The document discusses how companies can use packaging, labeling, warranties, and graduates to promote their products. It identifies factors like self-service, consumer affluence, company image, and innovation that affect packaging growth as a marketing tool. The objectives of packaging are to identify brands, convey information, facilitate product use and storage, and aid consumption. Labeling functions include defining the brand, grading the product, describing it, and promoting it.

1. How can companies use
packaging, labelling, warranties
& graduates as making tools ?

2. I OFFER TO SELLTHEM FREELY. CAN ANYBODY HELP ME ????

3. PACKAGE ISTHE BUYER’S FIRST
ENCOUNTER WITHTHE PRODUCT...

4. FACTORS AFFECTINGTHE
GROWTH OF PACKAGING AS A
TOOL

5. I) SELF-SERVICE
II) CONSUMER AFFLUENCE
III) COMPANY & BRAND IMAGE
IV) INNOVATION OPPURTUNITY

6. OBJECTIVES OF PACKAGING

7. I. IDENTIFY A BRAND
II. CONVEY DESCRIPTIVE & PERSUASIVE INFORMATION
III. FACILITATE PRODUCT TRANSFORMATION
IV. ASSIST AT HOME STORAGE
V. AID PRODUCT CONSUMPTION

8. HERE ISTHE PROOF….

9. LABELLING

10. FUNCTIONS OF LABELLING

11. I) DEFINESTHE PRODUCT BRAND
II) GRADESTHE PRODUCT
III) DESCRIBETHE PRODUCT
IV) PROMOTETHE PRODUCT

12. IFYOU CHEAT,THEN FACE
THE WRATH…

17. PROF. SAMEER MATHUR
Indian Institute Of Management,
Lucknow
Professor in Marketing
www.IIMInternship.com
Created By;
SIDHANT PATI
NATIONAL INSTITUTE OF TECHNOLOGY,
ROURKELA
As an intern, under the guidance of,