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HUKO RETAIL CHAIN ANALYTICS
INSTITUTIONAL
PRESENTATION
NEXT DEV GROUP
NEXT DEV BUSINESS DIVISIONS
HUKO is the unique player in the world that is
able to integrate the analysis phase with the
data collection phase, also directly
developing and manufacturing all the devices
and platforms for registering the information
related to the behaviour and habits of
shoppers.
Synergyko is a company leader in the
development and production of devices,
solutions and software platforms for
monitoring and analysing what happens
inside Retail Chains, Malls, Outlets, Airports,
Large Supermarkets, Banks or car dealers.
RESEARCH & DEVELOPMENT HUKO
Huko is the only company worldwide not limited in its
analytics platforms to collecting, in its BIG DATA HUBs,
data from devices and solutions produced by third
parties.
Huko stands out as the only company worldwide to
operate in the field of analytics and at the same time
maintain no less than 8 internal research & development
departments led by five PhD holders from some of
Europe's most prestigious university departments
2D TECHNOLOGY
STEREOSCOPIC OR 3D VIDEO TECHNOLOGY
3D TOF TECHNOLOGY
COMPUTER VISION: PROFILING & EMOTIONAL ANALISYS
MOBILE SIGNAL (WI-FI,BLE, GSM, UMTS-2G-3G-4G)
BIG DATA
MACHINE LEARNING
DATA SCIENCE & STATISTICS
HUKO RESEARCH AND DEVELOPMENT TEAM
MILAN NATIONAL UNIVERSITY
 PAOLA CAMPEDELLI Dean of the Faculty of Mathematical,
Fisical, Natural and Computer Science
Specialist of Algorithms, Artificial Neural Network
 GIUSEPPE BUCCIGNONE Professor of Computer Science
of the University of Milano expert of Principles and Models of
Perception, Human/Computer Interaction 2, Models of
Affective and Behavioral Computing.
 GIULIANO GROSSI Professor at the Faculty of Computer
and Informatic science and expert Methods for signal
processing
 NICOLO’ CESA-BIANCHI department director of Big Data,
Data-mining, previsional & prediction model, Statistical
methods for learning
 DARIO MALCHIODI associate professor at the Computer
Science Department of Milan University in Statistic and data
analysis , Big Data, Big scale analytics
UNIVERSITY OF CREMA
 MARCO ANISETTI Associate Professor and researcher
expert in Computer Vision, Machine learning , Methods for
signal wi-fi, umts analysis
Huko stands out as the only company worldwide to operate in the development and production of
Devices and Application and in the field of Retail analytics and at the same time maintain research
& development TEAM led by the most authoritative PhD holders from some of the most
prestigious world university departments:
UNIVERSITY OF TOKYO
 ERNESTO DAMIANI professor at
the University of Crema and Tokyo
expert in web and data semantics ,
Systems and data
SEUL NATIONAL UNIVERISTY KOREA COMPUTER VISION
LAB
 KYOUNG MU LEE expert in algorithms to extract,
reconstruct and recognize the information of object, person
and 3D environments from digital images
UNIVERSITY OF FLORENCE
 ALBERTO DEL BIMBO Professor of Computer Engineering
 LORENZO SEIDENARI Post Doc
experts in analysis and interpretation of images and video
UNIVERSITY OF SKOPJE FINKI
 IVAN CHORBEV dean of the Faculty of Computer Science
and Engineering Real-time
 ZORAN IVANOVSKI Professor expert in algorithmics in
human detection, 3D structure from single image
ABOUT HUKO
A globally unique body of expertise that
enables Huko to analyse data provided
in retail environments by system and
device manufacturers.
In addition, it allows the company to
directly develop and produce devices
and systems that will detect specific
data required for the functional
objectives of the department Data
Analyst, useful for obtaining metrics
and KPIs or identifying and
monitoring shopper behavioral
patterns in retail environments.
THE HUKO VISION
From monitoring to
understanding
Not only is Huko able to provide the most modern and
efficient tools for data analysis, but it also directly
develops and manufactures all the devices and
platforms for registering and filing the information
related to the behaviour of consumers, shoppers, clients
and transit passengers in the monitored area.
Human Centric & Human Friendly
Huko is the only operator that is able to propose
customised solutions for each business model: from
small stores to chains, from malls to commercial urban
areas, up to large private or public structures, such as
amusement parks, stations and airports, which turn into
Human Centric & Human Friendly environments,
placing the visitor at the centre.
HUKO ADVANTAGE: FROM RESEARCH & DEVELOPMENT TO
MANUFACTORING = EXCLUSIVE PLUS AND COST SAVING
Huko is the only company in the world to
develop and produce:
1) entrance detection devices that simultaneously monitor
behavioural patterns using RGB, Stereoscopic and 3D Laser
technology, integrating sophisticated Artificial Intelligence algorithms
2) Shopper profiling devices giving constant and full visibility on shoppers
demographics: ethnicity, gender, age of visitor Shoppers, 3) Devices
that detect emotional impact on Shoppers, based on video analysis of
facial expressions, tone of voice and semantic analysis
4) Devices that monitor presence, routes and behaviour of Shoppers
through Bluetooth, GSM and UMTS-2G-3G-4G signals from Shoppers'
smartphones devices
5) Devices that monitor interactions with specific products, display
and the store and their buying behaviour, for precise detection of drop
points with 3D Laser Tecnology
6) Devices that monitor interactions with specific area of Store, Display
or area with RGB and can detect Shoppers' interactions with products
and displays, for effective implementation of Proximity and In-Store
Marketing policies
7) devices for monitoring staff efficiency in Shopper engagement
All devices and solutions produced and engineered by Huko are natively
integrated with each other, allowing significant economies of scale
DEVELOPMENT SOFTWARE & PLATFORMS
Huko's globally unique and exclusive
expertise allows it to develop and produce
SOFTWARE AND PLATFORMS
1) POS MANAGAMENT for benefit from the
advantages of a unique platform bringing
together economic, financial, behavioural and
process data of shoppers
2) Evolutive wifi guest platform wi future an
advanced cloud platform provider of guest
Wi-Fi to Shoppers. A fast and secure Wi-Fi
service that lets users search product
information and socialise their Shopping
Experience by using Facebook, Twitter,
Instagram, wechat and other social networks
3) Evolutive locating platform to detect and
monitor the movements of all visitors and staff
within outlets, shopping malls, stations or
airports. Safe, accurate and easy-to-manage
cloud technology to create a detailed map of
the activities and flows, in real time, of each
area.
DEVELOPMENT APP
Huko's globally unique and exclusive expertise
allows it to develop and produce advanced APP
1) HUKO ONE APP :
Huko allows you to manage an original, innovative and
flexible Customer APP that include Loyalty program and
advanced management modules where converge all the
better utilities for the customers as:
marketing promotions, couponing, proximity marketing,
customer loyalty, M-Commerce, but also many real
utilities and services (assistance & self care)
It enables you to engage customers in a real and dynamic
omni-channel Shopping Experience
2) AVATAR PROACTIVE ALLERTING & ASSISTED
SELLING APP
An Alert system that warns sales staff of a VIP
customer's presence in the Store and gives useful
information to manage and guide them
The sales staff who receive the Alert with a given rate of
loyalty to the store or chain, a specific purchase history ,
the high purchase potential, or not yet a customer of the
Store but has already made certain purchase volumes
from other Stores in the chain.
The APP permit presentation of products even not in stock
and the sales personal support by offering the best action
(cross and up selling)
DEVELOPMENT AND MANUFACTORING OF DEVICES: EVOLUTIVE MONITORING OF
THE ACCESS
Huko's globally unique and exclusive expertise
allows it to develop and produce the most large
range of devices in the world:
EVOLUTIVE MONITORING OF THE ACCESS : COUNTING & FLOW
MONITORING
1) EPC EVOLUTIVE COUNTING AND FLOW
MONITORING 2D (RGB). A system like no other in the
world, based on cloud technology, with compact and
discreet devices and without local servers for monitor the
total access, and analysis of the access in single,
couple, groups in function of their behavioral pattern with
machine learning algoritmics ( can be integrated with
Avatar system)
2) EPC EVOLUTIVE COUNTING AND FLOW
MONITORING 3D PLUS(LASER TECNOLOGY): a
revolution in the world of retail sales: the first 3D system
to monitor the flow of visitors to a retail store. Invisible
technology thanks to a cloud and no local servers. An
eye always on the watch that supplies detailed
information on consumers with a level of accuracy never
seen before and analysis of the access in single, couple,
groups, family in function of their behavioral pattern with
machine learning algoritmics ( can be integrated with
Avatar system)
DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF
THE ACCESS
MONITORING OF THE ACCESS
Counting & Flow Monitoring
1) DETECTOR STAFF 100 WI FI AS
SIMPLE AS A BADGE Conceived for
stores with low number of entries, the
100 WI-FI STAFF DETECTOR
integrated module is the safest and
most inexpensive way to leave out
personnel when counting visitors to
the store.
DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF
THE ACCESS
MONITORING OF THE ACCESS
Counting & Flow Monitoring
1) DETECTOR STAFF 100 BLUETOOTH
SMART Conceived for stores with low
number of entries, the 100 BLE STAFF
DETECTOR integrated module is one
of the safest and most inexpensive
way to leave out personnel when
counting visitors to the store. The
Detector Staff 100 Bluetooth Smart
offer tradeoffs between the best
performance, range, and battery
lifetime.
DEVELOPMENT AND MANUFACTORING OF DEVICES: STAFF & SERVICE
OPTIMISATION
STAFF & SERVICE
OPTIMISATION
1) DETECTOR STAFF BADGE WI FI
THE EVOLUTION OF BADGES Simple,
light, advanced. Using Huko WI-FI
STAFF BADGES you can monitor the
store staff and obtain crucial information
on the movements and efficiency of all
staff members in real time.
DEVELOPMENT AND MANUFACTORING OF DEVICES: CUSTOMER TAG-
GADGET
CUSTOMER TAG–GADGET FOR
A BETTER CUSTOMER
EXPERIENCE
1) KINDER GADGET WORRY-FREE
SHOPPING An efficient security service
designed for families and based on Huko
invisible technology. A small sensor in
the shape of a wristband or a cute
gadget to be given to the little ones.
Children 100% safe and parents free to
fully enjoy going shopping.
DEVELOPMENT AND MANUFACTORING OF DEVICES: AVATAR
TECNOLOGY
THE EXCLUSIVE AND PATENTED AVATAR
TECNOLOGY
1) Detector Avatar 200 Wi-Fi
TRACKING CONSUMERS Which are the most
attractive areas? How long do visitors stay on average
in each department? How often? The innovative
device by HUKO samples and analyses the behaviour
of each and every visitor and offers you a highly
detailed overview of the activity at the store. Routes,
stays, movements and preferences: All this in real
time.
AVATAR 200 Wi-Fi can supply in the same time
with the same device the wi fi connection to the
customers trought the wi wi-fi guest platform .
GLOBAL COVER Build fast and safe wireless
networks with Huko technology. Wider cover, more
stability and efficient services. All this without local
servers and with the simplicity of a cloud platform. A
solid architecture, comprehensive and light, designed
to simplify the management of your business.
DEVELOPMENT AND MANUFACTORING OF DEVICES: area/display
interaction & process analysis
THE EXCLUSIVE AND PATENTED DEVICE FOR
area/display interaction & process analysis
1) EPPM EVOLUTIVE DEVICE PURCHAISING PROCESS
MONITORING 2D (RGB) FROM ENTRY TO PURCHASE
What is the behaviour of a visitor inside a store? How does he
interact with products and display areas? How is the
mechanism that leads to some purchase triggered? To
answer these questions Huko has created first in the world a
one-of-a-kind device that monitors the whole process in real
time and collects invaluable information to understand the
way consumers make choices.
This revolutionary device grace at advanced machine learning
algoritmics gives to the management clear understanding of
the causes of fall-off in Conversion Rate, through the analysis
of drop points in the purchase processes of each individual
StoreImproves the Shopping Experience by measuring
Display attractiveness, Store navigability, the
effectiveness of the of Product Push Marketing actions
and Merchandising choices
DEVELOPMENT AND MANUFACTORING OF DEVICES: INTERACTION
PRODUCTS ANALYSIS
THE EXCLUSIVE AND PATENTED DEVICE for detect
the interaction of the custormer with the products
that supports everyday management decisions in
Product & Packaging Development, Product
Marketing and Product Placement
1) EPM EVOLUTIVE INTERACTION PRODUCTS DEVICE
with 3D laser technology supports everyday
management decisions in Product & Packaging
Development, Product Marketing and Product
Placement.
3D laser technology is used to engineer an accurate
reconstruction of Shoppers' interactions with products
displayed on the shelves. Then, using sophisticated
artificial intelligence algorithms, Huko Product Interaction
allows you to accurately detect Shoppers' interactions
with products displayed on shelves or wall displays (as
on the shelves of large retail outlets, perfumeries or wall
display stands in opticians' stores) The device detect What &
How does a visitor interact with the products on display ?
How many times are products purchased after being tried
on? With the aid of Huko you can know the behaviour in the
decision process. The Huko Product Interaction device is a
concrete demonstration of the technological excellence
achieved by Huko worldwide
DEVELOPMENT AND MANUFACTORING OF DEVICES: THE PROFILING
DEVICE
THE EXCLUSIVE AND PATENTED PROFILING DEVICE
1) EPP PROFILING DEVICE with special RGB
tecnology
Gaining complete visibility on your Shoppers, on
the customer segmentation and how they change
and evolve over time
Huko are proud to present the most advanced
system in the world to profile visitors to a store. An
advanced, highly sensitive identification system. With
it you can collect invaluable data about your
customers, subdivided into the age, gender and
ethnic group to which they belong. All this in real time
plus the convenience of the cloud. The device meets
the camera and computational unit, performing the
analysis on board resulting privacy compliance
worldwide
DEVELOPMENT AND MANUFACTORING OF DEVICES: THE EMOTIONAL
ANALYSIS DEVICE
THE EXCLUSIVE AND PATENTED EMOTIONAL
ANALYSIS DEVICE DEVICE
1) EPP EMOTIONAL ANALYSIS DEVICE with
special RGB technology and the most advanced
algoritmics in the world of machine learning A
device of NEW FRONTIER for know in real time
the emotional reaction of consumers . The first
system that recognises changes in facial
expression when a person reacts to in-store stimuli
or visual messages. The technology of tomorrow
entirely developed by Huko and destined to
revolutionise the world of retail selling. The most
advanced emotional analysis tool for Shoppers
to guide in real time the choices of Visual layout
& Merchandising Management, Product
Marketing and Strategic Marketing
3RD PARTY DATA INTEGRATION : THE HUKO OUTDOOR ANALYTICS
HUKO CAN INTEGRATE VALUABLE DATA
ON THE LOCATION OF THE SMARTPHONE
OF POTENTIAL CUSTOMERS IN THE AREA
OF INFLUENCE OF THE STORE,
THROUGH THE INTEGRATION OF OUR
PLATFORMS WITH LEADING GLOBAL
TELCO OPERATORS:
POTENTIAL COSTUMER IN THE AREA OF
INFLUENCE OF THE STORE
TRAFFIC OUTSIDE THE STORE AND
CONVERSION WITH THE REAL VISITORS TO THE
MALL
MATRIX OF ORIGIN AND DESTINATIONS OF THE
SHOPPER OF THE STORE
INFORMATIONS FROM THE NETWORK
CUSTOM PROJECT
Huko is the only player in the world today able to customise,
for the individual project or customer, not only the analytics
final solution-platform but also devices, algorithms or solutions
to produce the unique and exclusive data that is necessary and
functional for the analytical result of the project.
In particular, it creates:
custom algorithms and devices that meet the specific needs of
customers
systems and platforms capable of delivering services such as a
guest wi-fi with various utility and Shopper engagement services and at
the same time using highly advanced algorithms to analyse and monitor
the online experience of Shoppers (Showrooming), thus achieving online
and offline convergence in practical terms
APPS developed according to the specific customer's requirements
thus achieving online and offline convergence in practical terms
Analytics systems and platforms customized for the customers
Retail management systems
THE PLATFORM HUKO RETAIL ANALYTICS :
the most advanced in-mall analytics solution that simplifies complex things
By means of Huko Hub Big Data, Huko
Analytics Platform collects, organises and
processes all the flow of data coming from
the different devices and from the different
sources, transforming the information into
deep knowledge of consumers' behaviour.
Everything is directly translated into clear
performance indicators, which can be
monitored through a single and simple
console.
THE HUKO RETAIL ANALYTICS PLATFORM: FROM DATA TO
KNOWLEDGE
A PLATFORM THAT
PARALLELS THE
TRADITIONAL
CORPORATE BUSINESS
INTELLIGENCE
SYSTEMS: to collect,
organize and process
retail data from different
sources and turn it into
information, displaying it
in clear dashboards, KPIs,
and alerts that activate a
process of continuous
improvement. The result
is an ability to forecast
new patterns of behaviour
and efficiency.
TECHNOLOGY AND THE HUKO PROCESS OPERATE TOGETHER THROUGH
PROGRESSIVE STAGES
THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES
 Huko Retail Analytics is the global management
platform for the Retail chain. It is a dynamic
crossover platform that allows for continuous
improvement of all retail processes in real time.
 Huko Retail Analytics implements reorganisation
in small steps across the entire retail
organisation (from clerks to the CEO) using
measures focused on a uniform set of metrics
and indicators that are consistently updated.
 Management obtains full and immediate visibility
over the chain on the global level as well as the
national-regional level, and on down to
individual stores. This way management gets
support in its daily decisions from helpful
benchmarks and the comparison between
performance and KPI.
 Through a single platform Huko Retail
Analytics, the Executive Management can:
 increase sales for the chain with the same
number of stores
 optimise capital investments
 customise stores continuously
 optimise marketing investments
 orient strategic choices and analytically
support the corporate vision
 help circulate the culture of efficiency and
merit
THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES
 RETAIL OPERATIONS
increase the conversion rate and the average
sales receipt, direct daily actions in the stores
based on clear KPIs, optimise staff attendance
to improve customer service
 MARKETING
measure the impact of each on-line media
campaign, understand the impact of social
campaigns, understanding the impact of
campaigns in the "Showrooming" implemented
in the retail chain,understand the influence of
the media investement in the behavior of the
potential customer in the area of influence of the
stores of the chain
Monitor the evolution of the traffic outdoor the
store and the conversion in real visitors of the
store
 IN STORE MARKETING
customise the in-store experience, measure
the ROMI of each in-store campaign,
measure the impact of "Showrooming" in the
store
 BUYING & MERCHANDISING
remotely monitor and manage conformity and
optimisation of display activities, measure the
attractiveness of the shop window,
understand shoppers' navigation inside the
store
 STORE DESIGN & APPEAL
identify the traffic models of shoppers,
understand the shopping experience, monitor
and analyse the flows of service personnel in
the stores
THE HUKO PROPOSAL FOR THE ADVANCED MONITORING AND
MANAGEMENT OF THE MODERN RETAIL CHAINS
THE HUKO DEVICES PERMIT TO
MONITOR THE TOTAL SHOPPING
EXPERIENCE AND DETECT
PARTICULAR BEHAVIOURAL
PATTERNS OF SHOPPERS IN RETAIL
ENVIROMENTS
THE HUKO DEVICES COLLECT
DIFFERENT DATA THAT PERMIT TO
ACTIVATE A PROCESS OF
CONTINUOS IMPROVEMENT
TROUGHT THE DISPLAY OF KEY
AND CLEAR INDICATORS AND KPI’S
AS MIX SYNERGIC EFFECT, THE
SYNERGY INDEX, THE IDEAL MIX
TENANTS, THE IDEAL MIX
CATEGORY , MAXIMIZING THE ROMI
OF EACH MARKETING INVESTMENT
THE HUKO PROPOSAL FOR A MODERN MALL IS BASED ON
Traffic Technologies
Wi Future
Avatar Technology
RGB or 3D TOF + Artificial Intelligence
Fromtraditionaltorealconversionrate
Extend the Analytics of loyal customers
To virtual costumers
loyalty rate per Chain and Store
Avatar to CRM
Proximity Marketing
Profiling
Spending Power
Social Conversion, recommendationStore time and behavior pattern
Shopper Base
Show Rooming
Avatar Alerting – Assisted selling
PushDirect Marketing –Digital APP
Area-In store - push marketing:
profiled, targeted, right moment
Efficient Customers DigitalLoyalty
Programs
Exclusive utilities: kinder safe, navigating
mall
Single Conversion, per Cluster, per Avatar
Group Clustering (fromPeople counting
to Traffic Pattern
On line - Off Line Experience Convergence
for a real SEAMLESS EXPERIENCE
Couponing, assistance, self care
Outdoor analytics
Potential customers in the
influence area
Conversion in real shoppers
Nationality, Recurrence
POS integration
INTEGRATION AVATAR PROACTIVE
ALLERTING & ASSISTED SELLING APP
Validation
THE HUKO TRAFFIC TECNOLOGY : RGB or 3D TOF laser technology with
Artificial Intelligence
HUKO use algorithms of Artificial Intelligence,
based on Machine Learning, achieving the highest
accuracy but, most of all, the automatic exclusion of
hinged doors, shopping carts and other items that
may distort the countings.
The sophisticated algorithms of the devices
HUKO, thanks to the cloud architecture, allow to
analyze paths, behaviors of each shopper who
passes into a shop, if alone or in group,
starting from the counting to the detection of
flows and behaviors of the shoppers. Mainly, the
entrances are classified by the system as:
SINGLE COUPLE GROUP FAMILY
The Counting systems by HUKO ensure the quality
of the data for every installation through the
validation & Certification system, attested by an
official document provided to the client together
with the video of validation. The validation may be
repeated at anytime, on request by the client, if the
quality of the data requires to be re-validated.
THE HUKO SHOPPER BASE: from profiling to shopper base
HUKO Profiling system allow, through an embedded device,
to cluster:
GENDER AGE ETHNICITY
Every person at the Mall entrance or in every point of the
Store or Mall, can be categorized.
The Shopper Base is updated with an advanced data,
information and markers obtained thanks to the
sophisticated algorithms and the exclusivity of the
devices by HUKO and the total systems integration. The
information are achieved through the devices who are
based on the most advanced technologies: Wi-Fi
detection,, COMPUTER VISION applied to the RGB
technology --- Profiling-- emotional expression analys, Wi-
Fi – Geolocalization of smartphone outdoor t CRM platform,
Social Conversion, Digital App. The system defines the
Shopper Base by collecting, analyzing and comparing the
following information
Single- Couple- Group- Gender-Age- Etnicity- Spending
Power- Profession - Nationality
THE AVATAR TECNOLOGY
The patent Avatar technology by HUKO connects the shoppers,
equipped with smartphones through the WI fi, to a virtual reality.
HUKO through the integration of monitoring of the shoppers,
always knows the real percentage of shoppers recognizable
through the Avatar and may define:
- Number of visits per Chain and Store and the recurring interval of
shoppers visits;
- Loyalty rate per Chain and Store
- Store Time , The average dwell time in store, and the Shopping Time of
each Store , Area, Retail Chain;
- Demographic information such as age and sex, as well as other
demographic data if the guest Wi-Fi was used through the social
network authentication system
- Purchase preferences and profiles through the linking of all visits and
Store Time in the various Stores in the course of the avatar life in the
chain
- History of purchases made in the whole chain and each single Store in
the course of its life.
- Area and store. The Peel- Off per store (Visitors/Passer-by) and the
Capture Rate (New Visitors/Passer-by);
SOME REFERENCE IN THE DIFFERENT INDUSTRIES
 MALL INDUSTRY : RDM – FLORENTIA VILLAGE (CHINA ) CPN – THE
MOST IMPORTANT GROUP OF MALL IN ASIA - LIVERPOOL GROUP : THE
MOST IMPORTANT GROUP OF MALL IN CENTRAL AMERICA – COGEST
RETAIL THE MOST IMPORTANT MALL GROUP IN ITALY
 RETAIL CHAIN INDUSTRY: PRADA GROUP – MIU MIU – LA PERLA –
SWISS COMM- TRUSSARDI – LUXOTTICA – MEDIAWORLD SATURN
 AUTOMOTIVE INDUSTRY: TOYOTA GROUP – LEXUS – BMW - MERCEDES
 BANK INDUSTRY : BANCO AZTECA THE MOST IMPORTANT BANK IN
CENTRAL AMERICA, SIAM BANK (THAILAND) – KOOKMIN BANK
LEADER BANK IN ASIA

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HUKO ISTITUTIONAL RETAIL CHAINS PRESENTATIONS EN(No Video Version)

  • 1. HUKO RETAIL CHAIN ANALYTICS INSTITUTIONAL PRESENTATION
  • 3. NEXT DEV BUSINESS DIVISIONS HUKO is the unique player in the world that is able to integrate the analysis phase with the data collection phase, also directly developing and manufacturing all the devices and platforms for registering the information related to the behaviour and habits of shoppers. Synergyko is a company leader in the development and production of devices, solutions and software platforms for monitoring and analysing what happens inside Retail Chains, Malls, Outlets, Airports, Large Supermarkets, Banks or car dealers.
  • 4. RESEARCH & DEVELOPMENT HUKO Huko is the only company worldwide not limited in its analytics platforms to collecting, in its BIG DATA HUBs, data from devices and solutions produced by third parties. Huko stands out as the only company worldwide to operate in the field of analytics and at the same time maintain no less than 8 internal research & development departments led by five PhD holders from some of Europe's most prestigious university departments 2D TECHNOLOGY STEREOSCOPIC OR 3D VIDEO TECHNOLOGY 3D TOF TECHNOLOGY COMPUTER VISION: PROFILING & EMOTIONAL ANALISYS MOBILE SIGNAL (WI-FI,BLE, GSM, UMTS-2G-3G-4G) BIG DATA MACHINE LEARNING DATA SCIENCE & STATISTICS
  • 5. HUKO RESEARCH AND DEVELOPMENT TEAM MILAN NATIONAL UNIVERSITY  PAOLA CAMPEDELLI Dean of the Faculty of Mathematical, Fisical, Natural and Computer Science Specialist of Algorithms, Artificial Neural Network  GIUSEPPE BUCCIGNONE Professor of Computer Science of the University of Milano expert of Principles and Models of Perception, Human/Computer Interaction 2, Models of Affective and Behavioral Computing.  GIULIANO GROSSI Professor at the Faculty of Computer and Informatic science and expert Methods for signal processing  NICOLO’ CESA-BIANCHI department director of Big Data, Data-mining, previsional & prediction model, Statistical methods for learning  DARIO MALCHIODI associate professor at the Computer Science Department of Milan University in Statistic and data analysis , Big Data, Big scale analytics UNIVERSITY OF CREMA  MARCO ANISETTI Associate Professor and researcher expert in Computer Vision, Machine learning , Methods for signal wi-fi, umts analysis Huko stands out as the only company worldwide to operate in the development and production of Devices and Application and in the field of Retail analytics and at the same time maintain research & development TEAM led by the most authoritative PhD holders from some of the most prestigious world university departments: UNIVERSITY OF TOKYO  ERNESTO DAMIANI professor at the University of Crema and Tokyo expert in web and data semantics , Systems and data SEUL NATIONAL UNIVERISTY KOREA COMPUTER VISION LAB  KYOUNG MU LEE expert in algorithms to extract, reconstruct and recognize the information of object, person and 3D environments from digital images UNIVERSITY OF FLORENCE  ALBERTO DEL BIMBO Professor of Computer Engineering  LORENZO SEIDENARI Post Doc experts in analysis and interpretation of images and video UNIVERSITY OF SKOPJE FINKI  IVAN CHORBEV dean of the Faculty of Computer Science and Engineering Real-time  ZORAN IVANOVSKI Professor expert in algorithmics in human detection, 3D structure from single image
  • 6. ABOUT HUKO A globally unique body of expertise that enables Huko to analyse data provided in retail environments by system and device manufacturers. In addition, it allows the company to directly develop and produce devices and systems that will detect specific data required for the functional objectives of the department Data Analyst, useful for obtaining metrics and KPIs or identifying and monitoring shopper behavioral patterns in retail environments.
  • 7. THE HUKO VISION From monitoring to understanding Not only is Huko able to provide the most modern and efficient tools for data analysis, but it also directly develops and manufactures all the devices and platforms for registering and filing the information related to the behaviour of consumers, shoppers, clients and transit passengers in the monitored area. Human Centric & Human Friendly Huko is the only operator that is able to propose customised solutions for each business model: from small stores to chains, from malls to commercial urban areas, up to large private or public structures, such as amusement parks, stations and airports, which turn into Human Centric & Human Friendly environments, placing the visitor at the centre.
  • 8. HUKO ADVANTAGE: FROM RESEARCH & DEVELOPMENT TO MANUFACTORING = EXCLUSIVE PLUS AND COST SAVING Huko is the only company in the world to develop and produce: 1) entrance detection devices that simultaneously monitor behavioural patterns using RGB, Stereoscopic and 3D Laser technology, integrating sophisticated Artificial Intelligence algorithms 2) Shopper profiling devices giving constant and full visibility on shoppers demographics: ethnicity, gender, age of visitor Shoppers, 3) Devices that detect emotional impact on Shoppers, based on video analysis of facial expressions, tone of voice and semantic analysis 4) Devices that monitor presence, routes and behaviour of Shoppers through Bluetooth, GSM and UMTS-2G-3G-4G signals from Shoppers' smartphones devices 5) Devices that monitor interactions with specific products, display and the store and their buying behaviour, for precise detection of drop points with 3D Laser Tecnology 6) Devices that monitor interactions with specific area of Store, Display or area with RGB and can detect Shoppers' interactions with products and displays, for effective implementation of Proximity and In-Store Marketing policies 7) devices for monitoring staff efficiency in Shopper engagement All devices and solutions produced and engineered by Huko are natively integrated with each other, allowing significant economies of scale
  • 9. DEVELOPMENT SOFTWARE & PLATFORMS Huko's globally unique and exclusive expertise allows it to develop and produce SOFTWARE AND PLATFORMS 1) POS MANAGAMENT for benefit from the advantages of a unique platform bringing together economic, financial, behavioural and process data of shoppers 2) Evolutive wifi guest platform wi future an advanced cloud platform provider of guest Wi-Fi to Shoppers. A fast and secure Wi-Fi service that lets users search product information and socialise their Shopping Experience by using Facebook, Twitter, Instagram, wechat and other social networks 3) Evolutive locating platform to detect and monitor the movements of all visitors and staff within outlets, shopping malls, stations or airports. Safe, accurate and easy-to-manage cloud technology to create a detailed map of the activities and flows, in real time, of each area.
  • 10. DEVELOPMENT APP Huko's globally unique and exclusive expertise allows it to develop and produce advanced APP 1) HUKO ONE APP : Huko allows you to manage an original, innovative and flexible Customer APP that include Loyalty program and advanced management modules where converge all the better utilities for the customers as: marketing promotions, couponing, proximity marketing, customer loyalty, M-Commerce, but also many real utilities and services (assistance & self care) It enables you to engage customers in a real and dynamic omni-channel Shopping Experience 2) AVATAR PROACTIVE ALLERTING & ASSISTED SELLING APP An Alert system that warns sales staff of a VIP customer's presence in the Store and gives useful information to manage and guide them The sales staff who receive the Alert with a given rate of loyalty to the store or chain, a specific purchase history , the high purchase potential, or not yet a customer of the Store but has already made certain purchase volumes from other Stores in the chain. The APP permit presentation of products even not in stock and the sales personal support by offering the best action (cross and up selling)
  • 11. DEVELOPMENT AND MANUFACTORING OF DEVICES: EVOLUTIVE MONITORING OF THE ACCESS Huko's globally unique and exclusive expertise allows it to develop and produce the most large range of devices in the world: EVOLUTIVE MONITORING OF THE ACCESS : COUNTING & FLOW MONITORING 1) EPC EVOLUTIVE COUNTING AND FLOW MONITORING 2D (RGB). A system like no other in the world, based on cloud technology, with compact and discreet devices and without local servers for monitor the total access, and analysis of the access in single, couple, groups in function of their behavioral pattern with machine learning algoritmics ( can be integrated with Avatar system) 2) EPC EVOLUTIVE COUNTING AND FLOW MONITORING 3D PLUS(LASER TECNOLOGY): a revolution in the world of retail sales: the first 3D system to monitor the flow of visitors to a retail store. Invisible technology thanks to a cloud and no local servers. An eye always on the watch that supplies detailed information on consumers with a level of accuracy never seen before and analysis of the access in single, couple, groups, family in function of their behavioral pattern with machine learning algoritmics ( can be integrated with Avatar system)
  • 12. DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF THE ACCESS MONITORING OF THE ACCESS Counting & Flow Monitoring 1) DETECTOR STAFF 100 WI FI AS SIMPLE AS A BADGE Conceived for stores with low number of entries, the 100 WI-FI STAFF DETECTOR integrated module is the safest and most inexpensive way to leave out personnel when counting visitors to the store.
  • 13. DEVELOPMENT AND MANUFACTORING OF DEVICES: MONITORING OF THE ACCESS MONITORING OF THE ACCESS Counting & Flow Monitoring 1) DETECTOR STAFF 100 BLUETOOTH SMART Conceived for stores with low number of entries, the 100 BLE STAFF DETECTOR integrated module is one of the safest and most inexpensive way to leave out personnel when counting visitors to the store. The Detector Staff 100 Bluetooth Smart offer tradeoffs between the best performance, range, and battery lifetime.
  • 14. DEVELOPMENT AND MANUFACTORING OF DEVICES: STAFF & SERVICE OPTIMISATION STAFF & SERVICE OPTIMISATION 1) DETECTOR STAFF BADGE WI FI THE EVOLUTION OF BADGES Simple, light, advanced. Using Huko WI-FI STAFF BADGES you can monitor the store staff and obtain crucial information on the movements and efficiency of all staff members in real time.
  • 15. DEVELOPMENT AND MANUFACTORING OF DEVICES: CUSTOMER TAG- GADGET CUSTOMER TAG–GADGET FOR A BETTER CUSTOMER EXPERIENCE 1) KINDER GADGET WORRY-FREE SHOPPING An efficient security service designed for families and based on Huko invisible technology. A small sensor in the shape of a wristband or a cute gadget to be given to the little ones. Children 100% safe and parents free to fully enjoy going shopping.
  • 16. DEVELOPMENT AND MANUFACTORING OF DEVICES: AVATAR TECNOLOGY THE EXCLUSIVE AND PATENTED AVATAR TECNOLOGY 1) Detector Avatar 200 Wi-Fi TRACKING CONSUMERS Which are the most attractive areas? How long do visitors stay on average in each department? How often? The innovative device by HUKO samples and analyses the behaviour of each and every visitor and offers you a highly detailed overview of the activity at the store. Routes, stays, movements and preferences: All this in real time. AVATAR 200 Wi-Fi can supply in the same time with the same device the wi fi connection to the customers trought the wi wi-fi guest platform . GLOBAL COVER Build fast and safe wireless networks with Huko technology. Wider cover, more stability and efficient services. All this without local servers and with the simplicity of a cloud platform. A solid architecture, comprehensive and light, designed to simplify the management of your business.
  • 17. DEVELOPMENT AND MANUFACTORING OF DEVICES: area/display interaction & process analysis THE EXCLUSIVE AND PATENTED DEVICE FOR area/display interaction & process analysis 1) EPPM EVOLUTIVE DEVICE PURCHAISING PROCESS MONITORING 2D (RGB) FROM ENTRY TO PURCHASE What is the behaviour of a visitor inside a store? How does he interact with products and display areas? How is the mechanism that leads to some purchase triggered? To answer these questions Huko has created first in the world a one-of-a-kind device that monitors the whole process in real time and collects invaluable information to understand the way consumers make choices. This revolutionary device grace at advanced machine learning algoritmics gives to the management clear understanding of the causes of fall-off in Conversion Rate, through the analysis of drop points in the purchase processes of each individual StoreImproves the Shopping Experience by measuring Display attractiveness, Store navigability, the effectiveness of the of Product Push Marketing actions and Merchandising choices
  • 18. DEVELOPMENT AND MANUFACTORING OF DEVICES: INTERACTION PRODUCTS ANALYSIS THE EXCLUSIVE AND PATENTED DEVICE for detect the interaction of the custormer with the products that supports everyday management decisions in Product & Packaging Development, Product Marketing and Product Placement 1) EPM EVOLUTIVE INTERACTION PRODUCTS DEVICE with 3D laser technology supports everyday management decisions in Product & Packaging Development, Product Marketing and Product Placement. 3D laser technology is used to engineer an accurate reconstruction of Shoppers' interactions with products displayed on the shelves. Then, using sophisticated artificial intelligence algorithms, Huko Product Interaction allows you to accurately detect Shoppers' interactions with products displayed on shelves or wall displays (as on the shelves of large retail outlets, perfumeries or wall display stands in opticians' stores) The device detect What & How does a visitor interact with the products on display ? How many times are products purchased after being tried on? With the aid of Huko you can know the behaviour in the decision process. The Huko Product Interaction device is a concrete demonstration of the technological excellence achieved by Huko worldwide
  • 19. DEVELOPMENT AND MANUFACTORING OF DEVICES: THE PROFILING DEVICE THE EXCLUSIVE AND PATENTED PROFILING DEVICE 1) EPP PROFILING DEVICE with special RGB tecnology Gaining complete visibility on your Shoppers, on the customer segmentation and how they change and evolve over time Huko are proud to present the most advanced system in the world to profile visitors to a store. An advanced, highly sensitive identification system. With it you can collect invaluable data about your customers, subdivided into the age, gender and ethnic group to which they belong. All this in real time plus the convenience of the cloud. The device meets the camera and computational unit, performing the analysis on board resulting privacy compliance worldwide
  • 20. DEVELOPMENT AND MANUFACTORING OF DEVICES: THE EMOTIONAL ANALYSIS DEVICE THE EXCLUSIVE AND PATENTED EMOTIONAL ANALYSIS DEVICE DEVICE 1) EPP EMOTIONAL ANALYSIS DEVICE with special RGB technology and the most advanced algoritmics in the world of machine learning A device of NEW FRONTIER for know in real time the emotional reaction of consumers . The first system that recognises changes in facial expression when a person reacts to in-store stimuli or visual messages. The technology of tomorrow entirely developed by Huko and destined to revolutionise the world of retail selling. The most advanced emotional analysis tool for Shoppers to guide in real time the choices of Visual layout & Merchandising Management, Product Marketing and Strategic Marketing
  • 21. 3RD PARTY DATA INTEGRATION : THE HUKO OUTDOOR ANALYTICS HUKO CAN INTEGRATE VALUABLE DATA ON THE LOCATION OF THE SMARTPHONE OF POTENTIAL CUSTOMERS IN THE AREA OF INFLUENCE OF THE STORE, THROUGH THE INTEGRATION OF OUR PLATFORMS WITH LEADING GLOBAL TELCO OPERATORS: POTENTIAL COSTUMER IN THE AREA OF INFLUENCE OF THE STORE TRAFFIC OUTSIDE THE STORE AND CONVERSION WITH THE REAL VISITORS TO THE MALL MATRIX OF ORIGIN AND DESTINATIONS OF THE SHOPPER OF THE STORE INFORMATIONS FROM THE NETWORK
  • 22. CUSTOM PROJECT Huko is the only player in the world today able to customise, for the individual project or customer, not only the analytics final solution-platform but also devices, algorithms or solutions to produce the unique and exclusive data that is necessary and functional for the analytical result of the project. In particular, it creates: custom algorithms and devices that meet the specific needs of customers systems and platforms capable of delivering services such as a guest wi-fi with various utility and Shopper engagement services and at the same time using highly advanced algorithms to analyse and monitor the online experience of Shoppers (Showrooming), thus achieving online and offline convergence in practical terms APPS developed according to the specific customer's requirements thus achieving online and offline convergence in practical terms Analytics systems and platforms customized for the customers Retail management systems
  • 23. THE PLATFORM HUKO RETAIL ANALYTICS : the most advanced in-mall analytics solution that simplifies complex things By means of Huko Hub Big Data, Huko Analytics Platform collects, organises and processes all the flow of data coming from the different devices and from the different sources, transforming the information into deep knowledge of consumers' behaviour. Everything is directly translated into clear performance indicators, which can be monitored through a single and simple console.
  • 24. THE HUKO RETAIL ANALYTICS PLATFORM: FROM DATA TO KNOWLEDGE A PLATFORM THAT PARALLELS THE TRADITIONAL CORPORATE BUSINESS INTELLIGENCE SYSTEMS: to collect, organize and process retail data from different sources and turn it into information, displaying it in clear dashboards, KPIs, and alerts that activate a process of continuous improvement. The result is an ability to forecast new patterns of behaviour and efficiency.
  • 25. TECHNOLOGY AND THE HUKO PROCESS OPERATE TOGETHER THROUGH PROGRESSIVE STAGES
  • 26. THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES  Huko Retail Analytics is the global management platform for the Retail chain. It is a dynamic crossover platform that allows for continuous improvement of all retail processes in real time.  Huko Retail Analytics implements reorganisation in small steps across the entire retail organisation (from clerks to the CEO) using measures focused on a uniform set of metrics and indicators that are consistently updated.  Management obtains full and immediate visibility over the chain on the global level as well as the national-regional level, and on down to individual stores. This way management gets support in its daily decisions from helpful benchmarks and the comparison between performance and KPI.  Through a single platform Huko Retail Analytics, the Executive Management can:  increase sales for the chain with the same number of stores  optimise capital investments  customise stores continuously  optimise marketing investments  orient strategic choices and analytically support the corporate vision  help circulate the culture of efficiency and merit
  • 27. THE HUKO RETAIL ANALYTICS PLATFORM: THE MAIN UTILITIES  RETAIL OPERATIONS increase the conversion rate and the average sales receipt, direct daily actions in the stores based on clear KPIs, optimise staff attendance to improve customer service  MARKETING measure the impact of each on-line media campaign, understand the impact of social campaigns, understanding the impact of campaigns in the "Showrooming" implemented in the retail chain,understand the influence of the media investement in the behavior of the potential customer in the area of influence of the stores of the chain Monitor the evolution of the traffic outdoor the store and the conversion in real visitors of the store  IN STORE MARKETING customise the in-store experience, measure the ROMI of each in-store campaign, measure the impact of "Showrooming" in the store  BUYING & MERCHANDISING remotely monitor and manage conformity and optimisation of display activities, measure the attractiveness of the shop window, understand shoppers' navigation inside the store  STORE DESIGN & APPEAL identify the traffic models of shoppers, understand the shopping experience, monitor and analyse the flows of service personnel in the stores
  • 28. THE HUKO PROPOSAL FOR THE ADVANCED MONITORING AND MANAGEMENT OF THE MODERN RETAIL CHAINS THE HUKO DEVICES PERMIT TO MONITOR THE TOTAL SHOPPING EXPERIENCE AND DETECT PARTICULAR BEHAVIOURAL PATTERNS OF SHOPPERS IN RETAIL ENVIROMENTS THE HUKO DEVICES COLLECT DIFFERENT DATA THAT PERMIT TO ACTIVATE A PROCESS OF CONTINUOS IMPROVEMENT TROUGHT THE DISPLAY OF KEY AND CLEAR INDICATORS AND KPI’S AS MIX SYNERGIC EFFECT, THE SYNERGY INDEX, THE IDEAL MIX TENANTS, THE IDEAL MIX CATEGORY , MAXIMIZING THE ROMI OF EACH MARKETING INVESTMENT
  • 29. THE HUKO PROPOSAL FOR A MODERN MALL IS BASED ON Traffic Technologies Wi Future Avatar Technology RGB or 3D TOF + Artificial Intelligence Fromtraditionaltorealconversionrate Extend the Analytics of loyal customers To virtual costumers loyalty rate per Chain and Store Avatar to CRM Proximity Marketing Profiling Spending Power Social Conversion, recommendationStore time and behavior pattern Shopper Base Show Rooming Avatar Alerting – Assisted selling PushDirect Marketing –Digital APP Area-In store - push marketing: profiled, targeted, right moment Efficient Customers DigitalLoyalty Programs Exclusive utilities: kinder safe, navigating mall Single Conversion, per Cluster, per Avatar Group Clustering (fromPeople counting to Traffic Pattern On line - Off Line Experience Convergence for a real SEAMLESS EXPERIENCE Couponing, assistance, self care Outdoor analytics Potential customers in the influence area Conversion in real shoppers Nationality, Recurrence POS integration INTEGRATION AVATAR PROACTIVE ALLERTING & ASSISTED SELLING APP Validation
  • 30. THE HUKO TRAFFIC TECNOLOGY : RGB or 3D TOF laser technology with Artificial Intelligence HUKO use algorithms of Artificial Intelligence, based on Machine Learning, achieving the highest accuracy but, most of all, the automatic exclusion of hinged doors, shopping carts and other items that may distort the countings. The sophisticated algorithms of the devices HUKO, thanks to the cloud architecture, allow to analyze paths, behaviors of each shopper who passes into a shop, if alone or in group, starting from the counting to the detection of flows and behaviors of the shoppers. Mainly, the entrances are classified by the system as: SINGLE COUPLE GROUP FAMILY The Counting systems by HUKO ensure the quality of the data for every installation through the validation & Certification system, attested by an official document provided to the client together with the video of validation. The validation may be repeated at anytime, on request by the client, if the quality of the data requires to be re-validated.
  • 31. THE HUKO SHOPPER BASE: from profiling to shopper base HUKO Profiling system allow, through an embedded device, to cluster: GENDER AGE ETHNICITY Every person at the Mall entrance or in every point of the Store or Mall, can be categorized. The Shopper Base is updated with an advanced data, information and markers obtained thanks to the sophisticated algorithms and the exclusivity of the devices by HUKO and the total systems integration. The information are achieved through the devices who are based on the most advanced technologies: Wi-Fi detection,, COMPUTER VISION applied to the RGB technology --- Profiling-- emotional expression analys, Wi- Fi – Geolocalization of smartphone outdoor t CRM platform, Social Conversion, Digital App. The system defines the Shopper Base by collecting, analyzing and comparing the following information Single- Couple- Group- Gender-Age- Etnicity- Spending Power- Profession - Nationality
  • 32. THE AVATAR TECNOLOGY The patent Avatar technology by HUKO connects the shoppers, equipped with smartphones through the WI fi, to a virtual reality. HUKO through the integration of monitoring of the shoppers, always knows the real percentage of shoppers recognizable through the Avatar and may define: - Number of visits per Chain and Store and the recurring interval of shoppers visits; - Loyalty rate per Chain and Store - Store Time , The average dwell time in store, and the Shopping Time of each Store , Area, Retail Chain; - Demographic information such as age and sex, as well as other demographic data if the guest Wi-Fi was used through the social network authentication system - Purchase preferences and profiles through the linking of all visits and Store Time in the various Stores in the course of the avatar life in the chain - History of purchases made in the whole chain and each single Store in the course of its life. - Area and store. The Peel- Off per store (Visitors/Passer-by) and the Capture Rate (New Visitors/Passer-by);
  • 33. SOME REFERENCE IN THE DIFFERENT INDUSTRIES  MALL INDUSTRY : RDM – FLORENTIA VILLAGE (CHINA ) CPN – THE MOST IMPORTANT GROUP OF MALL IN ASIA - LIVERPOOL GROUP : THE MOST IMPORTANT GROUP OF MALL IN CENTRAL AMERICA – COGEST RETAIL THE MOST IMPORTANT MALL GROUP IN ITALY  RETAIL CHAIN INDUSTRY: PRADA GROUP – MIU MIU – LA PERLA – SWISS COMM- TRUSSARDI – LUXOTTICA – MEDIAWORLD SATURN  AUTOMOTIVE INDUSTRY: TOYOTA GROUP – LEXUS – BMW - MERCEDES  BANK INDUSTRY : BANCO AZTECA THE MOST IMPORTANT BANK IN CENTRAL AMERICA, SIAM BANK (THAILAND) – KOOKMIN BANK LEADER BANK IN ASIA