Graphic Design, Logo design logo presentation for a client

1. BRAND GUIDELINES PRESENTATION TEMPLATE
BRAND GUIDELINES
BRAND GUIDELINES
©20XX. All Rights Reserved Your Organization.
YOUR
LOGO

2. PROJECT REPORT
BRAND STYLE GUIDE
©20XX. All Rights Reserved Your Organization.
sales@smartsheet.com
(844) 324-2360
smartsheet.com
/smartsheet
/company/smartsheet-com
/@smartsheet
/smartsheet
/smartsheet

3. PROJECT REPORT
BRAND GUIDELINES | TABLE OF CONTENTS
TABLE OF CONTENTS
Brand Strategy
Voice
2
3
1
Logo + Usage
Typography
Images + Icons
6
5
Colors
4
Mission Statement
Buyer Persona
9
8
Social Media Usage
7

4. PROJECT REPORT
1. BRAND STRATEGY
BRAND STRATEGY
Description

5. PROJECT REPORT
2. VOICE
VOICE
Description

6. PROJECT REPORT
3. Logo + Usage
LOGO + USAGE
Below are all the accepted treatments of the logo.
Horizontal Layout
Wordmark
The logotype sans logomark is to be used exclusively within the app.
Vertical Layout
Logomark (icon)

7. PROJECT REPORT
Logo: Clearance
LOGO: CLEARANCE
Give the logo some room to breathe. The logo should be allowed some clear space around the
entire lockup. This will provide proper spacing for its character ascenders. Below is the minimum
amount of clearance, but more is preferred.

8. PROJECT REPORT
Logo: Incorrect Usage
LOGO: INCORRECT USAGE
Please use the logos as they are provided in these guidelines. Don’t alter the logo.
Skew
Don’t skew or scale
disproportionately
Change colors
Don’t change the colors
Recreate
Don’t make alterations,
additions, or substitutions
Add effects
Don’t add drop shadows,
strokes, or bevels
Alter orientation
Don’t change the orientation
Use busy backgrounds
Don’t place on complicated
backgrounds

9. PROJECT REPORT
4. Colors
COLORS
Aqua Breeze
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Golden Sun
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Summer Peach
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Vibrant Orange
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX

10. PROJECT REPORT
Colors: Secondary
COLORS: SECONDARY
Plum
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Sand
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Violet
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Spring
Hex:
RGB:
CMYK:
Pantone:
#000000
0/ 0 / 0
0 / 0 / 0 / 0
XXXX
Primary:

11. PROJECT REPORT
5. Typography
TYPOGRAPHY
Montserrat Roboto

12. PROJECT REPORT
Typography: Formatting
TYPOGRAPHY: FORMATTING
HEADLINES
Font:
Style:
Size:
Line Height:
Tracking:
Century Gothic
Regular
32pt
1
Normal
Paragraph
Font:
Style:
Size:
Line Height:
Tracking:
Century Gothic
Regular
11pt
1.5
Normal

13. PROJECT REPORT
6. Images + Icons
IMAGES + ICONS

14. PROJECT REPORT
SOCIAL MEDIA USAGE
Details
7. Social Media Usage

15. PROJECT REPORT
MISSION STATEMENT
Details
8. Mission Statement

16. PROJECT REPORT
BUYER PERSONA
Details
9. Buyer Persona
35
Seattle
Media Manager
$85k
Gloria Miner
BIO
Details
WANTS + NEEDS
Details
FRUSTRATIONS
Single

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