The digipak design choices conform to the notion of a coherent promotional package. Images from the music video are used visually to portray themes of fantasy and coming of age. Each panel corresponds to a scene in the music video to create a narrative link. The magazine advertisement uses the river setting from the music video as a backdrop for an overlapping image of the protagonist. Signs referencing "Alice in Wonderland" represent decisions young people face. First Aid Kit's album cover inspired the use of overlapping images to create a psychedelic fantasy feel, taking themes from their "My Silver Lining" music video to promote their album coherently.

1. Question 2
• How effective is the combination of your main
product with ancillary texts?
• Divide your answer into two sections, section
1 Digipak and section 2 Magazine
Advertisement

2. Digipak Panel 1
• My digipak design choices conform to the notion of a coherent promotional
Package. I used images from my music video in order to influence my digipak
Visually through themes and positioning. The main theme running
throughout the Digipak is the creation of fantasy, and this is portrayed
through the use of overlapping opaque images to produce a dream-like feel.
• Furthermore, I frequently used the notion of looking (Goodwin) through
the protagonist to reinforce the idea of
‘Alice through the looking glass’. This
Is also referenced throughout my digipak
Where the protagonist reappears in
Panel 4. The way in which the protagonist
Is not directly looking at the camera
Reinforces the coming of age theme, by
Suggesting that she does not know which
Way to go and is not in direct contact with
The audience/reality.

3. Digipak Panel 2
• Panel 2 links visually with the music video as the bunting can be
seen at 0:39. The bunting is a British signifier, and is used in the
digipak with opacity to further reinforce the fantasy theme.
• Furthermore, the bunting is typically used as a symbol of
celebration, suggesting the protagonist’s celebratory journey
through coming of age.
• The natural woodland setting used in the music video is coherent
with images used in the digipak. In panel 2, the use of leaves in
the background could represent the protagonist's wild and free
attitude in her youth, contrasting with the societal expectations
demanded of her in reality.

4. Digipak Panel 3
• Panel 3 further reinforces the consistency of my digipak, through
linking themes of nature and the notion of looking. The inside
of the cradle contains a close up image of the protagonist (Goodwin),
a conventional technique used in the music video which I also used
in the digipak in order to promote The band’s music and the music
video.
• The outer layer of the panel consists of an image focused on bark
wood to emphasise the theme of nature which is present
throughout the music video and digipak. This setting
Is conventional for a music video promoting pop genre,
Because the natural lighting reflects the brightness and
Positive tone reflected in this genre. This generic theme
Can also be seen in my digipak.

5. Digipak Panel 4
• The final panel concludes the narrative structure of the digipak,
coinciding with the narrative structure of the music video. Each
panel corresponds chronologically with a scene in the music video
which the Audience may be able to identify with.
• This panel links explicitly with the music video because the
photo was taken at the time of shoot, thus creating a direct
visual link with the ending of the music video.
• The use of darkness/shade not only reflects the ending of the
Music video, but also represents the ending
Of the digipak, reinforcing the narrative link
Between the digipak and the music video.
The contrast between light and dark is a
theme that can be found throughout my
music video representing the conflict that
The protagonist feels on her journey.

6. Magazine Advertisement
• My magazine advert links visually with my music video, using the river setting as a backdrop
for the overlapping image of the protagonist to reinforce the fantasy theme. This scene
differs from the rest of the music video which involves a woodland setting, and offers an
alternative image to promote the bands music.
• The use of the ‘this way’ ‘that way’ signs appear at 0:29
as a reoccurring motif developed from my music video.
The signs are significant
because they not only
reference ‘Alice in Wonderland’,
they represent the decisions
young people are faced with
when coming of age and growing
up.

7. First Aid Kit – Stay Gold
• First aid kit are a band I used as visual inspiration for my front panel,
exploring the use of overlapping images to create a psychedelic fantasy feel.
The band conform to a coherent promotional package by taking themes
present in their Single ‘My Silver Lining’ music video and using them on their
front panel to promote their album. These themes include use using double
Exposure photography to reflect their psychedelic image, as well as overlapping
To create ghost-like imagery.