1. How did you use media
technologies in
construction, planning
and evaluation stages?

2. For the planning of my adverts I
used several different forms of
media technologies. I looked on
youtube at various different
adverts for research and took
notes on them. I found this to
be a very useful tool as I could
rewatch the adverts as much
as I wanted until I’d gotten all
the research I needed.
I also watched the adverts that
featured on the 4oD iPad app. I
used the 4oD app as it is a very
popular app for watching TV
shows and so the adverts will get
at lot of screen time. As I watched
mainly the comedy show on 4oD it
was good research to see how
sponsorship adverts link in to the
show they are sponsoring.

3. Once my product and style
models were chosen I began
work on storyboarding, this
initially involved hand drawn story
board. I drew them on a
whiteboard because it was easier
to draw then I could take a
photograph of them, which were
then brightened on the snapseed
app so that were easier to
understand.
I then went location hunting to take photographs, I thought this was useful technique to get a
better idea of how my shots would actually look and the angles I should be filming at.

4. I filmed my work on a fugifilm camera which well for both macro
filming and more distance shots. The camera is versatile and also
gave me crisp images to use on my web pop up.
However despite the
quality of the original
film looking crisp
originally, if I had the
chance to film it again,
I'd have used a HD
camera so that when
changing aspect ratios I
did not lose quality.
Macro
Distance

5. My film clips were edited
together using Windows
Movie Maker, I chose this
programme for its simplistic
and user friendly display. I
made use of the transitions on
windows movie maker, which
gave the “flashback” feel to
my advert.
I had considered using iMovie for
the most part but as the majority
of my work was based around the
filming rather than the editing, I
only used iMovie for one section.
In iMovie I used it to place a the
Hell’s Kitchen logo on top of my
filming. Despite enjoying using
Windows Live Movie Maker,
iMovie would most likely have
given me a more professional
looking advert.

6. I recorded the voice overs using an app called Quicktalk this was easy to use and
recorded in high quality on my iPad which then could be emailed straight to me. This
was especially handy when I needed voice overs from people and they could do it
from their own home and email the sound clips straight to me. This was only
convenient because the people who I recruited for help had ipads, had they not have
had ipads I would have had to make plans to meet and record in person.

7. For the background music I created it on the app
Garage Band, this was an excellent, easy to use
app, that created a high quality, professional loop
of music.
The terms and condition state that the
‘autoplay’ feature can be used for non-
commercial use, so as I am not
musically talented this is what I did.
However if this was a real project for
commercial use I would have to make
my own music, using the app but not
the ‘autoplay’ feature.
I then used the share feature to send the mp3 file
straight to my email account which can be
accessed from anywhere that I am working from