The following is a Brand Identity Guide for the made up company Sanger Blooming Designs. - Arden University Project

1. Sanger Blooming
Designs Brand
Manual

2. My Personal Brand
Hello there!
My name is Danielle Sanger, but most people call me Danni and I am from Buckinghamshire
in the UK. I am a freelance designer with a honest and open-minded approach that shines
through my love of helping the environment and being creative and passionate with my work.
I am currently working towards my BA Hons Graphic Design degree with Arden University,
which is based online.
Hope you enjoy my personal visual guide!
Dani

3. Who am i?
As a designer, I am a very bubbly and enthusiastic character, so when it comes to my work these
traits shine through to bring passion, reliability and creativity to my graphic designs.
I consider myself a freelance creative designer that works on the main focuses of illustrations ,
graphic design branding and photography.
My design learning journey is very active and a continuous process where I am learning more and
more each day. I didn’t want to narrow myself just to these skills as I am always open to learning new
techniques and skills to make myself standout from the rest.
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SangerBloomingDesign

4. 1. Introduction

5. About Sanger Blooming Designs
MY VISION AND MISSION STATEMENT
To create a visual experience that inspires, connects and engages
the audience through astonishing and high-quality designs that are
pleasing to the eye.
MY BRAND STORY
I will be using my attributes of honesty, reliability, organization,
creativity, environmental, open-minded and communication on the
front line throughout our whole process of working together, bringing
your designs to life and making those visions an experience.
MY BRAND PROMISE
Promising you as a brand, that all produced work will be moulded
with passion, reliability, creativeness and communication that will
shine through just like the smile we will put on your face from the
work created.
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6. 2. Logo

7. 2.1. Company name
SANGER BLOOMING DESIGNS
As a company we have seven attributes that make us
unique and standout from the crowd
• Honesty
• Reliability
• Creativity
• Spiritual/ Environmental
• Organized
• Open-minded
• Communication
Having these attributes have allowed me to create my
brand story making my clients the promise, that all
produced work will have the aspects of more that just a
standard project, but the creation of a visual experience.
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8. 2.2. Company logo
SANGER BLOOMING DESIGNS
LOGO
As a company we wanted the logo name
to be personal to the designer, so we
decided on having the last name ‘Sanger’
to create that uniqueness that will
separate us from the competition.
Then the second word ‘blooming’ relates
to one of the company’s brand attributes
of Spiritual and Eco-friendly aspects
within the design and visual brand
identity.
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9. 2.3. Clear space
LOGO SPACING
To make sure that when the logo is
placed on any form of promotional
materials digital or print that it must stick
to the clear spacing shown on the left of
this page.
The left and right side must have a gap
of 2.5 cm on each side, especially when it
comes to it been close to the boarder of
a promotional piece of material.
Then the top and bottom sides must
have a clear space of 1.5 cm allowing it
to have enough space between other
graphical elements.
1.5 cm
1.5 cm
2.5 cm 2.5 cm
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10. 3. Colour

11. 3.1. Brand Colours
COMPANY’S BRAND COLOURS
The logo colours chosen really shows the
meaning behind the designer, as well as
fitting around the company’s personal
attributes.
The pantone colours needed to be
considered when being used within my
brand identity designs on self-promotional
materials like business card, letterheads,
envelopes etc. Where they are more eye
popping and visual for those who are
viewing it in the Turquoise and Coral. Then
having the third colour of the light blue
allows the logo to stand out on each of the
promotional material pieces.
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12. 3.2. Primary Colours
Pantone 1777 C
CMYK - C0 M70 Y42 K0
RGB - R237 G108 B117
HEX - FF657E
Pantone P 115-11 C
CMYK - C30 M0 Y0 K4
RGB - R183 G212 B243
HEX - B0D5E8
PRIMARY COLOURS
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13. Pantone 7703
CMYK - C80 M10 Y45 K0
RGB - R0 G161 B154
HEX - 458B74
3.3. Secondary and Text Colours
Pantone Black 6 C Pantone 11-0601 1CX
CMYK - C100 M61 Y32 K96
RGB - R16 G24 B32
HEX - 101820
CMYK - C0 M0 Y0 K0
RGB - R244 G249 B255
HEX - F4F9FF
SECONDARY TEXT COLOURS
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14. 3.3. Colour Tints
80% 60% 40% 20%Colours
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15. 3.3. Colour Tints
80% 60% 40% 20%Colours
White will not change it stays the same throughout!
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16. 3.4. Colour Versions
Due to the logo being transparent it can work on most coloured backgrounds like the White and Blue
backgrounds above. The blue background will commonly be used with self-promotional materials for
the brand due to it being a primary colour that makes the logo shine out.
On a white background it makes it clean and stands out against the vibrant logo colours.
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17. 3.4. Colour Versions
Again the Light Pink and Black backgrounds above also work well against the logos and the vibrant
colours of the Coral and Teal Green. This makes the logo look clean and stands out against on the
backgrounds.
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18. 4. Typography

19. 4.1. Ohno Fatface
OHNO FATFACE
.
The Ohno Fatface font (12 Pt
Condensed) will be used for
Headline titles throughout
both digital and print media
as the creates a bold dynamic
like effect, which fits in
perfectly with design work by
complimenting it. It also creates
that inviting and open-minded
effect.
Ohno Fatface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!”·$%&/=^*¨Ç,.-;:_)
12pt Condensed
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20. Gaultier
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
(!”·$%&/=^*Ç,.-;:_)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!”·$%&/=^*Ç,.-;:_)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(!”·$%&/=^*Ç,.-;:_)
4.2. Gaultier
Medium
Light
Thin
GAULTIER
.
Gaultier font will be used for the
body text of the designs in the
sizes of light and regular. Light
will be mainly for the body text
as it balances really well with the
more title heading.
Medium Gaultier is to be used
for Sub-heading to standout
and be eye catching to those
reading it.
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4.3. Typeface Example
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