The document discusses media and information literacy. It defines key terms such as media literacy, media literate individual, and media and information literacy. It also discusses the impacts of media on individuals and society. Additionally, it explains that a media literate individual can decode, evaluate, analyze and produce both print and electronic media. They are able to critically analyze and evaluate information from various media platforms.

1. MEDIA & INFORMATION
LITERACY

2. Determine the impacts that media
create to an individual and society
Know the importance of recognizing the
implications of being a media literate
individual
Identify the benefits of social networking
in daily lives

3. Refers to the abilities to
recognize when
information is needed
and to locate, evaluate,
effectively use, and
communicate
information in its various
formats.
The opportunity to
register as a
candidate, to
campaign, to be
elected, and to hold
office at all levels of
government
The set of
characteristics that
keep a group able
to function as a
unit.
Stems from
a military
concept of
bond soldiers
Information Literacy Political participation
Social Cohesion
Unit Cohesion
D
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F
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4. Activity 1: Let us determine how much you already learned. Define the following terms
based on how you understand them. Do it in your activity notebook.
1. Media Literacy
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2. Media Literate Individual
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3. Media and Information Literacy
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5. Activity: Answer the following questions briefly. Write your answer in your activity notebook.
1. How do you foresee the use of technology and the Internet in our daily lives?
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2. How did the government help its citizens to become more media and information
literate?
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3. What makes people, in general, a media and information literate?
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6. “Media and Information Literacy recognizes the primary role of
media in everyday lives. It lies at the core of freedom of
expression and information- since it empowers citizens to
understand the functions of media and other information
providers to critically evaluate their content, and to make
informed decisions as users and producers of information and
media content.”

7. Who are
media
literate
individuals?
A media literate person can
decode, evaluate, analyze and
produce both print and
electronic media. Emphases in
media literacy training range
widely, including informed
citizenship, aesthetic
appreciation and expression,
social advocacy, self-esteem,
and consumer competence.

8. Being able to evaluate
media information leads an
individual to explore the use
of technologies in various
fields such as businesses,
commerce, and
communications.
The use of technologies
in promoting these
economic aspects
creates an impact on
media users and most
especially to society
In other words, media literate individual cannot only use media platforms but,
able to analyze and evaluate information that was taken from it.

9. The components of Media and Information Literate to an
Individual are the following:

11. Activity 1. Using the chart below, list down the impact of media
on individual and society. Write your answer in your activity
notebook.

12. Answer the following concisely.
1. Define media and information literate individual.
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2. Enumerate the benefits media can offer to an individual and to the society.
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