SlideShare a Scribd company logo
FRAMSIDA
QUALITY NORWAY
BRAND GUIDE LINES
PROFILHÅNDBOK
2018
INTRODUKSJON
Dette er profilhåndboken til Quality Norway. I denne finnes visuelle
retningslinjer for ansatte og samarbeidspartnere når man lager
kommunikasjon for Quality Norway.
Det er viktig at disse retningslinjene blir fulgt og brukt slik som
beskrevet, da de skal bidra til at effekten av kommunikasjonen
blir så stor som mulig.
INNHOLDSFORTEGNELSE:
Logo
Logo konstruksjon
Fonter
Font hieraki
Primærfarger
Sekundærfarger
Oppsett av brev og e-post signatur
Oppsett visittkort
Fotostil
S.4
S.5
S.6
S.7
S.8
S.9
S.10
S.11
S.14-15
4
LOGO
Master version of the logo without a tagline
Alternative version of the logo with a tagline
5
LOGO KONSTRUKSJON
Full logo
Minimum Size: 20 mm x 6 mm
60 mm
15 mm 10 mm 5 mm
40 mm 20 mm
Logo Symbol
Minimum Size: 5 mm x 5 mm
X
X
YY
Y
CLEARSPACE
LOGO STØRRELSER
6
FONTER
GRAPHIK BOLD
GRAPHIK MEDIUM
GRAPHIK REGULAR
GRAPHIK LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ
abcdefghijklmnopqrstuvwxyzåæø
0123456789!@#$%^&*(
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ
abcdefghijklmnopqrstuvwxyzåæø
0123456789!@#$%^&*(
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ
abcdefghijklmnopqrstuvwxyzåæø
0123456789!@#$%^&*(
ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ
abcdefghijklmnopqrstuvwxyzåæø
0123456789!@#$%^&*(
7
FONT HIERAKI
RUBRIKER
BRØDTEKST & UNDER RUBRIKER
ABC 123
ABC 123
ABC 123
ABC 123
ABC 123
ABC 123
Rubrik før markedsføring.
Graphik Bold - Capital letters
48pt Type / 48pt Leading
Rubrik Brødtekst.
Graphik Medium - Capital letters
10pt Type / 10pt Leading
Stora rubriker och titlar.
Graphik Bold - Capital letters
34pt Type / 30pt Leading
Brødtekst.
Graphik Regular
8pt Type / 10pt Leading
Sublinjer.
Graphik Bold - Capital letters
16pt Type / 16pt Leading
Bildetekst.
Graphik Regular
6pt Type / 9pt Leading
8
COLOR CODE
PANTONE: 192 C
CMYK: C 0, M 100, Y 70, K 0
COLOR CODE
PANTONE: 382 C
CMYK: C 30, M 1, Y 100, K 0
SOMMER GRØNN
PRIMÆRFARGER
VINTER BLÅ
HØST RØD
RGB: R 0, G 172, B 216
WEB: #00ACD8
RGB: R 235, G 0, B 69
WEB: #EB0045
RGB: R 194, G 213, B 0
WEB: #C2D500
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
COLOR CODE
PANTONE: 638 C
CMYK: C 82, M 7, Y 9, K 0
9
SEKUNDÆRFARGER
PANTONE: 1385 C
CMYK: C 13, M 60, Y 100, K 0
PANTONE: 109 C
CMYK: C 0, M 16, Y 100, K 0
PANTONE: 2582 C
CMYK: C 42, M 78, Y 0, K 0
WHITE
CMYK: C 0, M 0, Y 0, K 0
PANTONE: BLACK C
CMYK: C 0, M 0, Y 0, K 100
RGB: R 215, G 121, B 0
WEB: #D77900
RGB: R 255, G 209, B 0
WEB: #FFD100
RGB: R 177, G 79, B 197
WEB: #B14FC5
RGB: R 255, G 255, B 255
WEB: #FFFFFF
RGB: R 30, G 30, B 30
WEB: #1E1E1E
COLOR CODE
COLOR CODE
COLOR CODE
COLOR CODE
COLOR CODE
10
OPPSETT BREV OG E-POST SIGNATUR
EMAIL SIGNATUR
PARAMETER
Størrelse: A4 (210 x 297 mm)
Papir: matt 80 g/m²-papir
Print: CMYK
11
OPPSETT VISITTKORT
FRAMSIDE
PARAMETER
BAKSIDE
Størrelse: 90 mm x 55 mm		 Papir: matt 400 g/m²-papir		 Print: CMYK
14
FOTOSTIL
15
-Slightly desaturated colors
-Sharp images
-Containing humans
-Scandinavian color temperature
-Modern and stylish
-Bright pictures
REQUIREMENTS:
KONTAKT NEDLASTNING AV PROFILHÅNDBOK
Før mer information vennligst kontakt:
ARILD NYBØ
DAGLIG LEDER I QUALITY NORWAY,
NBEF, KTF OG NFV
E: arild@qualitynorway.no
M: (+47) 918 98 006
K: (+47) 675 26 010
W: www.qualitynorway.no
Direkte link: www.qualitynorway.no/Brandguide.php

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Quality Norway Profilhåndbok

  • 1. FRAMSIDA QUALITY NORWAY BRAND GUIDE LINES PROFILHÅNDBOK 2018
  • 2. INTRODUKSJON Dette er profilhåndboken til Quality Norway. I denne finnes visuelle retningslinjer for ansatte og samarbeidspartnere når man lager kommunikasjon for Quality Norway. Det er viktig at disse retningslinjene blir fulgt og brukt slik som beskrevet, da de skal bidra til at effekten av kommunikasjonen blir så stor som mulig.
  • 3. INNHOLDSFORTEGNELSE: Logo Logo konstruksjon Fonter Font hieraki Primærfarger Sekundærfarger Oppsett av brev og e-post signatur Oppsett visittkort Fotostil S.4 S.5 S.6 S.7 S.8 S.9 S.10 S.11 S.14-15
  • 4. 4 LOGO Master version of the logo without a tagline Alternative version of the logo with a tagline
  • 5. 5 LOGO KONSTRUKSJON Full logo Minimum Size: 20 mm x 6 mm 60 mm 15 mm 10 mm 5 mm 40 mm 20 mm Logo Symbol Minimum Size: 5 mm x 5 mm X X YY Y CLEARSPACE LOGO STØRRELSER
  • 6. 6 FONTER GRAPHIK BOLD GRAPHIK MEDIUM GRAPHIK REGULAR GRAPHIK LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ abcdefghijklmnopqrstuvwxyzåæø 0123456789!@#$%^&*( ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ abcdefghijklmnopqrstuvwxyzåæø 0123456789!@#$%^&*( ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ abcdefghijklmnopqrstuvwxyzåæø 0123456789!@#$%^&*( ABCDEFGHIJKLMNOPQRSTUVWXYZÅÆØ abcdefghijklmnopqrstuvwxyzåæø 0123456789!@#$%^&*(
  • 7. 7 FONT HIERAKI RUBRIKER BRØDTEKST & UNDER RUBRIKER ABC 123 ABC 123 ABC 123 ABC 123 ABC 123 ABC 123 Rubrik før markedsføring. Graphik Bold - Capital letters 48pt Type / 48pt Leading Rubrik Brødtekst. Graphik Medium - Capital letters 10pt Type / 10pt Leading Stora rubriker och titlar. Graphik Bold - Capital letters 34pt Type / 30pt Leading Brødtekst. Graphik Regular 8pt Type / 10pt Leading Sublinjer. Graphik Bold - Capital letters 16pt Type / 16pt Leading Bildetekst. Graphik Regular 6pt Type / 9pt Leading
  • 8. 8 COLOR CODE PANTONE: 192 C CMYK: C 0, M 100, Y 70, K 0 COLOR CODE PANTONE: 382 C CMYK: C 30, M 1, Y 100, K 0 SOMMER GRØNN PRIMÆRFARGER VINTER BLÅ HØST RØD RGB: R 0, G 172, B 216 WEB: #00ACD8 RGB: R 235, G 0, B 69 WEB: #EB0045 RGB: R 194, G 213, B 0 WEB: #C2D500 100% 100% 100% 80% 80% 80% 60% 60% 60% 40% 40% 40% 20% 20% 20% COLOR CODE PANTONE: 638 C CMYK: C 82, M 7, Y 9, K 0
  • 9. 9 SEKUNDÆRFARGER PANTONE: 1385 C CMYK: C 13, M 60, Y 100, K 0 PANTONE: 109 C CMYK: C 0, M 16, Y 100, K 0 PANTONE: 2582 C CMYK: C 42, M 78, Y 0, K 0 WHITE CMYK: C 0, M 0, Y 0, K 0 PANTONE: BLACK C CMYK: C 0, M 0, Y 0, K 100 RGB: R 215, G 121, B 0 WEB: #D77900 RGB: R 255, G 209, B 0 WEB: #FFD100 RGB: R 177, G 79, B 197 WEB: #B14FC5 RGB: R 255, G 255, B 255 WEB: #FFFFFF RGB: R 30, G 30, B 30 WEB: #1E1E1E COLOR CODE COLOR CODE COLOR CODE COLOR CODE COLOR CODE
  • 10. 10 OPPSETT BREV OG E-POST SIGNATUR EMAIL SIGNATUR PARAMETER Størrelse: A4 (210 x 297 mm) Papir: matt 80 g/m²-papir Print: CMYK
  • 11. 11 OPPSETT VISITTKORT FRAMSIDE PARAMETER BAKSIDE Størrelse: 90 mm x 55 mm Papir: matt 400 g/m²-papir Print: CMYK
  • 12.
  • 13.
  • 15. 15 -Slightly desaturated colors -Sharp images -Containing humans -Scandinavian color temperature -Modern and stylish -Bright pictures REQUIREMENTS:
  • 16.
  • 17.
  • 18. KONTAKT NEDLASTNING AV PROFILHÅNDBOK Før mer information vennligst kontakt: ARILD NYBØ DAGLIG LEDER I QUALITY NORWAY, NBEF, KTF OG NFV E: arild@qualitynorway.no M: (+47) 918 98 006 K: (+47) 675 26 010 W: www.qualitynorway.no Direkte link: www.qualitynorway.no/Brandguide.php