The document describes an interactive media system called the London Olympics Info Pad. It provides an online CMS platform with internal and external wayfinding systems, live video and content feeds, and advertising capabilities. The system is compatible with smartphones and can be used both during and after the Olympics for tourism and event applications. It offers a multi-language and customizable CMS to easily manage and tailor content modules, providing marketing and advertising opportunities for different groups.

1. London Olympics Info PadInteractive Media Solutions

2. Intro Screen

3. Key PointsOnline system with full CMS (Content Management System).iPhone and Smartphone compatable.Internal and External Wayfinder systems.Real time live feeds.Advertising capabilities.Multi language.User interaction.

5. CMSThe CMS (Content Management System) allows data to be added or altered at any time.Different Modules are available for the info pad with further developments planned for the future.In short this means the Olympic Pad does not cease to be once the games are over. Its wayfinder and advertising options and continue and other applications aimed at tourism, events or exhibitions added.Each module can be tailored to meet specific needs. We have just provided examples to show the capabilities of the program.

6. CMSThe entire system has been designed to run on touch screens with the aim to create a user base and expand it with engaging interactive applications. The system offers numerous advertising and marketing opportunities, both direct and indirect.It can be used by individual or groups of companies and organisations from both the public and private sector.

7. External Wayfinder

8. External WayfinderThe External Wayfinder system has obvious benefits not only for the Olympics but for London Transport in general, and for those who use it.The GIS (Geographical Information System) wayfinder provides further advertising and marketing opportunities through the use of tags.We have added QR Tags allowing users to communicate with the system through smartphones rather than rely on more expensive mobile roaming options. This will help build the user base.

9. External WayfinderWith smartphonecompatability you open up scope to benefit from users’ other social networking activities.QR Tags can be coded so different groups can be targeted in different ways and times.

14. Internal Wayfinder

15. Internal WayfinderThe Internal Wayfinder presents the same opportunities as the External version but provides more scope for direct marketing.It is ideal for every venue from Stadiums to Shopping Centres and Museums.Pictures, video and information can loaded easily through the management system providing participants with immediate display of their promotions and campaigns.As with the external version links to smartphones can be applied.

19. Live Feeds

20. Live FeedsLive feeds can be embedded into the system allowing real time information to be displayed. This can be used by media channels, ticket agencies and stadiums to offer up to the minute information.Video and static content can be displayed.Emergency and safety warnings can be shown.

21. Advertising/Marketing

24. E-Cards

26. E-CardsVisitor and tourist friendly.Cameras can be added to the system to add users pictures to the cards.Potential for data capture.

27. SummaryLondon Olympics Info Pad serves as a multi purpose information point incorporating internal and external wayfinder systems, advertising and marketing opportunities and live feed display.It can be updated easily through its content management system.Its design to be engaging for users presents numerous advertising and marketing opportunities in each of the different modules available.It is compatible with iPhone and smartphones.

28. SummaryThe system can be run as one or can be split into groups to provide different information for different areas.Set up costs offset by advertising revenue.Effective visitor and tourist information point.