QR Code

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QR codes link physical objects to online information and experiences. They can be read by smartphones and dedicated devices, and allow users quick access to web pages, contact information, or other digital content. Marketers are increasingly using QR codes in advertising campaigns to track engagement and measure return on investment. Examples include linking movie posters to trailers, and printed codes that let users add social media contacts.

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En réponse au paysage fragmenté du marketing numérique, l’institut Gartner a réalisé une carte du marketing numérique, sur le modèle des cartes de transport en commun, pour aider les entreprises dans la mise en place d’une stratégie digitale. Le but de cette carte est de comprendre les relations intrinsèques entre les diverses fonctions de l’entreprise, les applications et les fournisseurs, afin de rien négliger dans sa stratégie digitale. Sur la carte, «Neighborhoods» représentent des régions fonctionnelles. Les «Tracks» relient ces régions et peuvent être considérés comme des services d'application qui partagent des objectifs communs. Les «Stations» représentent des points d'interaction comme des fournisseurs et des catégories de produits. Enfin, les «Intersections» représentent des points de transfert où des solutions peuvent servir plus d'un secteur d'activité.

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How to navigate to the digital marketing channels.. How do your criss cross from a PPC to a RTB data .. social media to mobile apps, testing your creatives and optimization your organic search, qr codes or visual intelligent app.The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing.

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