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1
CONTENTS
   Logo                         3

   Color Palette                7

   Typography                   9

   Shapes                       11

   Letterhead                   13

   Envelops and Business card   15

   E-mail Signature             18




                                     2
3
LOGO          Description




 -   We used the gridded globe to indicate the
     most common and effective way for audit
     planning, the Grid Model.

 -   We used the arrow to indicate the risk
     analysis and assessment procedures taken
     by auditors.

 -   We used the check sign to indicate the
     audit work structure based on check lists
     for consecutive tasks.




                                                 4
LOGO        Background
                         English version   Arabic version



 Basic background




 Blue background




 Grey background




 Black background


                                                            5
LOGO        Tagline

 The brand mark should always be placed at
 a distance of "M" letter from all sides as shown.

            English version                          Arabic version




                                                                      6
7
COLOR PALETTE             Main colors




                          ( R255 G146 B49 )   ( R255 G255 B255 )
      ( R0 G157 B222 )
                          ( C0 M52 Y82 K0 )     ( C0 M0 Y0 K0 )
      ( C76 M22 Y0 K0 )
                              ( #ff9231 )          ( #ffffff )
         ( #009dde )
         Default color




                                                                   8
9
TYPOGRAPHY                          Website, logo and extensions fonts


 Font size is consists of three levels:
      Level 1 - Head line 2 (18 px)
      Level 2 - Head Line 3 (14 px)
      Level 3 - Paragraph (10 px)

 Website font:
     Font color: (#6d6d6d)
     Font name: (Verdana)

 Logo font:
      Font name: Corbel font

 Extensions:
      Corbel, Verdana, Arial and Tahoma fonts using in letterhead, envelops,
      business card and printable materials.




                                                                               10
11
SHAPES
 -   We used the arrow to indicate the risk analysis and assessment procedures taken by auditors.
 -   We used the gridded globe to indicate the most common and effective way for audit planning, the Grid
     Model.




                                                                                                            12
13
LETTERHEAD
         English version   Arabic version




                                            14
15
ENVELOPES AND BUSINESS CARD
English version
                     Front




                     Back




                              16
ENVELOPES AND BUSINESS CARD
Arabic version
                              Front




                              Back




                                      17
18
E-MAIL SIGNATURE
   E-mail signature font: Verdana.
   Font size: 10 px.
   Font weight: Name (Bold) - job title, titles and numbers (Regular).
   Font color:
           Name, job title and numbers: #666666 (R102 G102 B102).
           Titles: #00cccc (R0 G204 B204).
   Logo picture size: 200×63 px.



                --
                Mohamed Salah Al Nemr
                Managing Partner

                Phone : +20 225 243 399
                Mobile : +20 122 8050 003




                                                                         19
20

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MSN brand guidelines v2.0

  • 1. 1
  • 2. CONTENTS Logo 3 Color Palette 7 Typography 9 Shapes 11 Letterhead 13 Envelops and Business card 15 E-mail Signature 18 2
  • 3. 3
  • 4. LOGO Description - We used the gridded globe to indicate the most common and effective way for audit planning, the Grid Model. - We used the arrow to indicate the risk analysis and assessment procedures taken by auditors. - We used the check sign to indicate the audit work structure based on check lists for consecutive tasks. 4
  • 5. LOGO Background English version Arabic version Basic background Blue background Grey background Black background 5
  • 6. LOGO Tagline The brand mark should always be placed at a distance of "M" letter from all sides as shown. English version Arabic version 6
  • 7. 7
  • 8. COLOR PALETTE Main colors ( R255 G146 B49 ) ( R255 G255 B255 ) ( R0 G157 B222 ) ( C0 M52 Y82 K0 ) ( C0 M0 Y0 K0 ) ( C76 M22 Y0 K0 ) ( #ff9231 ) ( #ffffff ) ( #009dde ) Default color 8
  • 9. 9
  • 10. TYPOGRAPHY Website, logo and extensions fonts Font size is consists of three levels: Level 1 - Head line 2 (18 px) Level 2 - Head Line 3 (14 px) Level 3 - Paragraph (10 px) Website font: Font color: (#6d6d6d) Font name: (Verdana) Logo font: Font name: Corbel font Extensions: Corbel, Verdana, Arial and Tahoma fonts using in letterhead, envelops, business card and printable materials. 10
  • 11. 11
  • 12. SHAPES - We used the arrow to indicate the risk analysis and assessment procedures taken by auditors. - We used the gridded globe to indicate the most common and effective way for audit planning, the Grid Model. 12
  • 13. 13
  • 14. LETTERHEAD English version Arabic version 14
  • 15. 15
  • 16. ENVELOPES AND BUSINESS CARD English version Front Back 16
  • 17. ENVELOPES AND BUSINESS CARD Arabic version Front Back 17
  • 18. 18
  • 19. E-MAIL SIGNATURE E-mail signature font: Verdana. Font size: 10 px. Font weight: Name (Bold) - job title, titles and numbers (Regular). Font color:  Name, job title and numbers: #666666 (R102 G102 B102).  Titles: #00cccc (R0 G204 B204). Logo picture size: 200×63 px. -- Mohamed Salah Al Nemr Managing Partner Phone : +20 225 243 399 Mobile : +20 122 8050 003 19
  • 20. 20