The print advert, radio advert, and documentary about obsessions provide key information to viewers. They each display the title "Obsession" in red and include dates, times, and the channel to inform viewers about the program. Both the radio and documentary utilize matching music and the tagline "What's yours?" to connect the pieces. The print advert depicts a man surrounded by his various obsessions, while the radio advert shares clips from interviews to intrigue viewers. Overall, they effectively promote the documentary and give viewers a sense of what to expect through their consistent branding and sharing of relevant details.

1. Centre of the picture makes him seem important Channel 4 logo tells
however the main focus in the stuff around him. people what channels
its on.
Colour red is used for the opening title
sequence with the word ‘obsession’.
Arms around the
obsessions shows he
loves them.
A wide range of obsessions are
Dates and times clearly shown and states The items in the picture are all on all around him.
what type of programme it is they are obsessions and relates to what our
going to be watching or interested in. documentary is about.

2. What are the similarities between all three?
• The print advert and the radio advert both contain the dates and times and of course what channel
the documentary will be places on giving the viewers information about the programme. The dates
and times are clearly shown on the print advert by a red banner with white text over the top
making it clear and visible for the audience to see. The radio advert uses a well spoken male voice
which makes it clear for the audience to listen too making sure they get the right information.
• Both the print advert and the documentary both use the colour red to show the title of the
documentary ‘Obsession’ making this a theme which runs through out. We thought of using the
colour red so it wasn't the same as our simple graphics which were white so it stood out from
everything else. The colour white would not have been as bold and clear so we decided to use a
different colour to make it more visible.
• The radio advert and the documentary use the same music this way the audience know that they
must be connected. We chose to use this music because it suited our target audience by being up
beat and using the word ‘Obsession’ which made it even better. The audience will know by the title
of the song what the documentary will be about but should also match well with what's going on,
on screen.
• Both the radio advert and the documentary both use our snap line which is “what’s yours?” this
rhetorical question will make the audience think about what there obsession is. The catch line will
also make the audience know that both pieces are connected to the same thing.

3. How much information do they give?
• The print advert, radio advert and the documentary all give a lot of information from the dates and
times to facts.
• Radio advert gives the audience a few of the voxpops which should make the audience want to
watch what's next.
• The print advert gives a picture with someone with lots of different items around him this should
also make the audience want to watch the documentary as they may think why has he got all that
around him.
• The print advert gives information about how its new, so therefore people have never seen it
before.
• The documentary interviews a psychologist who goes into extra detail about what an obsession is.
This is education for the audience and they should learn a bit more about obsessions.