1) The document discusses strategies for strengthening geographical indications (GI) initiatives for selected crafts through registration and authorized use. 2) It outlines benefits of GI registration such as exclusive rights for 10 years and requirements for labeling of GI products. 3) Examples are provided of how adding value through rural development groups and quality consortiums as well as developing local brands can make GI products more profitable.

1. Post GI initiatives for selected
craft GI
Swapna Sundar
CEO
IP Dome – IP Strategy Advisors

2. IP DOME OPERATES AT
THE INTERSECTION OF THE LAB, THE LAW & THE
MARKET

3. BUSINESS

4. REGISTERED & AUTHORISED USER
• PRODUCER
• BUSINESS MAN

5. USING A GI
• DURATION
– 10 years – Rs. 3000
• LABELLING

6. INFRINGEMENT
• CONFUSING
• ‘LIKE’, ‘TYPE’…

7. PROFITABILITY
• Veblen Goods
• Giffen Goods

8. GOOD DEMAND

9. ADDING VALUE
• Value adding groups:
• Rural development
• Quality consortium
• LOCAL BRAND

10. COIMBATORE WET GRINDER
• Strategy: inventor P. Sabapathy
– Stone, local : accessories, not
– 700 units: 20k employees direct
• 50k value chain
– Brand building
• Business Model
• Innovation

11. exercise
• Case studies
• Worksheets
• De-briefing

12. Closure of exercise
• Closing remarks
• questions

13. Thank you
Contact us:
Swapna Sundar K.S. Hariprasad
09841282396 09841730474
swapna@ipdome.in
IP STRATEGY ADVISORS