The document discusses the two-wheeler market in India and provides details about key dealers in Faridabad, Haryana. It then summarizes Saarthi Business & Knowledge Solutions Pvt Ltd and their proposed partnership with Mahindra Two Wheelers (MMTW) to open a dealership in Old Faridabad, Haryana. The dealership will include a showroom, spare parts section, and workshop on a rented site measuring 23ft x 100ft. Saarthi aims to attract new customers through marketing strategies and achieve 1800 customers in the first year.

1. Shop No 1, Talab Road, Near Farid Park, Opp MCF, Old Faridabad (Haryana)

2. Project Report by:
Saarthi Business & Knowledge Solutions Pvt Ltd, Faridabad
A) Understanding of the 2 Wheeler Market in India
The two wheeler segment has played an important role in giving a push to the automobile
industry in India. In fact, the production, sales and exports of the two wheelers is a fair
indication of the growing importance that it enjoys in this country's manufacturing
economy. An overview of the two wheeler industry makes this clear that the two wheelers
are among the most sought after automobiles in India for some time and the trend is likely
to stay for a while. The economic growth, need for better conveyance and gradually
improving road infrastructure coupled with better credit and financing options, have acted
as a major catalyst in encouraging the growth and development of the two wheeler
segment in India. Further, the new and improved features on the two wheelers, their stylish
and trendy looks and a rage with the country's youth who form a substantial influence in
determining the consumer behaviour have ensured that the two wheelers remain on top of
the automobile industry's agenda in India.
The two-wheeler market in India is the biggest contributor to the automobile industry with
a size of Rs.100,000 million. The two-wheeler market in India comprises of 3 types of
vehicles, namely motorcycles, scooters, and mopeds. Foreign collaborations have been
playing a major role in the growth of the Indian two-wheeler market, and most of them are
Japanese firms. Foreign firms have already taken initiatives to own their two-wheeler
subsidiaries in India. Among the 3 segments of the Indian two wheeler market, major
growth trends have been seen in the motorcycle segment over the last four to five years.
One good reason for such increase in demand for motorcycles is due to its resistance and
balance even on bad road conditions. Most of the rural areas in India do not have decent
roads and hence the need for good, shock-resistant, and steady two-wheelers such as
motorcycles had been felt.
Some of the major players in the Indian motorcycles market are Hero Honda CBZ, Bajaj
Pulsar, TVS and Apache. Other brands include Splendor, Passion, Fiero, Victor, Star City,
Boxer, CD Dawn, Karizma, Caliber, etc. Having classified the motorcycle brands into
economy, executive, and premium segments, Bajaj stands as the leader in the economy
segment, Hero Honda leads in the executive segment, and there is a competition in the
premium segment between Hero Honda and Bajaj. The following are the main factors that
affect two-wheeler sales in India:
1. Increase in credit and financing for auto vehicles - Two-wheeler loans and
financing has been on the rise.
2. Increase in consumer's salary - Due to opportunities offered by multinationals
the disposable incomes of salaried individuals have increase manifold.

3. 3. Constant petrol prices - Today, the government of India has been working on
reducing subsidies on kerosene and diesel which will keep petrol prices at more
or less the same level.
4. Delay in initiation of Mass Transport System - Probably a future threat to the
two-wheeler market, the implementation of the mass transport system has been
delayed.
5. However, the two-wheeler market in India is a fast growing market due to its
technological advancements in product manufacturing and emphasis on design
innovation.
India is on every major global automobile player's roadmap, and it isn't hard to see why:
1. India is the 2nd largest two wheeler market in the world
2. 4th largest commercial vehicle market in the world
3. 11th largest passenger car market in the world and is expected to become the 7th
largest by 2016
Two years after entering into the two wheeler space, Mahindra & Mahindra (M&M) has
very recent made an entry into the serious end of the two wheelers market, motorcycles. "It
was a dream for me to enter into the motorcycle market, and here we are today," said an
exuberant Mr Anand Mahindra, vice-chairman and managing director of M&M. While Hero
Honda, Bajaj Auto and TVS Motor remain the leading players in terms of sales and
popularity of their two wheelers, Mahindra 2 Wheelers is aggressive in its Marketing
approach and expansion plan to take Market Share of prominent existing 2 wheelers.
B) 2 Wheelers Key Dealers in Faridabad, Haryana
Tayal Automobile, Faridabad Old, NCR-Faridabad
TVS Bike Dealers
Address: B-433-436, Nehru Ground, Faridabad Old , Faridabad- 121001, Haryana
Landmark: Near Neelam Bata Road

4. Sehgal Auto, Faridabad Old, NCR-Faridabad
Hero Honda Bike Dealers
Address: 18/2, Mathura Road, Faridabad Old , Faridabad- 121007, Haryana
Landmark: Opposite Ajronda Bus Stop
TC Saluja And Sons Private Limited, NIT, NCR-Faridabad
Bajaj Bike Dealers
Address: 63, Neelam Bata Road, NIT , Faridabad- 121001, Haryana
Landmark: Near Opposite Nit-1
Northern Motors, Neelam Bata Raod, NCR-Faridabad
Mahindra Bike Dealers
Address: 1A-260, NIT, Neelam Bata Raod , Faridabad- 121001, Haryana
Landmark: Near LIC Building
Bareja Automobile Private Limited, Sector20, NCR-Faridabad
TVS Bike Dealers
Address: Sushma Place, Sector20 , Faridabad- 121001, Haryana
Landmark: Near - Ajronda Chowk
Green Automobiles Pvt. Ltd. in Faridabad
Yamaha Bikes
Address: Railway Road Faridabad
Landmark: Ahead SBI
Priyanshi Suzuki in Faridabad
Suzuki Scooty
Address: Bp-47, Bhadana Cplx, NIT, Nr Synicate Bank, Neelam Bata Rd, Faridabad-121001
Landmark: Near Delite Hotel
Rattan Motors in Faridabad, Delhi/NCR
LML
Address: NIT, Hardware Rd, Faridabad, Faridabad - 121001
C) Saarthi Business & Knowledge Solutions Pvt Ltd with MMTW
Saarthi Business & Knowledge Solutions Private Limited is a creation of Group of
Experts with rich experience of almost 70 years put together by the Team with key learning from
more than 1 lac Customers, more than 5000 Dealers/Distributors/Retailers, 500 Industry

5. Professionals and almost 20 Top Leaders who are experts in their areas of operations. The
Inception of Saarthi took place sometimes in 1996 with the Vision to make it a multi business
solution firm that creates business and leaders of tomorrow when its Founder & Managing
Director Mr Rattan Singh BE, PGDMM, PGDBM gave it a real shape on August 15th 2010. To
impart greater focus and strength to Saarthi is a Team of Professionals and Experts making a
“DREAM COME TRUE“.
Saarthi Business & Knowledge Solutions Pvt Ltd is also envisioning the association with
MMTW to partner progress and build up strong customer relationships to see that
Mahindra Products are in every house and we cater to the demand of rural, semi urban and
urban customers of Faridabad and surrounding markets of Ballabhgarh / Palwal.
Key strategy to our Success would be to provide Quality Product, Best Product Support and
Timely Delivery to our customers giving them Value for Money for 3 S Management. Our
profile of customers would be picked up strategically be it females, males, youngsters,
office goers, etc who would be attracted with top marketing and promotional strategies and
with building strong bonds. We intend to undertake lot of Marketing activities – Events,
Road shows, Melas, Exhibiting our Products in Malls and key strategic locations. We intend
to get at least 1800 customers during first year of our operations and gradually increase
them with our efforts and support of MMTW management.
Our Vision & Mission
Vision
To become a “Global Business Connect” company providing “Qualitative and Timely
Solutions” for its shareholders, customers, partners and employees thereby ensuring high
degree of perfection, reliability and value for money.
Mission
Saarthi as a Business Connect company takes pride to Partner Globally with individual and
corporate customers in providing strategic solutions for their business needs so that they

6. can significantly make their presence and increase their performance capability towards
Leadership.
We inspire, train and provide tools for change and growth of individuals and organizations
throughout the world to significantly increase their performance for being Great Vibrant
Leaders.
At Saarthi we feel proud of taking ownership and being accountable of whatever
responsibility we undertake. We strongly believe in team work and our work process by
which we stimulate growth and excel in our endeavors.
Our Core Values
Ethics
At Saarthi, we demand of our self and others for the highest ethical standards and also
stand committed on our processes and working style that are of highest quality.
Performance
Striving for continuous improvement in performance, measuring results very carefully and
ensuring sincerity is not compromised at Saarthi.
Innovation
Innovation and creativity is the key to improve our health and sustaining growth &
profitability.
Customer and Market Focus
Customer is the reason for our existence. We at Saarthi stand deeply committed to meet
the needs of our customers by constantly focusing on customer satisfaction and market
reach which comes from our experience in Customer Care, Marketing Services, Market
Research and Marketing Communications. We provide business connect, solutions,
technology and marketing services to help our customers achieve their business goals.

7. Team Work
Working together works to meet the changing needs of our customers is the approach at
Saarthi
We are a values-driven company and our five core values are duly committed, signed and
followed by each member of our Saarthi Team.
D) Journey for Saarthi with MMTW
Saarthi Business & Knowledge Solutions Pvt Ltd proposes site on rent for dealership –
showroom, spare parts and workshop measuring 23ft x 100 ft approx with height of approx
12.5ft. Showroom display will be given from front while at centre would be Spare Parts and
Office Space on top of Parts section on mezzanine construction done with wood. On the
rear of the showroom with entry from side will be Workshop.
Saarthi’s Proposed site at Old Faridabad
for
MM 2Wheeler Showroom & Customer Support
Towards Old
Towards Sec 19
& Mathura Road
Towards
Sec 16
22 x 100 ft space
Workshop Entrance from side
Location:
Near Farid Park
Opp. MCF Office
Old Faridabad
Our initial costs will include dealership rental, interior fabrication, all essential office
equipments, statutory costs and cost towards Façade / Hoardings / Signage. The inventory
of vehicles will form the major part of our investment as per the policy of Mahindra 2
Wheelers. The office equipment will include computers, printer-copier, stationary and office
furniture, etc. Any other corporate norms would be followed as per company policy.
Advertisement would play an important role that would require expense for the initial
period to catch with clientage thru local newspaper advertising, advertising on local cable
network, Road shows, Events, Display in Malls/Strategic locations, Radio, etc

8. E) Saarthi dealing by its MD with MMTW
Saarthi Business & Knowledge Solutions Pvt Ltd is a registered firm with Mr Rattan Singh as
its Founder & Managing Director who will be dealing in all business aspects directly with
MMTW whose decision will be accepted by all other Directors of the firm – undertaking to
this affect will be given if required. To support Saarthi business, other Directors would
keenly support to improve the business in marketing, sales and profitability for the firm and
would actively participate.
Saarthi Business & Knowledge Solutions Private Limited in India Is a one stop “Business
Connect” Globally that any Corporate can rely & trust upon. Our Business Solutions are
committed by our team in respect to Quality, Time, Perfection and Reliability. At Saarthi, we
specialize in Automobiles, Finance, Exports, Green House Gas Emissions Solutions, and
Trainings & Management Consultancy that does Business Connect Globally. Our Business
Success formula is: Plan+Connect+Strategize+Implement=Effective business results
Managing Director
Mr Rattan Singh, BE, PGDMM, PGDBM is a Founder & Managing Director of Saarthi Business
& Knowledge Solutions Pvt Ltd. Born on December 24th 1960 into an educative family, he
strongly believes in family values where education, sincerity, honesty to work, building &
retaining relationship with others are some of the prime principles. With the objective, to
recreate by forging new identity, one that commands attention & makes a Winning Leader,
Mr Rattan Singh believes that Success & Failures are caused more by mental attitudes, than
by mental capacities. And hence one must be a "Volcano", not just the part of landscape as
a mountain.
Mr Singh has more than 25 years Sales, Marketing, Distribution & Networking, Commercial,
Exports & Logistics experience in Automobile sector of Domestic (Rural & Urban) &
International Market. He has acquired Leadership & Experience from his association with
top Indian Corporate Houses – Escorts Ltd, Tata Motors Ltd and Hindustan Motors Ltd, at
key and strategic positions and responsibilities. He has been responsible for following
Product portfolio: Commercial Vehicles, Passenger Cars, Tractors, Trucks, Cranes, Forklifts,
Mobile Vans, Designing & Customizing Special Body on Heavy Vehicles, Armored Vehicles &
Automobile Parts for After Market. Professional achievements of Mr. Rattan Singh:
 Successfully developed Distribution Network for market penetration
 Successful Product Launches that created impact in market
 Expertise in trainings, nurturing & developing team as Leaders
 Ability to exploit new business segments for its growth
 Sound understanding & implementation of ISO/TS 16949 systems

9. F) About MMTW Products & Services
Saarthi will display in its showrooms the entire range of Mahindra 2 Wheelers Products.
Saarthi will aggressively undertake Market activities to promote the product gaining
substantial Market Share. Apart from Private customers across Faridabad and nearby
towns, Saarthi would focus on Institutional and government customers including Police
forces. Saarthi would be proactive in providing services to its customers and ensure
complete satisfaction which would be measured thru CSI on scale 1-10 and intends to attain
above 8.5 level. Saarthi would educate its customers to go for Services at our workshop and
avail of its benefits. Saarthi would be in regular contact with its customers and other 2
wheeler customers by building strong ethical relations by sending them greetings, product
information and service reminders from time to time.
G) About Market Segmentation
The customer preferences have changed in favour of motorcycles and gearless scootys that
score higher on technology, fuel economy and aesthetic appeal, at the expense of metal-
bodied geared scooters and mopeds. These changes in customer preferences have had an
impact on fortunes of the players. The erstwhile leaders have either perished or have
significantly lost market share, whereas new leaders have emerged.
Rising income levels, reducing excise duties, higher loan tenure and loan-to-value offered by
the financing companies have all fuelled the growth of two-wheeler demand.
Besides, mounting traffic chaos and limited parking space has also increased the demand
for two-wheelers from households that can afford or actually do own a car.
Furthermore, with increasing women working population, changing social philosophy and
broad-mindedness, the penetration of two-wheelers in target population has increased
significantly during last one decade especially in urban areas.
However rural areas and smaller towns still remains considerably underpenetrated market.
CARE Research foresees rising income levels combined with increase in finance penetration
in rural areas and smaller towns, the demand for two-wheelers will grow swiftly in short to
medium term period. Saarthi Understands the Characteristics of consumer behaviour as:
1.Consumer behavior is dynamic,
2. Consumer behavior involves interactions interactions,
3. Consumer behavior involves exchange,

10. Saarthi Business & Knowledge Solutions Pvt Ltd visualizes the Market as divided into:
 New first time buyers – catching them raw at school level when they are about to
reach the driving age and obtaining license. These buyers want something secured,
stylish and comfortable in driving and operations
 Young buyers – looking for style, latest models, power, image, powerful and
fashionable
 Cost Conscious buyers – these are balanced and matured customers who look for
economical operations and maintenance
 Repeat buyers – want to change due to new model availability or previous becoming
uneconomical or out of operation
 Rural and Semi-Urban buyers – market always available for young and old, first time
user or repeat buyer and also depends upon distance/purpose to travel
 Corporate buyers – wants speed to reach destination, wants to deliver Fast food
within committed time
H) Selling Strategy & Business Plan of Saarthi
With the Sales & Marketing experience of Saarthi Directors into Marketing, Sales, Finance
and Customer Support:
1. Reach the existing 2 Wheeler users & Reach the potential buyers with focused and
planned approach – Sector wise, Area wise and Market wise
2. Focus on young, old, professional, corporate and institutional buyers
3. Aggressive sales approach – target driven trained team to focus
4. 3 S Management concept works well with equal participation for all
5. Easy and hassle free availability of Finance for customers
6. Sales Process – SPADE to be followed religiously on regular basis and reviewed
7. Customer CARE to be 100% for both pre sales and after sales
8. Customer Meets / Trainings to be conducted
9. Participation in Melas, Exhibitions, Display in Malls and Strategic locations, Road
shows, Road Races, etc to be undertaken
Business Plan (Est) Year 1 Year 2 Year 3
Sales (Vehicles) 1800 2500 3600
Services (Jobs) 4000 8000 10000
I) Finance Plan of Saarthi
Saarthi will involve initially own funds approx to the tune of Rs 45 lacs in the business. Later
as per requirement and needs of business and market, we shall borrow funds from Bank or
any other Financial Institution.

11. J) Projected Balance Sheet for Saarthi Business & Knowledge
Solutions Pvt Ltd
Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales
Vehicle
Sales 34,485,867 51,728,800 62,074,560
Spare Parts 1,425,000 2,450,000 2,900,000
Accessories 2,000,000 3,000,000 3,600,000
Service 600,000 1,000,000 1,200,000
Total Sales 38,510,867 58,178,800 69,774,560
Purchases Vehicle 31,831,140 47,746,709 57,296,051
Spare Parts 1,200,000 2,000,000 2,500,000
Accessories 1,600,000 2,400,000 2,880,000
Purchases 34,631,140 52,146,709 62,676,051
Gross Margin 3,879,727 6,032,091 7,098,509
Expenses 800,000 1,100,000 1,350,000
Payroll 519,100 1,134,500 1,370,000
Sales and
Marketing and
Other
Expenses 350,000 400,000 500,000
Rent 600,000 660,000 720,000
Total
Operating
Expenses 282,000 516,000 648,000
Profit Before
Interest and
Taxes 1,328,627 2,221,591 2,510,509
Taxes Incurred 398,588 666,477 753152.7
Net Profit 930,039 1,555,114 1,757,356

12. We Thank
For Giving Us Opportunity….
Saarthi Business & Knowledge Solutions Pvt Ltd, 727, Se 15-A, Faridabad 121007 Haryana (India)
Contact us at email: contact@saarthi.co.in web: www.saarthi.co.in M: +91 7838961527 O: +91 129 4006727