The document discusses how different media products for a documentary about a band called "The K's" are effectively connected to each other. It states that all media needs to relate to each other in some way or it will confuse viewers and make the production look unprofessional. As an example, it describes how the poster features an image of the band walking down a long road, directly relating to the documentary's title "The K's Road to Stardom" and reflecting the struggle of the band. It also notes how the radio advertisement uses the opening music and title from the documentary to instantly relate the two media. This strategy is aimed at helping audience understand they are connected and enticing people to watch the documentary.