This document discusses QR codes and how universities can use them for technology marketing. It provides examples of how some universities have used QR codes on items like t-shirts, posters and newspapers to direct viewers to promotional websites. The document advises that QR codes work best when they lead viewers to engaging content on mobile devices and that marketers should know their audience and provide a compelling story. It also lists some reasons why QR codes may not be effective in some situations.

1. QR Codes &University Technology Marketing Kristine H. Johnson AUTM Central Meeting 2011

2. Quick Response (QR or 2D codes) A two-dimensional bar code Created for manufacturing/parts tracking by Denso Wave in 1994 Patented by Denso, but not enforced “QR Code” is a registered U.S. trademark by Denso (stylized) and a wine company “2D code” is the generic term

3. Quick Response (QR or 2D) codes Big Idea: Connect physical world to electronic world

4. A 2D code tells your story all of the time

5. A 2D code tells your story all of the time

6. A 2D code provides measurable results

7. Scanning 2D codes User must have a camera smartphone with 2D code scanner application Free downloads of various scanner apps at: http://www.mobile-barcodes.com/qr-code-software/

8. Scanning 2D codes 1. Open scanner app 2. Hover app over code 3. App directs phone to a url

9. Maximizing 2D code storytelling Get your 2D code noticed Know your audience Be compelling!

10. Get your 2D code noticed

11. Know your audience – BUSY PEOPLE! Scientists Business people Students Public

12. Be compelling - Entertaining story Video Audio Targeted Current

13. Some University 2D code use examples West Virginia University 2010 Big East Tournament T-shirts, posters, cards Directed to a promotion to mobile interactions with WVU Texas Christian University Rose Bowl Newspaper ad Directed to main TCU webpage

14. Some University 2D code use examples

15. Some University 2D code use examples Mississippi State University Library Large poster at entrance Video and audio choices

16. Some University 2D code use examples Miami of Ohio University The Ohio State University

17. Some University 2D code use examples San Diego State University

18. 2D codes in licensable technology Dr. SorinMatei, Purdue University Ubimark.com or

19. 2D codes in University Tech Marketing University of Arkansas Research Frontiers

20. 2D codes in University Tech Marketing

21. 2D codes in University Tech Marketing Mike Pascoe, University of Colorado @mpascoe on Twitter http://twitter.com/mpascoe ACSM 2011 • Poster Handout • PDF http://mikepascoe.com/ACSM11/ACSM_Pascoe_2011... Video of Fine-Wire Electrode Insertion http://www.youtube.com/watch?v=R1HVGGzz2u0 UC Denver Faculty Profile http://bit.ly/pascoe_cupt

22. 2D codes in University Tech Marketing Dr. Steven Turner, University of Hawaii Cancer Center Dr. Will Bush, Vanderbilt University From: Getting Genetics Done or

23. 2D codes in University Tech Marketing Mississippi State University & Flowerwood Nursery (Alabama)

25. Five reasons not to use 2D codes 1. You do not have a video or compelling content for the link Your audience does not own smartphones Your audience will not use 2D codes 4. The venue has terrible wireless access 5. The 2D code distracts from your message

26. Five reasons to use 2D codes 1. Your audience expects it 2. You have complicated technology that has moving parts and a video that shows it working To promote your social media sites 4. To gain access to untapped markets (younger people) 5. Street Cred – Represent!

27. Thank you to the Early Adopter Support Group: Sorin Matei, Purdue University Melissa Lutz Blouin, University of Arkansas Todd Carnley, Flowerwood Nursery Mike Pascoe, University of Colorado Zen Faulkes, Better Posters Blog (Dr. Zen) Morgan Estabrook, UVA Patent Foundation Reu Smith, rfi Marketing LinkedIn Plant Breeders and Agents Group Chase Kasper, Mississippi State University MST Marketing Committee

28. =