1) The document discusses conventions found in digipaks and magazine advertisements for music. Digipaks commonly feature multiple images of the artist to attract audiences based on interest in the performer. Magazine ads also prominently display the artist's name to connect them to the album. 2) Color choices in designs can relate to the artist's message or brand. For example, the use of red in a digipak was meant to represent both love/lust for music but also anger over dividing social issues. 3) Effective magazine ads make the album title and artist name clear and central. They may also feature reviews to suggest the music's quality and appeal to target audiences. Common designs are maintained across promotional materials.

1. ANCILLARY TEXTS:
MAGAZINE
ADVERT / DIGIPAK
Conforming to real
existing media
texts

2. Digipaks I have found from research

3. Digipak #1
• One of the main conventions of a digipak which I found
from research and analysis was that the main focus is
on the artist. This is therefore why there is 5 images of
Tawanda (supposedly the artist of the track ‘Dear
Lana’… ‘Kaner Flex’. This is very common in rap artists
digipaks as they are the unique selling point of the
digipak. They are the reason that it will attract to an
audience and earn them an income from it. They are
drawn in by the images even before they have the
chance to decide whether the track inside is any good.
This highlights Goodwin's theory as it is called
‘Voyeurism.

4. Digipak #2
The front cover mainly focuses on the artist and it is vital to use for marketing of
the digipak, Therefore it is essential to have the artist name clearly seen
The font colour of our font is red. This colour can relate to anger. This is because
the message our artist 'Kaner Flex' is trying get across relating to racism, the
education system and social justice system is a huge dividing issue in the world we
live in today. Kaner has a opinion which he wants to get across. We therefore
thought the colour of red can highlight this. Also the colour of red represents love
and lust which represents the love he has for his music and the love of the person
he is writing this album too.
We therefore think red can incorporate the two contrasting emotions he is trying
to convey in the album.
For instance in the Eminem and Tinchy Strider digipak red is quiet a bold colour.

5. Magazine Adverts I have found from
research

6. Magazine Advert #1
• DESIGN
• I decided to create my magazine advert landscape, this is a
more unique style and doesn’t usually conform to all
magazine adverts especially in my genre. It includes the same
conventions of a typical magazine advert (bold fonts, artists
names, release dates, etc )
• However here are some example of artists such as rappers like
Drake, Skepta and singers like Beyonce.

7. Magazine Advert #2
Album
name- clear
and precise,
central so
audience
read it first.
Artist name – Also very clear with the artist
behind, even if didn’t know who the artist
was the connection can be made.
Red, white, black,
red colour designed
maintained
throughout
magazine advert,
digipak and music
video
Social network
connection/synergistic link
Reviews
showing, pre
release ratings
are successful,
more likely for
audiences to
buy if a trusted
source
recommends.
Common
within the
Rap/hip hop
genre. From
research a
lot have the
‘parental
advisory’
label