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DISCUSSING THE ETHICAL 
THEORIES
CULTURAL RELATIVISM 
 Cultural relativism is a theory or that defines how cer tain 
cultural beliefs, customs or ethics are perceived by the 
individual according to his or her own social context. 
 I t implies that there al l cultural views comprising aspects 
such as food, language, clothing and driving rules are al l 
val id. 
 Example: Saudi Arabia is the only country in the world that 
prohibits women from driving, hence the cultural relativism 
theory appl ies here.
SUBJECTIVE RELATIVISM 
 An individual is entitled to his/her opinion or perception on 
cer tain actions, behaviour , moral beliefs and laws regardless 
of general acceptance and of whether i t is moral ly right or 
wrong. 
 Example: Some people bel ieve that a wife who earns more 
than the husband proves that the husband is not doing 
enough to suppor t the fami ly and rel ies heavily on the wife, 
and wi l l result in marriage issues.
DIVINE COMMAND THEORY 
 Divine command theory states that an action can be only be 
considered morally right i f i t is commanded or approved by 
God and vice versa. 
 Example: In any rel igion, it is always wrong to ki l l people or 
commit suicide under any circumstances. 
 Chi ldren are expected to obey or respect the parents and their 
decision even though they may not necessarily be right. It is 
what the rel igion taught them to do.
ETHICAL EGOISM 
 I t is a theory states that an action is morally right i f i t 
b e nefit s t h a t p a r t ic ula r p e r so n o r a c t s i n o n e ’ s s e l f - interest. 
 Example: Some students think that it is okay to cheat in 
exams o c c a s i o na lly a s l o ng a s yo u d o n’ t g et c a u gh t.
KANTIANISM 
 Ka nt iani sm i s a p ri ncip le t h at s ay s mo ral a c t i on s h ouldn’ t b e 
taken based upon emotions, pity or whether or not i t is 
r ewa rding to d o s o . I t s h o uld b e b a s ed o n “ c ommo n s e ns e” o r 
“ t h is i s wh a t o n e i s s u p po sed o r o u g ht to d o ” . Du t i fulnes s i s 
an impor tant component of this ethical theory. 
 Example: When sitting in an LRT train ful l of people, if we see 
an old man or a pregnant woman who is standing, we should 
of fer them our seats not merely out of pity, but because it is 
our duty to do so (out of respect and what we are thought to 
do) .
ACT UTILITARIANISM 
 Act uti litarianism suggests that the right action to take is one 
that generates the greatest happiness or pleasure for many 
people as possible. 
 Example: When one promises to meet someone else at a 
cer tain time, he should keep his promise by not coming late 
and be punctual so as to keep the other par ty happy.
RULE UTILITARIANISM 
 Rule uti litarianism suggests that each action has both 
benefits and consequences, and i f the benefits outweigh the 
consequences, then i t is the right thing to do. 
 Example: The government increasing the amount of taxes to 
be paid by the rich in order to fur ther balance the economy. It 
wi l l cer tainly af fect richer individuals or corporations, but if it 
means better wealth distribution and general overal l increase 
o f t h e i r c i t i zens ’ we l l being, t h e n i t i s t h e ri g h t t h i ng to d o .
SOCIAL CONTRACT THEORY 
 Social contract theory suggests that doing the right thing is 
something that an individual owes to society. This is 
something that is mutually recognized so that everyone 
benefits. 
 Example: A murderer has violated the social contract by 
fo rc e f u lly t a k i ng s ome o ne e l s e’ s l i fe. T h e refo re, by t h e s o c i a l 
contract theory, he owes a debt to society, which he wi l l pay 
of f by either the death sentence, or by having his rights to 
freedom and movement denied him.

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Q1 new

  • 2. CULTURAL RELATIVISM  Cultural relativism is a theory or that defines how cer tain cultural beliefs, customs or ethics are perceived by the individual according to his or her own social context.  I t implies that there al l cultural views comprising aspects such as food, language, clothing and driving rules are al l val id.  Example: Saudi Arabia is the only country in the world that prohibits women from driving, hence the cultural relativism theory appl ies here.
  • 3. SUBJECTIVE RELATIVISM  An individual is entitled to his/her opinion or perception on cer tain actions, behaviour , moral beliefs and laws regardless of general acceptance and of whether i t is moral ly right or wrong.  Example: Some people bel ieve that a wife who earns more than the husband proves that the husband is not doing enough to suppor t the fami ly and rel ies heavily on the wife, and wi l l result in marriage issues.
  • 4. DIVINE COMMAND THEORY  Divine command theory states that an action can be only be considered morally right i f i t is commanded or approved by God and vice versa.  Example: In any rel igion, it is always wrong to ki l l people or commit suicide under any circumstances.  Chi ldren are expected to obey or respect the parents and their decision even though they may not necessarily be right. It is what the rel igion taught them to do.
  • 5. ETHICAL EGOISM  I t is a theory states that an action is morally right i f i t b e nefit s t h a t p a r t ic ula r p e r so n o r a c t s i n o n e ’ s s e l f - interest.  Example: Some students think that it is okay to cheat in exams o c c a s i o na lly a s l o ng a s yo u d o n’ t g et c a u gh t.
  • 6. KANTIANISM  Ka nt iani sm i s a p ri ncip le t h at s ay s mo ral a c t i on s h ouldn’ t b e taken based upon emotions, pity or whether or not i t is r ewa rding to d o s o . I t s h o uld b e b a s ed o n “ c ommo n s e ns e” o r “ t h is i s wh a t o n e i s s u p po sed o r o u g ht to d o ” . Du t i fulnes s i s an impor tant component of this ethical theory.  Example: When sitting in an LRT train ful l of people, if we see an old man or a pregnant woman who is standing, we should of fer them our seats not merely out of pity, but because it is our duty to do so (out of respect and what we are thought to do) .
  • 7. ACT UTILITARIANISM  Act uti litarianism suggests that the right action to take is one that generates the greatest happiness or pleasure for many people as possible.  Example: When one promises to meet someone else at a cer tain time, he should keep his promise by not coming late and be punctual so as to keep the other par ty happy.
  • 8. RULE UTILITARIANISM  Rule uti litarianism suggests that each action has both benefits and consequences, and i f the benefits outweigh the consequences, then i t is the right thing to do.  Example: The government increasing the amount of taxes to be paid by the rich in order to fur ther balance the economy. It wi l l cer tainly af fect richer individuals or corporations, but if it means better wealth distribution and general overal l increase o f t h e i r c i t i zens ’ we l l being, t h e n i t i s t h e ri g h t t h i ng to d o .
  • 9. SOCIAL CONTRACT THEORY  Social contract theory suggests that doing the right thing is something that an individual owes to society. This is something that is mutually recognized so that everyone benefits.  Example: A murderer has violated the social contract by fo rc e f u lly t a k i ng s ome o ne e l s e’ s l i fe. T h e refo re, by t h e s o c i a l contract theory, he owes a debt to society, which he wi l l pay of f by either the death sentence, or by having his rights to freedom and movement denied him.