This document discusses potential film distributors for a new fairytale film. It argues that Disney would be the best choice as they have experience distributing similar fairytale films successfully. Disney has not recently released a fairytale film, so there is space in the market. Though the film has a low budget and unknown cast, Disney's brand recognition would attract audiences expecting a quality fairytale. Including a Disney logo in the opening implies they are distributing the film and will ensure audience interest and commercial success.

1. 3. What kind of media institution
might distribute your media product
and why?

2. What is film distribution?
• A distributer can either be an independent
company or a subsidiary company. It can also
sometimes be an individual.
• Distributers are the ‘agent’ between the film
production company and the company who
show the film whether that’s the cinema or
home viewing.

3. Importance of distribution
• Distributers have the job of identifying and
delivering the largest possible audience for a
film and doing this in the most cost effective
way.
• They have to think about things like, who does
the film speak to and what sort of audience
have similar films have attracted recently.

4. Competition
• One of the first things to think about is, is there
space in the market for the film?
• In our case I feel there will always be space in the
market for a new fairytale. There also has not been
many fairy tale releases recently suggesting again,
there is space in the market for a film like ours.

5. Star power
• Another thing is, are there a star power in the production/ cast?
• This is a low budget film and so popular directors and cast are not
realistic, however it has a young target audience who don’t really
worry about those things but more what the actual narrative is about.
• There is also only one ‘real’ character, with the rest being voices overs.
Younger people may not be able to relate peoples voices with who
they are anyway and so popular casting is not essential for our film.

6. Disney
• Our film is a typical fairytale film and we got our inspiration from
previous Disney films. This means Disney would be a perfect
company to distribute our film and the audience would be able to
relate it to previous films they have seen by Disney so they can be
sure it will be a good watch.
• Disney have also not released a fairy tale like ours too recently and so
there is potentially a space for it in the film market at the moment.

7. Disney continued…
• Disney is an American distributer rather than Vertigo who is a British
producer who you could argue are more appropriate for this film.
• However, we have purposely made it so the people who would voice
over our film are American, shown at the start with ‘Once Upon A Time’.
The main narrative is also animation and and our opening sequence
could have very possibly been filmed in America. This would mean the
film would be appropriate for Disney to distribute as an American film.

8. How have we have made our
distributer clear to the audience
• Not only have we used American voice overs but we have
also included a Disney logo at the start of our opening
sequence to make it clear to the audience that they are
distributing the film.
• This will let the audience know that the film will be good,
as Disney is a well respected company and guaranteed to
make good films.

9. Why have we chosen Disney?
• Disney is a very well known company especially for fairy tales like this. This would
mean people would want to watch the film even before any promotion strategies.
• Due to its wealth Disney have also been able to fund our film and make it possible
to release.
• Disney experienced and know the best ways to attract audiences meaning they
could distribute our film and guarantee success( Brave 2012 -Domestic Total Gross:
$237,283,207)