Why digitization needs to start from the ground up

1. Why digitization needs to start
from the ground up
Your products
are your platform

2. A lot of the things companies do
in the name of ‘digitization’

3. A lot of the things companies do
in the name of ‘digitization’

4. They’re investing in customer
experience and personalization...

5. ...to change the way they
interact with customers.

6. They’re investing in data
and analytics...

7. ...to change the way they
make operational decisions.

8. They’re investing in
digitized processes...

9. ...to change the way
they run their factories
and distribution centres.

10. They’re investing in digital
distribution channels...

11. ...to change the way
they go to market.

12. Here’s the problem.
When it comes to digitization,
it isn’t enough to invest in a bunch
of platforms and hope for the best.
!

13. It’s going to take a lot more
than a couple of shiny, new apps
to transform your business.

14. The thing is, if you’re in a business
that sells physical products,
most of that business happens
in the real, physical world.

15. Your factories. Your fulfilment centers.
Your stores. Your resellers. Your customers.

16. Your factories. Your fulfilment centers.
Your stores. Your resellers. Your customers.
All exist ‘offline’.

17. Far away from the
fancy dashboards at HQ.

18. So if you’re going to digitize your business,
you need to start where the action is.

19. You need to start with
your products.

20. Think about it.
Your entire company exists to make and move
and sell physical products to customers who
buy and use and love those same
physical products.

21. Your products touch every part
of the business that really matters.
Every process, every decision, every
customer interaction is in some meaningful
way about your products.

22. So rather than investing in the same platforms
your competitors are investing in,
it’s important you realize…

23. platform.
Your products are your

24. Digitize them and you’ll digitize every part
of your business that really matters.
The only real question is about
how you digitize them.

25. Option 1:
Spend years in a lab, invent
a smart, digital version of the
product that has a screen
connected to the internet
and reinvent the category.

26. Option 2:
Embed a wireless tag*
in the products you already sell.
* To be specific a RFID tag using RAIN UHF or NFC technology
Option 1:
Spend years in a lab, invent
a smart, digital version of the
product that has a screen
connected to the internet
and reinvent the category.

27. Option 1:
May well be the future.

28. Option 1:
May well be the future.
Option 2:
Makes sense right now
– and a number of companies
are already doing it. Here’s why.

29. When you embed a tag
in your products, two big
things happen...

30. You can remotely identify
every single one of your products
– seeing where they are
and how they’re doing.

31. Your customers can tap the product
with their smartphones and trigger
digital experiences** on their screens.
** Similar to how Apple Pay and Android Pay work.

32. When you stick a wireless tag in your products,
you turn them into living products.

33. And you digitize your business
in a number of big ways.

34. You get a new way to interact
with your customers.

35. Delivering exclusive, dynamic experiences
wherever they are – your store, a reseller’s
store, their home, on the road…
You get a new way to interact
with your customers.

36. You get digitized processes
to tackle issues like counterfeiting.

37. Giving consumers, resellers and customs
officials a way to authenticate products
at the tap of a phone.
You get digitized processes
to tackle issues like counterfeiting.

38. And you turn your products
into digital distribution channels.

39. So your customers can reorder products
when they run out, wherever they are,
by just tapping the empty packet.
And you turn your products
into digital distribution channels.

40. You get a new kind of data
– living product data.

41. So you can see what’s happening, while it’s
happening, tracking the speed and efficiency
of your operation from factory to customer.
You get a new kind of data
– living product data.

44. You bring to life the millions of things
moving right through your operations,
into your customers’ world.

45. You get to see how they move
and how they’re used.

46. And you get to interact with your customers
when they use them.

47. No competitor,

48. No competitor, no reseller

49. No competitor, no reseller, no fraudster

50. No competitor, no reseller, no fraudster
can get in the way.

51. This is digitization.
From the ground up.

52. We’re Smartrac.
And we digitize your products so you
can digitize your business.
With Smart Cosmos, we capture, unify
and manage your living product data
so you can use it in your applications.
So if you’re looking for solutions to
digitize your business, we should talk.
www.smart-cosmos.com