Huko is a company that develops retail analytics solutions through in-house research and development. It has 8 internal R&D departments led by PhD holders from prestigious universities. Huko is unique in that it can integrate data analysis with data collection by developing and manufacturing all devices and platforms for collecting customer behavior data. Huko stands out for operating in both retail analytics and developing the devices used, maintaining strong in-house R&D teams from top universities worldwide.
Mobile tags like Microsoft Tags, QR codes, and NFC chips allow users to access digital content by scanning physical images with their smartphone cameras. They can be used for marketing, advertising, and providing interactive experiences in areas like tourism. The document discusses how the city of Turin implemented a mobile tagging project that allowed visitors to learn more about landmarks and attractions by scanning tags placed throughout the city.
Virtual reality is a machinery by-way-of which consumer can interact inside three-3 atmosphere by mean of electronic appliance. Virtual reality (cyberspace) will provide interactive practice through the assistance of virtual reality gadgets like VR thick pair of goggles sensor gloves. with the help of this technology user are absorbed and connect to three-dimensional worlds without viewing physical in front of shop with this customer can feel and sense the product through virtual environment this will increase the buyer better understanding and provide better view about product as compared to Electronic-Commerce experience. This will benefitcustomer as well as seller of the product, consumer can view and sense it through the help Virtual reality gadgets at any place at any time. This research study fundamentally based how to improve E-shopping with the use cyberspace technology simulation. The idea involves making the e-shopping experience more intuitive, closer to the experience of visiting a real shop, and providing on-line three-dimensional interfaces for the entire process from shop design and product placement to customer experience analysis.
Maxartists Technologies was founded in 2005 in Trivandrum, Kerala, India to become a leader in emerging technologies. As a multi-disciplinary IT solutions company, it provides high quality, cost-effective software solutions ranging from mobile and web applications to server-side development and consulting. The company has expertise in technologies such as mobile applications, server-side development, NFC solutions, web applications, barcodes, medical compliance systems, and consulting.
Manless Advanced Shopping with Smart CartYogeshIJTSRD
The system is popularity of QR code grows swiftly with the growth of smart phone. A smart trolley used for shopping at the supermarkets remedying the difficulties like waiting in large queues at the payment counter. The system is developed for smart shopping to avoid traffic congestion, long queues with the help of QR technique. Also by using this system, time will be saved. The users has a gift card with QR code mounted on it which will be scanned through the mobile after detecting QR code and verifying the credentials of the user, balance from the customer’s account will get deducted. The customer or the user if enable to pay amount, the determine gate will not open. At the same time, the customer or the user can only enter the store for shopping if they scan their individual QR code. The stock about the particular product will get notified to the owner in order to refill it. The sensor in the trolley will sum the price of all products. The amount is displayed in the trolley as well as in the cart of the app. It focuses on the concepts of quick service and advanced consumer technology. It is a most man less advanced shopping with smart technology. M. Narasimman | M. Lavanya | M. Nandhini | S. Nandhini "Manless Advanced Shopping with Smart Cart" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd39958.pdf Paper URL: https://www.ijtsrd.com/computer-science/embedded-system/39958/manless-advanced-shopping-with-smart-cart/m-narasimman
The patented solution to fight counterfeit products as well as grey market and create an individual relationship with all the consumers for wine and pharmaceutical producers
NFC Applications For Retailer - Mobile Prosumer Mobile and Sales AssistantFlorian Resatsch
In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.
IRJET - Internet of Things based Smart Shopping CartIRJET Journal
The document proposes an Internet of Things (IoT) based smart shopping cart system that uses RFID technology to automatically identify products placed in the cart, keep track of the shopping list and total bill, and streamline the checkout process for customers. The system includes an RFID reader in the cart to scan product tags and send information to a NodeMCU module connected to a server inventory database. This smart cart is aimed at improving the shopping experience by reducing checkout times compared to traditional barcode scanning systems.
SmartPicture July 2013 - inc real time reportingJonathan Law
The SmartPicture presentation now including slides and detail around the real time reporting available behind the functionality shown. Questions ? . . . feel free to contact us, details shown on the last slide of the presentation.
Mobile tags like Microsoft Tags, QR codes, and NFC chips allow users to access digital content by scanning physical images with their smartphone cameras. They can be used for marketing, advertising, and providing interactive experiences in areas like tourism. The document discusses how the city of Turin implemented a mobile tagging project that allowed visitors to learn more about landmarks and attractions by scanning tags placed throughout the city.
Virtual reality is a machinery by-way-of which consumer can interact inside three-3 atmosphere by mean of electronic appliance. Virtual reality (cyberspace) will provide interactive practice through the assistance of virtual reality gadgets like VR thick pair of goggles sensor gloves. with the help of this technology user are absorbed and connect to three-dimensional worlds without viewing physical in front of shop with this customer can feel and sense the product through virtual environment this will increase the buyer better understanding and provide better view about product as compared to Electronic-Commerce experience. This will benefitcustomer as well as seller of the product, consumer can view and sense it through the help Virtual reality gadgets at any place at any time. This research study fundamentally based how to improve E-shopping with the use cyberspace technology simulation. The idea involves making the e-shopping experience more intuitive, closer to the experience of visiting a real shop, and providing on-line three-dimensional interfaces for the entire process from shop design and product placement to customer experience analysis.
Maxartists Technologies was founded in 2005 in Trivandrum, Kerala, India to become a leader in emerging technologies. As a multi-disciplinary IT solutions company, it provides high quality, cost-effective software solutions ranging from mobile and web applications to server-side development and consulting. The company has expertise in technologies such as mobile applications, server-side development, NFC solutions, web applications, barcodes, medical compliance systems, and consulting.
Manless Advanced Shopping with Smart CartYogeshIJTSRD
The system is popularity of QR code grows swiftly with the growth of smart phone. A smart trolley used for shopping at the supermarkets remedying the difficulties like waiting in large queues at the payment counter. The system is developed for smart shopping to avoid traffic congestion, long queues with the help of QR technique. Also by using this system, time will be saved. The users has a gift card with QR code mounted on it which will be scanned through the mobile after detecting QR code and verifying the credentials of the user, balance from the customer’s account will get deducted. The customer or the user if enable to pay amount, the determine gate will not open. At the same time, the customer or the user can only enter the store for shopping if they scan their individual QR code. The stock about the particular product will get notified to the owner in order to refill it. The sensor in the trolley will sum the price of all products. The amount is displayed in the trolley as well as in the cart of the app. It focuses on the concepts of quick service and advanced consumer technology. It is a most man less advanced shopping with smart technology. M. Narasimman | M. Lavanya | M. Nandhini | S. Nandhini "Manless Advanced Shopping with Smart Cart" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd39958.pdf Paper URL: https://www.ijtsrd.com/computer-science/embedded-system/39958/manless-advanced-shopping-with-smart-cart/m-narasimman
The patented solution to fight counterfeit products as well as grey market and create an individual relationship with all the consumers for wine and pharmaceutical producers
NFC Applications For Retailer - Mobile Prosumer Mobile and Sales AssistantFlorian Resatsch
In the last two years we were conducting this project. Stephan Karpischek and I did a lot of research for mobile applications in the area of retailers. The presentation only shows the basic ideas we had. If you are interested in an indepth information, please contact me.
IRJET - Internet of Things based Smart Shopping CartIRJET Journal
The document proposes an Internet of Things (IoT) based smart shopping cart system that uses RFID technology to automatically identify products placed in the cart, keep track of the shopping list and total bill, and streamline the checkout process for customers. The system includes an RFID reader in the cart to scan product tags and send information to a NodeMCU module connected to a server inventory database. This smart cart is aimed at improving the shopping experience by reducing checkout times compared to traditional barcode scanning systems.
SmartPicture July 2013 - inc real time reportingJonathan Law
The SmartPicture presentation now including slides and detail around the real time reporting available behind the functionality shown. Questions ? . . . feel free to contact us, details shown on the last slide of the presentation.
i-Go Billboard Diversified Service Platform (Miss Buty)Vincent Chiu
The document discusses i-Go Billboard's diversified service platform. It provides four main services: 1) Expert-leading beauty care service, which collects makeup artist information and provides personalized makeup recommendations. 2) Virtual makeup experience service, which uses sensors and AR to simulate makeup application. 3) Flexible product and makeup tutorial exposure. 4) Back-end smart analysis of user interactions to provide targeted recommendations to retailers. The platform allows retailers to easily register, access services, and manage product content to enhance their marketing.
Introduction to Ticketplease - one of India's Largest Ticketing Solution Prov...Praful Baweja
TicketPlease.com is the 2nd largest online ticketing portal in India with reach to over 95% of India's mobile population. They partner with major telecom operators, banks, and technology companies to offer tickets and provide event management services. Their services include online and mobile ticketing, cashless payments, RFID wristbands, social media integration, audience profiling, and customer support. They have a team of over 50 experienced event and marketing professionals and can help promote events through their online publisher networks, mobile advertising network, and partnerships with various industries.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
NFC and consumers - Success factors and limitations in retail business - Flor...Florian Resatsch
Shown at the WIMA 2007 in Monaco, this presentation covers ideas and discussions around frequencies for retail business. Consumer applications with NFC are also discussed.
This document describes a proposed intelligent shopping cart system that uses RFID tags, a Raspberry Pi, and a web application to streamline the shopping experience. The system automatically scans RFID tags attached to items as they are added to the cart and updates the total cost on an LCD display. When shopping is complete, the total bill is communicated to a mobile phone via the web application, allowing the customer to pay online or with cash. This system aims to reduce checkout wait times and provide a better overall shopping experience for customers.
1. The document describes a smart shopping trolley system that uses RFID and other technologies to automatically scan product prices as items are added to the trolley, display the running total on an LCD screen, and allow payment of the total at the checkout counter without additional scanning.
2. The system is intended to help customers avoid overspending by keeping track of costs, and reduce queues at checkout counters by completing product scanning during shopping.
3. The proposed system uses an Arduino microcontroller, RFID reader, Zigbee modules, and LCD display to automatically scan product RFID tags as items are added to the trolley, lookup and update the running total cost displayed to the customer.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
Smart Mall Shopping Submitted to International Journal of Scientific and Rese...ijtsrd
A product having societal acceptance is the one that helps comfort, provides efficiency and convenience in everyday life. Big shopping complexes are being developed in metro cities. Huge rush can be seen at these malls on holidays and weekends. People wanting to purchase products have to carry them in the trolleys. After finishing choosing the products, one proceeds to go to billing counter. At billing counter bill is generated by scanning the products manually using a hand assisted barcode scanner. This takes a lot of time resulting in a long queue for billing. In this project, we discuss a system which is being developed to aid a person in day to day shopping in terms of reduced time spent while purchasing. The main objective of proposed system is to provide a technology oriented approach which is pocket friendly, scalable and rugged system for assisting shopping. Key Words Intelligent Shopping, Shop ping Cart, User Interface, Server Communication, Automatic billing. Mayuri Sonawane | Swati Pawar | Aditi Abhang | Vaishali Khandave ""Smart Mall Shopping Submitted to International Journal of Scientific and Research Publications"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23045.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23045/smart-mall-shopping-submitted-to-international-journal-of-scientific-and-research-publications/mayuri-sonawane
The document discusses various techniques for automating the shopping process. It begins by outlining some of the challenges with traditional shopping methods like long checkout queues. Then it describes several technologies that can be used for automated shopping, billing, and inventory management, including radio frequency identification (RFID), near field communication (NFC), RFID with Zigbee, RFID with Raspberry Pi, Android applications, sensors, and barcode readers. The goal of these automated shopping techniques is to create a more convenient shopping experience for customers by streamlining the checkout process and reducing wait times.
Democratizing Business Processes with Android-based Mobile DevicesScandit
Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:
The document discusses the formation of the Mobile Codes Consortium (MC2) with the goals of advancing the widespread adoption of mobile codes through establishing standards for interoperability, ensuring a profitable business framework for growth, and educating the market. The MC2 aims to create a consortium and open standards approach to allow 2D barcodes to accelerate mobile internet adoption similar to how the web grew over the last ten years. The MC2 seeks involvement from companies across the mobile industry value chain.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
K Shop is a business event focused on omni-channel marketing solutions for the retail industry. In 2015, it featured 100 exhibitors and attracted 12,000 visitors from major retailers in Korea and Asia. The event highlighted products, solutions and services for integrating offline, online and mobile shopping channels. Conference sessions provided answers for responding to evolving customer behaviors across all available shopping channels.
Intelligence Billing System Using Radio Frequency Identification (RFID) and Z...iosrjce
IOSR Journal of Computer Engineering (IOSR-JCE) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of computer engineering and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications in computer technology. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
El documento describe los principios y elementos clave de la organización. Explica que una organización es una estructura intencional de roles y puestos para lograr objetivos. Identifica actividades y las agrupa de forma afín. Los principios de especialización, jerarquía y coordinación guían el diseño organizacional. La estructura formal incluye funciones, áreas de mando y departamentalización.
The document evaluates the author's college magazine by analyzing how it uses conventions of real media products. The author discusses how the magazine follows conventions such as centering the large, bold masthead at the top of the page; framing the main image without text overlapping; using eye-catching fonts and colors for the coverlines; maintaining a consistent color scheme; limiting fonts to two for professionalism; and including only one main image for clarity. The author also explains using Photoshop to edit the main image and QuarkXPress to add graphic elements like the masthead. Finally, the author notes strengths like clear structure and design, as well as weaknesses like unused space and an off-centered main image.
i-Go Billboard Diversified Service Platform (Miss Buty)Vincent Chiu
The document discusses i-Go Billboard's diversified service platform. It provides four main services: 1) Expert-leading beauty care service, which collects makeup artist information and provides personalized makeup recommendations. 2) Virtual makeup experience service, which uses sensors and AR to simulate makeup application. 3) Flexible product and makeup tutorial exposure. 4) Back-end smart analysis of user interactions to provide targeted recommendations to retailers. The platform allows retailers to easily register, access services, and manage product content to enhance their marketing.
Introduction to Ticketplease - one of India's Largest Ticketing Solution Prov...Praful Baweja
TicketPlease.com is the 2nd largest online ticketing portal in India with reach to over 95% of India's mobile population. They partner with major telecom operators, banks, and technology companies to offer tickets and provide event management services. Their services include online and mobile ticketing, cashless payments, RFID wristbands, social media integration, audience profiling, and customer support. They have a team of over 50 experienced event and marketing professionals and can help promote events through their online publisher networks, mobile advertising network, and partnerships with various industries.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
NFC and consumers - Success factors and limitations in retail business - Flor...Florian Resatsch
Shown at the WIMA 2007 in Monaco, this presentation covers ideas and discussions around frequencies for retail business. Consumer applications with NFC are also discussed.
This document describes a proposed intelligent shopping cart system that uses RFID tags, a Raspberry Pi, and a web application to streamline the shopping experience. The system automatically scans RFID tags attached to items as they are added to the cart and updates the total cost on an LCD display. When shopping is complete, the total bill is communicated to a mobile phone via the web application, allowing the customer to pay online or with cash. This system aims to reduce checkout wait times and provide a better overall shopping experience for customers.
1. The document describes a smart shopping trolley system that uses RFID and other technologies to automatically scan product prices as items are added to the trolley, display the running total on an LCD screen, and allow payment of the total at the checkout counter without additional scanning.
2. The system is intended to help customers avoid overspending by keeping track of costs, and reduce queues at checkout counters by completing product scanning during shopping.
3. The proposed system uses an Arduino microcontroller, RFID reader, Zigbee modules, and LCD display to automatically scan product RFID tags as items are added to the trolley, lookup and update the running total cost displayed to the customer.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
Smart Mall Shopping Submitted to International Journal of Scientific and Rese...ijtsrd
A product having societal acceptance is the one that helps comfort, provides efficiency and convenience in everyday life. Big shopping complexes are being developed in metro cities. Huge rush can be seen at these malls on holidays and weekends. People wanting to purchase products have to carry them in the trolleys. After finishing choosing the products, one proceeds to go to billing counter. At billing counter bill is generated by scanning the products manually using a hand assisted barcode scanner. This takes a lot of time resulting in a long queue for billing. In this project, we discuss a system which is being developed to aid a person in day to day shopping in terms of reduced time spent while purchasing. The main objective of proposed system is to provide a technology oriented approach which is pocket friendly, scalable and rugged system for assisting shopping. Key Words Intelligent Shopping, Shop ping Cart, User Interface, Server Communication, Automatic billing. Mayuri Sonawane | Swati Pawar | Aditi Abhang | Vaishali Khandave ""Smart Mall Shopping Submitted to International Journal of Scientific and Research Publications"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23045.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23045/smart-mall-shopping-submitted-to-international-journal-of-scientific-and-research-publications/mayuri-sonawane
The document discusses various techniques for automating the shopping process. It begins by outlining some of the challenges with traditional shopping methods like long checkout queues. Then it describes several technologies that can be used for automated shopping, billing, and inventory management, including radio frequency identification (RFID), near field communication (NFC), RFID with Zigbee, RFID with Raspberry Pi, Android applications, sensors, and barcode readers. The goal of these automated shopping techniques is to create a more convenient shopping experience for customers by streamlining the checkout process and reducing wait times.
Democratizing Business Processes with Android-based Mobile DevicesScandit
Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:
The document discusses the formation of the Mobile Codes Consortium (MC2) with the goals of advancing the widespread adoption of mobile codes through establishing standards for interoperability, ensuring a profitable business framework for growth, and educating the market. The MC2 aims to create a consortium and open standards approach to allow 2D barcodes to accelerate mobile internet adoption similar to how the web grew over the last ten years. The MC2 seeks involvement from companies across the mobile industry value chain.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
K Shop is a business event focused on omni-channel marketing solutions for the retail industry. In 2015, it featured 100 exhibitors and attracted 12,000 visitors from major retailers in Korea and Asia. The event highlighted products, solutions and services for integrating offline, online and mobile shopping channels. Conference sessions provided answers for responding to evolving customer behaviors across all available shopping channels.
Intelligence Billing System Using Radio Frequency Identification (RFID) and Z...iosrjce
IOSR Journal of Computer Engineering (IOSR-JCE) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of computer engineering and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications in computer technology. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
El documento describe los principios y elementos clave de la organización. Explica que una organización es una estructura intencional de roles y puestos para lograr objetivos. Identifica actividades y las agrupa de forma afín. Los principios de especialización, jerarquía y coordinación guían el diseño organizacional. La estructura formal incluye funciones, áreas de mando y departamentalización.
The document evaluates the author's college magazine by analyzing how it uses conventions of real media products. The author discusses how the magazine follows conventions such as centering the large, bold masthead at the top of the page; framing the main image without text overlapping; using eye-catching fonts and colors for the coverlines; maintaining a consistent color scheme; limiting fonts to two for professionalism; and including only one main image for clarity. The author also explains using Photoshop to edit the main image and QuarkXPress to add graphic elements like the masthead. Finally, the author notes strengths like clear structure and design, as well as weaknesses like unused space and an off-centered main image.
Los ambientes virtuales de aprendizaje (EVAs) son espacios educativos alojados en la web que permiten la interacción didáctica entre estudiantes y profesores mediante herramientas tecnológicas. Los EVAs facilitan un aprendizaje flexible e interactivo, pero también enfrentan desafíos como la capacitación de profesores, limitaciones tecnológicas y la necesidad de cambiar a un modelo educativo más colaborativo.
See some helpful money saving advises from Second Act Income Club by watching this presentation especially created for our dear ladies and gentlemen who have reached 50 years, and above.
This document contains a list of different film shots and framing techniques including close ups, medium shots, long shots, and over the shoulder shots. It also includes subjects like isolation, the environment, and friendship that could be conveyed through different visual compositions.
This document provides an executive summary of a report on energy management strategies for New York City public housing. It discusses how rising energy costs are straining NYCHA's budget and how improving energy efficiency can help address this issue while also reducing the city's greenhouse gas emissions. The report examines technologies, financing options, management practices, and tenant participation to develop integrated recommendations to assist NYCHA in achieving its conservation goals and becoming a national leader in large-scale building energy management.
The document discusses the history and development of artificial intelligence over several decades. Early research focused on symbolic approaches using logic and rules to represent knowledge. More recently, machine learning techniques like deep learning have proven very successful in solving problems by learning from large amounts of data rather than being explicitly programmed. The future of AI remains unpredictable but will likely involve both symbolic and machine learning approaches.
Este documento describe un nuevo paradigma llamado "ubimedios" que utiliza medios digitales para crear una cultura de opiniones públicas compartidas sin ataduras de espacio o tiempo. Ubimedios da lugar a nuevas formas de entender el espacio y el tiempo al permitir que las ideas y el contenido se compartan de manera asincrónica y desde cualquier lugar. Se enfatiza la necesidad de evitar que estas prácticas se conviertan simplemente en mecanizaciones automatizadas.
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3. NEXT DEV BUSINESS DIVISIONS
HUKO is the unique player in the world that is
able to integrate the analysis phase with the
data collection phase, also directly
developing and manufacturing all the devices
and platforms for registering the information
related to the behaviour and habits of
shoppers.
Synergyko is a company leader in the
development and production of devices,
solutions and software platforms for
monitoring and analysing what happens
inside Retail Chains, Malls, Outlets, Airports,
Large Supermarkets, Banks or car dealers.
4. RESEARCH & DEVELOPMENT HUKO
Huko is the only company worldwide not limited in its
analytics platforms to collecting, in its BIG DATA HUBs,
data from devices and solutions produced by third
parties.
Huko stands out as the only company worldwide to
operate in the field of analytics and at the same time
maintain no less than 8 internal research & development
departments led by five PhD holders from some of
Europe's most prestigious university departments
2D TECHNOLOGY
STEREOSCOPIC OR 3D VIDEO TECHNOLOGY
3D TOF TECHNOLOGY
COMPUTER VISION: PROFILING & EMOTIONAL ANALISYS
MOBILE SIGNAL (WI-FI,BLE, GSM, UMTS-2G-3G-4G)
BIG DATA
MACHINE LEARNING
DATA SCIENCE & STATISTICS
5. HUKO RESEARCH AND DEVELOPMENT TEAM
MILAN NATIONAL UNIVERSITY
PAOLA CAMPEDELLI Dean of the Faculty of Mathematical,
Fisical, Natural and Computer Science
Specialist of Algorithms, Artificial Neural Network
GIUSEPPE BUCCIGNONE Professor of Computer Science
of the University of Milano expert of Principles and Models of
Perception, Human/Computer Interaction 2, Models of
Affective and Behavioral Computing.
GIULIANO GROSSI Professor at the Faculty of Computer
and Informatic science and expert Methods for signal
processing
NICOLO’ CESA-BIANCHI department director of Big Data,
Data-mining, previsional & prediction model, Statistical
methods for learning
DARIO MALCHIODI associate professor at the Computer
Science Department of Milan University in Statistic and data
analysis , Big Data, Big scale analytics
UNIVERSITY OF CREMA
MARCO ANISETTI Associate Professor and researcher
expert in Computer Vision, Machine learning , Methods for
signal wi-fi, umts analysis
Huko stands out as the only company worldwide to operate in the development and production of
Devices and Application and in the field of Retail analytics and at the same time maintain research
& development TEAM led by the most authoritative PhD holders from some of the most
prestigious world university departments:
UNIVERSITY OF TOKYO
ERNESTO DAMIANI professor at
the University of Crema and Tokyo
expert in web and data semantics ,
Systems and data
SEUL NATIONAL UNIVERISTY KOREA COMPUTER VISION
LAB
KYOUNG MU LEE expert in algorithms to extract,
reconstruct and recognize the information of object, person
and 3D environments from digital images
UNIVERSITY OF FLORENCE
ALBERTO DEL BIMBO Professor of Computer Engineering
LORENZO SEIDENARI Post Doc
experts in analysis and interpretation of images and video
UNIVERSITY OF SKOPJE FINKI
IVAN CHORBEV dean of the Faculty of Computer Science
and Engineering Real-time
ZORAN IVANOVSKI Professor expert in algorithmics in
human detection, 3D structure from single image
6. ABOUT HUKO
A globally unique body of expertise that
enables Huko to analyse data provided
in retail environments by system and
device manufacturers.
In addition, it allows the company to
directly develop and produce devices
and systems that will detect specific
data required for the functional
objectives of the department Data
Analyst, useful for obtaining metrics
and KPIs or identifying and
monitoring shopper behavioral
patterns in retail environments.
7. THE HUKO VISION
From monitoring to
understanding
Not only is Huko able to provide the most modern and
efficient tools for data analysis, but it also directly
develops and manufactures all the devices and
platforms for registering and filing the information
related to the behaviour of consumers, shoppers, clients
and transit passengers in the monitored area.
Human Centric & Human Friendly
Huko is the only operator that is able to propose
customised solutions for each business model: from
small stores to chains, from malls to commercial urban
areas, up to large private or public structures, such as
amusement parks, stations and airports, which turn into
Human Centric & Human Friendly environments,
placing the visitor at the centre.
8. HUKO ADVANTAGE: FROM RESEARCH & DEVELOPMENT TO
MANUFACTORING = EXCLUSIVE PLUS AND COST SAVING
Huko is the only company in the world to
develop and produce:
1) entrance detection devices that simultaneously monitor
behavioural patterns using RGB, Stereoscopic and 3D Laser
technology, integrating sophisticated Artificial Intelligence algorithms
2) Shopper profiling devices giving constant and full visibility on shoppers
demographics: ethnicity, gender, age of visitor Shoppers, 3) Devices
that detect emotional impact on Shoppers, based on video analysis of
facial expressions, tone of voice and semantic analysis
4) Devices that monitor presence, routes and behaviour of Shoppers
through Bluetooth, GSM and UMTS-2G-3G-4G signals from Shoppers'
smartphones devices
5) Devices that monitor interactions with specific products, display
and the store and their buying behaviour, for precise detection of drop
points with 3D Laser Tecnology
6) Devices that monitor interactions with specific area of Store, Display
or area with RGB and can detect Shoppers' interactions with products
and displays, for effective implementation of Proximity and In-Store
Marketing policies
7) devices for monitoring staff efficiency in Shopper engagement
All devices and solutions produced and engineered by Huko are natively
integrated with each other, allowing significant economies of scale
9. DEVELOPMENT SOFTWARE & PLATFORMS
Huko's globally unique and exclusive
expertise allows it to develop and produce
SOFTWARE AND PLATFORMS
1) POS MANAGAMENT for benefit from the
advantages of a unique platform bringing
together economic, financial, behavioural and
process data of shoppers
2) Evolutive wifi guest platform wi future an
advanced cloud platform provider of guest
Wi-Fi to Shoppers. A fast and secure Wi-Fi
service that lets users search product
information and socialise their Shopping
Experience by using Facebook, Twitter,
Instagram, wechat and other social networks
3) Evolutive locating platform to detect and
monitor the movements of all visitors and staff
within outlets, shopping malls, stations or
airports. Safe, accurate and easy-to-manage
cloud technology to create a detailed map of
the activities and flows, in real time, of each
area.
10. DEVELOPMENT APP
Huko's globally unique and exclusive expertise
allows it to develop and produce advanced APP
1) HUKO ONE APP :
Huko allows you to manage an original, innovative and
flexible Customer APP that include Loyalty program and
advanced management modules where converge all the
better utilities for the customers as:
marketing promotions, couponing, proximity marketing,
customer loyalty, M-Commerce, but also many real
utilities and services (assistance & self care)
It enables you to engage customers in a real and dynamic
omni-channel Shopping Experience
2) AVATAR PROACTIVE ALLERTING & ASSISTED
SELLING APP
An Alert system that warns sales staff of a VIP
customer's presence in the Store and gives useful
information to manage and guide them
The sales staff who receive the Alert with a given rate of
loyalty to the store or chain, a specific purchase history ,
the high purchase potential, or not yet a customer of the
Store but has already made certain purchase volumes
from other Stores in the chain.
The APP permit presentation of products even not in stock
and the sales personal support by offering the best action
(cross and up selling)
11. DEVELOPMENT AND MANUFACTORING OF DEVICES: EVOLUTIVE MONITORING OF
THE ACCESS
Huko's globally unique and exclusive expertise
allows it to develop and produce the most large
range of devices in the world:
EVOLUTIVE MONITORING OF THE ACCESS : COUNTING & FLOW
MONITORING
1) EPC EVOLUTIVE COUNTING AND FLOW
MONITORING 2D (RGB). A system like no other in the
world, based on cloud technology, with compact and
discreet devices and without local servers for monitor the
total access, and analysis of the access in single,
couple, groups in function of their behavioral pattern with
machine learning algoritmics ( can be integrated with
Avatar system)
2) EPC EVOLUTIVE COUNTING AND FLOW
MONITORING 3D PLUS(LASER TECNOLOGY): a
revolution in the world of retail sales: the first 3D system
to monitor the flow of visitors to a retail store. Invisible
technology thanks to a cloud and no local servers. An
eye always on the watch that supplies detailed
information on consumers with a level of accuracy never
seen before and analysis of the access in single, couple,
groups, family in function of their behavioral pattern with
machine learning algoritmics ( can be integrated with
Avatar system)
12. DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF
THE ACCESS
MONITORING OF THE ACCESS
Counting & Flow Monitoring
1) DETECTOR STAFF 100 WI FI AS
SIMPLE AS A BADGE Conceived for
stores with low number of entries, the
100 WI-FI STAFF DETECTOR
integrated module is the safest and
most inexpensive way to leave out
personnel when counting visitors to
the store.
13. DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF
THE ACCESS
MONITORING OF THE ACCESS
Counting & Flow Monitoring
1) DETECTOR STAFF 100 BLUETOOTH
SMART Conceived for stores with low
number of entries, the 100 BLE STAFF
DETECTOR integrated module is one
of the safest and most inexpensive
way to leave out personnel when
counting visitors to the store. The
Detector Staff 100 Bluetooth Smart
offer tradeoffs between the best
performance, range, and battery
lifetime.
14. DEVELOPMENT AND MANUFACTORING OF DEVICES: STAFF & SERVICE
OPTIMISATION
STAFF & SERVICE
OPTIMISATION
1) DETECTOR STAFF BADGE WI FI
THE EVOLUTION OF BADGES Simple,
light, advanced. Using Huko WI-FI
STAFF BADGES you can monitor the
store staff and obtain crucial information
on the movements and efficiency of all
staff members in real time.
15. DEVELOPMENT AND MANUFACTORING OF DEVICES: CUSTOMER TAG-
GADGET
CUSTOMER TAG–GADGET FOR
A BETTER CUSTOMER
EXPERIENCE
1) KINDER GADGET WORRY-FREE
SHOPPING An efficient security service
designed for families and based on Huko
invisible technology. A small sensor in
the shape of a wristband or a cute
gadget to be given to the little ones.
Children 100% safe and parents free to
fully enjoy going shopping.
16. DEVELOPMENT AND MANUFACTORING OF DEVICES: AVATAR
TECNOLOGY
THE EXCLUSIVE AND PATENTED AVATAR
TECNOLOGY
1) Detector Avatar 200 Wi-Fi
TRACKING CONSUMERS Which are the most
attractive areas? How long do visitors stay on average
in each department? How often? The innovative
device by HUKO samples and analyses the behaviour
of each and every visitor and offers you a highly
detailed overview of the activity at the store. Routes,
stays, movements and preferences: All this in real
time.
AVATAR 200 Wi-Fi can supply in the same time
with the same device the wi fi connection to the
customers trought the wi wi-fi guest platform .
GLOBAL COVER Build fast and safe wireless
networks with Huko technology. Wider cover, more
stability and efficient services. All this without local
servers and with the simplicity of a cloud platform. A
solid architecture, comprehensive and light, designed
to simplify the management of your business.
17. DEVELOPMENT AND MANUFACTORING OF DEVICES: area/display
interaction & process analysis
THE EXCLUSIVE AND PATENTED DEVICE FOR
area/display interaction & process analysis
1) EPPM EVOLUTIVE DEVICE PURCHAISING PROCESS
MONITORING 2D (RGB) FROM ENTRY TO PURCHASE
What is the behaviour of a visitor inside a store? How does he
interact with products and display areas? How is the
mechanism that leads to some purchase triggered? To
answer these questions Huko has created first in the world a
one-of-a-kind device that monitors the whole process in real
time and collects invaluable information to understand the
way consumers make choices.
This revolutionary device grace at advanced machine learning
algoritmics gives to the management clear understanding of
the causes of fall-off in Conversion Rate, through the analysis
of drop points in the purchase processes of each individual
StoreImproves the Shopping Experience by measuring
Display attractiveness, Store navigability, the
effectiveness of the of Product Push Marketing actions
and Merchandising choices
18. DEVELOPMENT AND MANUFACTORING OF DEVICES: INTERACTION
PRODUCTS ANALYSIS
THE EXCLUSIVE AND PATENTED DEVICE for detect
the interaction of the custormer with the products
that supports everyday management decisions in
Product & Packaging Development, Product
Marketing and Product Placement
1) EPM EVOLUTIVE INTERACTION PRODUCTS DEVICE
with 3D laser technology supports everyday
management decisions in Product & Packaging
Development, Product Marketing and Product
Placement.
3D laser technology is used to engineer an accurate
reconstruction of Shoppers' interactions with products
displayed on the shelves. Then, using sophisticated
artificial intelligence algorithms, Huko Product Interaction
allows you to accurately detect Shoppers' interactions
with products displayed on shelves or wall displays (as
on the shelves of large retail outlets, perfumeries or wall
display stands in opticians' stores) The device detect What &
How does a visitor interact with the products on display ?
How many times are products purchased after being tried
on? With the aid of Huko you can know the behaviour in the
decision process. The Huko Product Interaction device is a
concrete demonstration of the technological excellence
achieved by Huko worldwide
19. DEVELOPMENT AND MANUFACTORING OF DEVICES: THE PROFILING
DEVICE
THE EXCLUSIVE AND PATENTED PROFILING DEVICE
1) EPP PROFILING DEVICE with special RGB
tecnology
Gaining complete visibility on your Shoppers, on
the customer segmentation and how they change
and evolve over time
Huko are proud to present the most advanced
system in the world to profile visitors to a store. An
advanced, highly sensitive identification system. With
it you can collect invaluable data about your
customers, subdivided into the age, gender and
ethnic group to which they belong. All this in real time
plus the convenience of the cloud. The device meets
the camera and computational unit, performing the
analysis on board resulting privacy compliance
worldwide
20. DEVELOPMENT AND MANUFACTORING OF DEVICES: THE EMOTIONAL
ANALYSIS DEVICE
THE EXCLUSIVE AND PATENTED EMOTIONAL
ANALYSIS DEVICE DEVICE
1) EPP EMOTIONAL ANALYSIS DEVICE with
special RGB technology and the most advanced
algoritmics in the world of machine learning A
device of NEW FRONTIER for know in real time
the emotional reaction of consumers . The first
system that recognises changes in facial
expression when a person reacts to in-store stimuli
or visual messages. The technology of tomorrow
entirely developed by Huko and destined to
revolutionise the world of retail selling. The most
advanced emotional analysis tool for Shoppers
to guide in real time the choices of Visual layout
& Merchandising Management, Product
Marketing and Strategic Marketing
21. 3RD PARTY DATA INTEGRATION : THE HUKO OUTDOOR ANALYTICS
HUKO CAN INTEGRATE VALUABLE DATA
ON THE LOCATION OF THE SMARTPHONE
OF POTENTIAL CUSTOMERS IN THE AREA
OF INFLUENCE OF THE STORE,
THROUGH THE INTEGRATION OF OUR
PLATFORMS WITH LEADING GLOBAL
TELCO OPERATORS:
POTENTIAL COSTUMER IN THE AREA OF
INFLUENCE OF THE STORE
TRAFFIC OUTSIDE THE STORE AND
CONVERSION WITH THE REAL VISITORS TO THE
MALL
MATRIX OF ORIGIN AND DESTINATIONS OF THE
SHOPPER OF THE STORE
INFORMATIONS FROM THE NETWORK
22. CUSTOM PROJECT
Huko is the only player in the world today able to customise,
for the individual project or customer, not only the analytics
final solution-platform but also devices, algorithms or solutions
to produce the unique and exclusive data that is necessary and
functional for the analytical result of the project.
In particular, it creates:
custom algorithms and devices that meet the specific needs of
customers
systems and platforms capable of delivering services such as a
guest wi-fi with various utility and Shopper engagement services and at
the same time using highly advanced algorithms to analyse and monitor
the online experience of Shoppers (Showrooming), thus achieving online
and offline convergence in practical terms
APPS developed according to the specific customer's requirements
thus achieving online and offline convergence in practical terms
Analytics systems and platforms customized for the customers
Retail management systems
23. THE PLATFORM HUKO RETAIL ANALYTICS :
the most advanced in-mall analytics solution that simplifies complex things
By means of Huko Hub Big Data, Huko
Analytics Platform collects, organises and
processes all the flow of data coming from
the different devices and from the different
sources, transforming the information into
deep knowledge of consumers' behaviour.
Everything is directly translated into clear
performance indicators, which can be
monitored through a single and simple
console.
24. THE HUKO RETAIL ANALYTICS PLATFORM: FROM DATA TO
KNOWLEDGE
A PLATFORM THAT
PARALLELS THE
TRADITIONAL
CORPORATE BUSINESS
INTELLIGENCE
SYSTEMS: to collect,
organize and process
retail data from different
sources and turn it into
information, displaying it
in clear dashboards, KPIs,
and alerts that activate a
process of continuous
improvement. The result
is an ability to forecast
new patterns of behaviour
and efficiency.
25. TECHNOLOGY AND THE HUKO PROCESS OPERATE TOGETHER THROUGH
PROGRESSIVE STAGES
26. THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES
Huko Retail Analytics is the global management
platform for the Retail chain. It is a dynamic
crossover platform that allows for continuous
improvement of all retail processes in real time.
Huko Retail Analytics implements reorganisation
in small steps across the entire retail
organisation (from clerks to the CEO) using
measures focused on a uniform set of metrics
and indicators that are consistently updated.
Management obtains full and immediate visibility
over the chain on the global level as well as the
national-regional level, and on down to
individual stores. This way management gets
support in its daily decisions from helpful
benchmarks and the comparison between
performance and KPI.
Through a single platform Huko Retail
Analytics, the Executive Management can:
increase sales for the chain with the same
number of stores
optimise capital investments
customise stores continuously
optimise marketing investments
orient strategic choices and analytically
support the corporate vision
help circulate the culture of efficiency and
merit
27. THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES
RETAIL OPERATIONS
increase the conversion rate and the average
sales receipt, direct daily actions in the stores
based on clear KPIs, optimise staff attendance
to improve customer service
MARKETING
measure the impact of each on-line media
campaign, understand the impact of social
campaigns, understanding the impact of
campaigns in the "Showrooming" implemented
in the retail chain,understand the influence of
the media investement in the behavior of the
potential customer in the area of influence of the
stores of the chain
Monitor the evolution of the traffic outdoor the
store and the conversion in real visitors of the
store
IN STORE MARKETING
customise the in-store experience, measure
the ROMI of each in-store campaign,
measure the impact of "Showrooming" in the
store
BUYING & MERCHANDISING
remotely monitor and manage conformity and
optimisation of display activities, measure the
attractiveness of the shop window,
understand shoppers' navigation inside the
store
STORE DESIGN & APPEAL
identify the traffic models of shoppers,
understand the shopping experience, monitor
and analyse the flows of service personnel in
the stores
28. THE HUKO PROPOSAL FOR THE ADVANCED MONITORING AND
MANAGEMENT OF THE MODERN RETAIL CHAINS
THE HUKO DEVICES PERMIT TO
MONITOR THE TOTAL SHOPPING
EXPERIENCE AND DETECT
PARTICULAR BEHAVIOURAL
PATTERNS OF SHOPPERS IN RETAIL
ENVIROMENTS
THE HUKO DEVICES COLLECT
DIFFERENT DATA THAT PERMIT TO
ACTIVATE A PROCESS OF
CONTINUOS IMPROVEMENT
TROUGHT THE DISPLAY OF KEY
AND CLEAR INDICATORS AND KPI’S
AS MIX SYNERGIC EFFECT, THE
SYNERGY INDEX, THE IDEAL MIX
TENANTS, THE IDEAL MIX
CATEGORY , MAXIMIZING THE ROMI
OF EACH MARKETING INVESTMENT
29. THE HUKO PROPOSAL FOR A MODERN MALL IS BASED ON
Traffic Technologies
Wi Future
Avatar Technology
RGB or 3D TOF + Artificial Intelligence
Fromtraditionaltorealconversionrate
Extend the Analytics of loyal customers
To virtual costumers
loyalty rate per Chain and Store
Avatar to CRM
Proximity Marketing
Profiling
Spending Power
Social Conversion, recommendationStore time and behavior pattern
Shopper Base
Show Rooming
Avatar Alerting – Assisted selling
PushDirect Marketing –Digital APP
Area-In store - push marketing:
profiled, targeted, right moment
Efficient Customers DigitalLoyalty
Programs
Exclusive utilities: kinder safe, navigating
mall
Single Conversion, per Cluster, per Avatar
Group Clustering (fromPeople counting
to Traffic Pattern
On line - Off Line Experience Convergence
for a real SEAMLESS EXPERIENCE
Couponing, assistance, self care
Outdoor analytics
Potential customers in the
influence area
Conversion in real shoppers
Nationality, Recurrence
POS integration
INTEGRATION AVATAR PROACTIVE
ALLERTING & ASSISTED SELLING APP
Validation
30. THE HUKO TRAFFIC TECNOLOGY : RGB or 3D TOF laser technology with
Artificial Intelligence
HUKO use algorithms of Artificial Intelligence,
based on Machine Learning, achieving the highest
accuracy but, most of all, the automatic exclusion of
hinged doors, shopping carts and other items that
may distort the countings.
The sophisticated algorithms of the devices
HUKO, thanks to the cloud architecture, allow to
analyze paths, behaviors of each shopper who
passes into a shop, if alone or in group,
starting from the counting to the detection of
flows and behaviors of the shoppers. Mainly, the
entrances are classified by the system as:
SINGLE COUPLE GROUP FAMILY
The Counting systems by HUKO ensure the quality
of the data for every installation through the
validation & Certification system, attested by an
official document provided to the client together
with the video of validation. The validation may be
repeated at anytime, on request by the client, if the
quality of the data requires to be re-validated.
31. THE HUKO SHOPPER BASE: from profiling to shopper base
HUKO Profiling system allow, through an embedded device,
to cluster:
GENDER AGE ETHNICITY
Every person at the Mall entrance or in every point of the
Store or Mall, can be categorized.
The Shopper Base is updated with an advanced data,
information and markers obtained thanks to the
sophisticated algorithms and the exclusivity of the
devices by HUKO and the total systems integration. The
information are achieved through the devices who are
based on the most advanced technologies: Wi-Fi
detection,, COMPUTER VISION applied to the RGB
technology --- Profiling-- emotional expression analys, Wi-
Fi – Geolocalization of smartphone outdoor t CRM platform,
Social Conversion, Digital App. The system defines the
Shopper Base by collecting, analyzing and comparing the
following information
Single- Couple- Group- Gender-Age- Etnicity- Spending
Power- Profession - Nationality
32. THE AVATAR TECNOLOGY
The patent Avatar technology by HUKO connects the shoppers,
equipped with smartphones through the WI fi, to a virtual reality.
HUKO through the integration of monitoring of the shoppers,
always knows the real percentage of shoppers recognizable
through the Avatar and may define:
- Number of visits per Chain and Store and the recurring interval of
shoppers visits;
- Loyalty rate per Chain and Store
- Store Time , The average dwell time in store, and the Shopping Time of
each Store , Area, Retail Chain;
- Demographic information such as age and sex, as well as other
demographic data if the guest Wi-Fi was used through the social
network authentication system
- Purchase preferences and profiles through the linking of all visits and
Store Time in the various Stores in the course of the avatar life in the
chain
- History of purchases made in the whole chain and each single Store in
the course of its life.
- Area and store. The Peel- Off per store (Visitors/Passer-by) and the
Capture Rate (New Visitors/Passer-by);
33. SOME REFERENCE IN THE DIFFERENT INDUSTRIES
MALL INDUSTRY : RDM – FLORENTIA VILLAGE (CHINA ) CPN – THE
MOST IMPORTANT GROUP OF MALL IN ASIA - LIVERPOOL GROUP : THE
MOST IMPORTANT GROUP OF MALL IN CENTRAL AMERICA – COGEST
RETAIL THE MOST IMPORTANT MALL GROUP IN ITALY
RETAIL CHAIN INDUSTRY: PRADA GROUP – MIU MIU – LA PERLA –
SWISS COMM- TRUSSARDI – LUXOTTICA – MEDIAWORLD SATURN
AUTOMOTIVE INDUSTRY: TOYOTA GROUP – LEXUS – BMW - MERCEDES
BANK INDUSTRY : BANCO AZTECA THE MOST IMPORTANT BANK IN
CENTRAL AMERICA, SIAM BANK (THAILAND) – KOOKMIN BANK
LEADER BANK IN ASIA