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Republic Media - Client Strategy Capabilities

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Republic Media - Client Strategy Capabilities

  1. 1. Client Strategy Capabilities
  2. 2.
  3. 3. Audiences Intelligence Messaging Phoenix Market Media Intelligence Intelligence in four key areas
  4. 4. SCARBOROUGH SIMMONS EXPERIAN EMARKETER CONSTRUCTION MONITOR NIELSEN AD VIEWS LEXIS NEXIS RAM NIELSEN CLARITAS INSIGHT EXPRESS YANKELOVICH / THE FUTURE COMPANY COMSCORE MAP INFO ARCVIEW D&B BIA ADMALL BORRELL CNW NAA.ORG PLUNKETT RESEARCH POLK Market Intelligence Tools Access to the best syndicated research products available plus proprietary research tools
  5. 5. Intelligence Messaging Phoenix Market Media Intelligence Intelligence: Audience Audiences Geographic Clusters Pyschographics Demos Retail Consumers B2B
  6. 6. Most complete household database Competitive analysis Myriad secondary research Geographic profiles Reader panels
  7. 7. Most complete household database Competitive analysis Myriad secondary research Geographic profiles Reader panels
  8. 8. Most complete household database Competitive analysis Myriad secondary research Geographic profiles Reader panels
  9. 9. Most complete household database Competitive analysis Myriad secondary research Geographic profiles Reader panels
  10. 10. Most complete household database Competitive analysis Myriad secondary research Geographic profiles Reader panels
  11. 11. Intelligence Messaging Phoenix Market Media Intelligence Audiences Intelligence: Market Migration Demos Business/ Tax Trends Real Estate Labor Tourism
  12. 12. Market alerts Multi-market data in a variety of categories
  13. 13. Market alerts Multi-market data in a variety of categories
  14. 14. Intelligence Messaging Phoenix Market Media Intelligence Audiences Intelligence: Media Competitive Spending Share of Voice Proprietary Studies Consumption Habits Trends
  15. 15. Competitive media spending audits Media usage by Lifestage Proprietary study: reader panel
  16. 16. Competitive media spending audits Media usage by Lifestage Proprietary study: reader panel
  17. 17. Competitive media spending audits Media usage by Lifestage Proprietary study: reader panel
  18. 18. Intelligence Messaging Phoenix Market Media Intelligence Audiences Intelligence: Message Pre-Flight Testing Post Campaign Awareness Ad Effectiveness vs. Norms Ongoing Tracking Studies
  19. 19. Norms established using thousands of ads Proprietary brand awareness study
  20. 20. Norms established using thousands of ads Proprietary brand awareness study
  21. 21.
  22. 22. 29 29 MASS TO TARGETED MASS MARKETING LOWER CPM SCALABLE ADVERTISING BUDGET DELIVERY BUDGET TARGETED MARKETING CORE NEWSPAPER DISPLAY ONLINE DISPLAY INSERTS - ZIP AND SUB-ZIP NON-SUBSCRIBER SHARED MAIL NICHE PRINT PRODUCTS DIRECT MAIL ONLINE BEHAVIORAL TARGETING OR SEM EMAIL Multi-channel Product Portfolio
  23. 23. One Media Company, Countless Solutions March 2009 DIGITAL MEDIA THE ARIZONA REPUBLIC MAGAZINES DIRECT/SHARED MAIL HISPANIC PRODUCTS OTHER VALLEY-WIDE, 7 DAYS/WEEK COMMUNITY REPUBLICS AZ MAGAZINE AZ SOCIETY APARTMENTS.COM CAREER BUILDER WEEKLY AZCENTRAL.COM AZCENTRAL.COM MOBILE MOMSLIKEME.COM CARS.COM METROMIX.COM REPUBLIC DIRECT BUYERS EDGE CAREERBUILDER.COM HOMEFINDER.COM TEXT/SMS SOCIAL MEDIA EMAIL MARKETING APARTMENTS.COM LA VOZ TV Y MAS SPECIAL SECTIONS YES/SUNDAY SELECT CUSTOM PUBLISHING AD STICK-ITS PREPRINTS AUTO SHOPPER
  24. 24. <ul><ul><li>Access to actionable market intelligence </li></ul></ul><ul><ul><li>Audience -based vehicles for clients </li></ul></ul><ul><ul><li>Access to engaged consumers </li></ul></ul>

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