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Application Development
Methodologies
Harder, better, faster, stronger




                                   1
Case Study 1


           A DAY IN THE
              LIFE OF A
              RANDOM,
           CONNECTED
               PERSON
In a place far far
away …

Somebody has a
great Idea.

And posts the
result on
youtube.com
Minutes Later.

A friend posts a
link on
facebook.com…
... and the movie ends up in places the maker would
not have expected…
Daft Punk did not mind …
Case Study 2


                 A DAY (OR
               TWO) IN THE
                  LIFE OF A
                  START -UP
                 COMPANY
DAY 1 – A GREAT IDEA
Step 1: The Idea!




Step 2: Get Funding, because you need to buy a lot!




         Capital Expenses
There must be
  another way…



CAPEX = ??? * OPEX
DAY 2 – ANYTHING IS A
SERVICE, JUST WAITING TO BE
SET UP!
Infrastructure as a
Service



Platform as a Service
Software as a Service


Social Media & Online
Communication


C
Commoditized
Services
DAY 3 – BUILD,TEST & DEPLOY!
OVER & OVER AGAIN
DAY X – COUNT YOUR
MONEY
… Or start all over again… in the end, you
should not have spent much more than
what you earned (apart from your time)!
The B2C Application Landscape has profoundly
changed…

•   Key-words are On-Demand, Multi-channel, Real-time, “Always available” & Social


•   New applications are launched at an incredible speed and in massive volumes through
    downloads or appstores, often based on recommendations or online buzz


•   Many applications die a quick death, some applications survive (for a while), and some
    get so high traction that they need to double their capacity overnight
    (foursquare.com grew 3400% in 2010,
    http://www.readwriteweb.com/archives/over_380_million_check-
    ins_foursquares_2010_by_the.php)


•   Successful application owners respond often and early to the user communities by
    having very frequent releases or by creating a ‘lab’ environment
So is the Business Application Landscape …


•   Anything can be a service in a highly connected environment

•   Time to market & ability to change is becoming more and more a key success
    factor when responding to the business demands

•   CAPEX/OPEX optimizations are sought, first of all in areas of high commercial
    risk (e.g. start-ups) & non-business critical area’s (e.g. development
    environments)

•   Regional or even global reach and multi-channel access are becoming more &
    more a standard requirements
Harder
      Fierce competition, often from players that are not bound to legacy
     offerings. More choice, making it more difficult to select the optimal
                                                           service provider

                                     Stronger
New technologies can lead to extremely scalable applications & platforms,
        where failover & redundancy is built into the “commodity” layer



                                                Better
The quality of the applications is becoming better & better –more choice,
      improved user experience & customization to user’s specific needs



                                                 Faster
  Access to applications is nearly immediate, your data travels with you &
                        new ideas become available at any time of the day
Toon
     Timbermont
Linkedin: http://be.linkedin.com/pub/toon-timbermont/0/8a0/893
                                       Twitter: @ToonTimbermont
                              E-mail: toon.timbermont@gmail.com

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Solvay lecture application development methodologies 2011

  • 2. Case Study 1 A DAY IN THE LIFE OF A RANDOM, CONNECTED PERSON
  • 3. In a place far far away … Somebody has a great Idea. And posts the result on youtube.com
  • 4. Minutes Later. A friend posts a link on facebook.com…
  • 5. ... and the movie ends up in places the maker would not have expected…
  • 6. Daft Punk did not mind …
  • 7.
  • 8. Case Study 2 A DAY (OR TWO) IN THE LIFE OF A START -UP COMPANY
  • 9. DAY 1 – A GREAT IDEA
  • 10. Step 1: The Idea! Step 2: Get Funding, because you need to buy a lot! Capital Expenses
  • 11. There must be another way… CAPEX = ??? * OPEX
  • 12. DAY 2 – ANYTHING IS A SERVICE, JUST WAITING TO BE SET UP!
  • 13. Infrastructure as a Service Platform as a Service Software as a Service Social Media & Online Communication C Commoditized Services
  • 14. DAY 3 – BUILD,TEST & DEPLOY! OVER & OVER AGAIN
  • 15.
  • 16. DAY X – COUNT YOUR MONEY
  • 17. … Or start all over again… in the end, you should not have spent much more than what you earned (apart from your time)!
  • 18. The B2C Application Landscape has profoundly changed… • Key-words are On-Demand, Multi-channel, Real-time, “Always available” & Social • New applications are launched at an incredible speed and in massive volumes through downloads or appstores, often based on recommendations or online buzz • Many applications die a quick death, some applications survive (for a while), and some get so high traction that they need to double their capacity overnight (foursquare.com grew 3400% in 2010, http://www.readwriteweb.com/archives/over_380_million_check- ins_foursquares_2010_by_the.php) • Successful application owners respond often and early to the user communities by having very frequent releases or by creating a ‘lab’ environment
  • 19. So is the Business Application Landscape … • Anything can be a service in a highly connected environment • Time to market & ability to change is becoming more and more a key success factor when responding to the business demands • CAPEX/OPEX optimizations are sought, first of all in areas of high commercial risk (e.g. start-ups) & non-business critical area’s (e.g. development environments) • Regional or even global reach and multi-channel access are becoming more & more a standard requirements
  • 20. Harder Fierce competition, often from players that are not bound to legacy offerings. More choice, making it more difficult to select the optimal service provider Stronger New technologies can lead to extremely scalable applications & platforms, where failover & redundancy is built into the “commodity” layer Better The quality of the applications is becoming better & better –more choice, improved user experience & customization to user’s specific needs Faster Access to applications is nearly immediate, your data travels with you & new ideas become available at any time of the day
  • 21. Toon Timbermont Linkedin: http://be.linkedin.com/pub/toon-timbermont/0/8a0/893 Twitter: @ToonTimbermont E-mail: toon.timbermont@gmail.com