger audience would be aware of, and may be fans of. My front cover has a cover line that reads, “Massive festival ticket giveaway.” Music festivals tend to attract a younger audience, which means thiscover line would be relevant to feature on my magazine. Many people will be aware of Noel and Liam Gallagher who feature in my magazine. They are both very popular public figures, ever since forming the band Oasis in the 1990s and have a large fan base. Liam Gallagher is constantly increasing his fan base, with his fame from Oasis and his new band Beady Eye as well as creating his own fashion range, Pretty Green. Noel Gallagher has been producing music since the split of Oasis and is well known for his charity work. Because of their large fan base, many people will be associated with the social group that has revolved around Oasis and its members for the last 20 years. This social group may be based around people consuming many of the productsthat have been released and associated with the band. Because these people feature on my magazine, fans of them may be Inclined to purchase the magazine.