Film 4 would be an appropriate institution to distribute the media product because it is a British company that distributes films appealing to a younger, British audience. Film 4 allows wide access through television channels and video on demand. It has successfully distributed similar low-budget, British films in the past to the target audience. As an established but smaller company, Film 4 could promote the media product effectively without a huge promotional budget.

1. What kind of media institution might
distribute your media product and
why?

2. ■ We wanted a professional minor company, not a major one like “Disney” so the institution that might distribute my media
product would be “Film 4”.
■ Firstly Film 4 is an British company. Due to the British culture of our video it would be appropriate to distribute it too the
same country. For example the similar looking schools, surroundings and British actors.This would also save money if we
were to try to produce it abroad because your not guaranteed the ratings will be good in other countries.

3. ■ Film 4 is also available on normalTV channels so it can have more access for our audience who cant afford to go to the cinema to watch it.Also
is it was played at various times after it was released the popularity would keep up if it continued playing onTV. Moreover it is also available on
demand which offers even more access. Furthermore they have a separate channel for HD which encourages people to watch film in a better
definition so they are more likely to watch it if its better quality.
■ As a company it has not been running that long which means all the films are fairly recent which will appeal to our audience as they are of the
younger audience- however it still is a very well know company.This means they will be aware of this company which encourage them to watch
films they distribute.

4. ■ Furthermore they have distributed a film called “Street dance” which attracted similar primary and secondary audiences to
ours so they already have a similar audience watching their films.This would be beneficial to our final product because our
film is similar to what they have done with previous films. Our film also wouldn't’t be able to compete with more, well know
films due to the budget.
■ They are also known for low-budget films but still produce popular films.They are well know so although our film didn't’t
cost much as there was not any expensive effects to make it could prove to be popular if they distribute it.We wouldn't’t
need a big company to promote it any further.