This document discusses how the media product challenges and develops conventions of real media. It summarizes how each element of the media product, including the CD cover, CD back cover, magazine advert, title scene, music/visuals match, setting establishment shot, intimacy between performer/audience through close-up, lyrics/visuals match, eye contact in chorus, and narrative were designed based on researched conventions and theories, such as matching themes throughout, using abstract artwork over band photos, establishing settings, matching lyrics and visuals, and including narratives for character depth. The elements were chosen and designed to resemble a short film and create intimacy between the artist and audience.

1. Q1: In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
Evaluation

2. CD Cover –
Abstract theme allows me to stick within the
conventions of Indie album artwork as using
photography or artwork for the cover, instead
of a picture of the band. The cover sets the
theme for all aspects of the coursework,
including the video.
The CD cover was created before the video was,
this meant that I could match themes to the
video which are portrayed in the ancillary task.

3. CD Cover Back –
Simplistic theme which matches both the
front cover and the magazine advert while
also allowing the theme of the album to be
portrayed as memories and the past, which
is why I created a polaroid theme for the
ancillary task.

4. Magazine Advert -
I copied the simplistic, polaroid theme which match the
front cover and digipak, this allows the finished product
to look professional rather than mismatched.
This fits the convention that media texts should have a
connection to each other in a digipak and album cover.
This also fits the indie convention that album artwork is
usually abstract, rather than an image of the band/artist.

5. Title scene to establish song, genre and themes of the video. I found in my research that this is
an uncommon thing to do in a music video, which is exactly why I did it. I wanted to create a
music video that resembled a short film, following the actions of a young man and a girl during a
breakup.

6. Music and visuals match to fit Andrew Goodwin's Theory of Six. This is also very common in
indie music videos. As there is most always an element of performance.

7. This shot allows the setting to be established, which is a vital part of any video/film/show. In my opinion,
this is one of the most important things to establish in a media text. It allows the audience to feel
comfortable and safe.

8. One convention I used that conforms with Goodwin's Theory creating a level of intimacy between the performer
and the audience. I applied this in my video by using a close up of my actor singing, to establish a bond
straightaway in the video.

9. Another element I had taken from Goodwin's Theory is the match between lyrics and visuals. I felt this was also
important to add to the narrative and character depth.

10. Eye contact was used in the chorus as it established the bond even further to allow the audience to feel
welcome/wanted by the artist.

11. I included the narrative to allow character depth, an important convention in most media texts, particularly
music videos where the record label wants a personal conncetion to be formed between the audience and
band/artist.